L.
acquired by Procter & GambleYC S15San Francisco, US · 6 known investors
A nonprofit organization that provides funding to community-based organizations globally to increase access to period care products and menstrual health education.
ConsumerFemTechHealthtechImpact & Social GoodBeautyHealth & WellnessUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (S15)
TF
Talia FrenkelinFounder/CEOTalia Frenkel worked as a photojournalist covering humanitarian crises before founding L., which was acquired by P&G in 2019. She has served as a Visiting Partner at Y Combinator.
Investors · 6
Competitors · 9
by search overlapLola815 shared keywordsLOLA sells feminine care and sexual wellness products, including 100% cotton tampons, pads, and condoms, sold directly to consumers. The brand focuses on menstrual and reproductive health products for women.
Walgreens758 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Rael700 shared keywordsRael sells skincare products, including a two-step Blemish Recovery Mask that pairs a Microcrystal-activated serum with a gauze-to-gel Cica Exosome sheet mask to support skin renewal and hydration. The company offers a range of face masks with cycle-synced options and formulas targeting hydration, brightening, clarifying, and recovery.
Aunt Flow509 shared keywordsAunt Flow provides free, organic cotton period product dispensers for public bathrooms in schools and businesses across North America. The company combines product distribution with a donation program that has contributed millions of period products to menstruators in need.
The Honey Pot Company483 shared keywordsThe Honey Pot makes plant-derived feminine care products, including pads and washes, marketed as dermatologist-tested and formulated with herbs. It sells directly to consumers focused on vaginal wellness and menstrual care.
Tampon Tribe456 shared keywordsTampon Tribe sells organic cotton period products including tampons, pads, liners, menstrual cups, and period underwear, with a focus on sustainability and plastic-neutral packaging. The direct-to-consumer brand markets eco-friendly menstrual care products to consumers in the US.
Instacart436 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Womenshealthmag325 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Totm239 shared keywordsTOTM sells clinically tested, non-irritating period products such as tampons and pads, offered via subscription, one-off purchases, or bulk packs. As a certified B Corp, the company emphasizes sustainability through plastic offsetting and carbon compensation, and donates to menstrual and endometriosis health charities.
Companies competing with L. for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does L. do?
- A nonprofit organization that provides funding to community-based organizations globally to increase access to period care products and menstrual health education.
- Who founded L.?
- L. was founded by Talia Frenkel.
- Who are L.'s investors?
- L.'s investors include 500 Global, AltaIR Capital, Fusion, Ranch Ventures, Sv Tech Ventures, Inc., Y Combinator.
- Who acquired L.?
- L. was acquired by Procter & Gamble.
- Where is L. headquartered?
- L. is headquartered in San Francisco, US.



