Fundraising Fox

Hint

San Francisco, US · California corporation · 5 known investors

Find your way into Hint

341 people in our graph share verified history with the Hint team — schools, employers, funds. One of them is your warm intro.

Javier Solterounlockedknows Theo Goldin · together at Netscape (overlapped)
×2knows the team · via Netscape
×8knows the team · via Amherst College
knows the team · via New York University School of Law

Hint makes zero-sugar flavored water sold directly to consumers, offered in 25 fruit flavors with a subscription option. The company operates in the beverage and direct-to-consumer consumer goods category.

Also known as Hint Water · hint® water

ConsumerDirect to ConsumerE-commerce

Founders & leadership

KGKara Goldin
Kara GoldininCo-founderFounder of Hint, a flavored water company, Kara Goldin previously held leadership roles across media, technology, and consumer products industries and has experience in retail and direct-to-consumer channels. She served as CEO for 17 years and currently sits on the company's board.
TGTheo Goldin
Theo GoldininCo-founderHe developed the company's product flavors and packaging, oversees operations and corporate partnerships, and has helped build the business to over $200 million in retail sales.

Board

EM
Eric MelloulBoard director
KR
Kenneth R. SadowskyBoard director
JP
Julio PekarovicBoard director

Investors · 5

Owl Capitalvia Jennifer Scott Fonstad · inferred
Siddhi CapitalMeridian
Susquehanna Growth EquityNew York
Gingerbread CapitalreportedNew York · $100K – $10M
Slow VenturesreportedSan Francisco · $50K – $1M

Funding

SEC filings, press & company announcements

$58.1M disclosed across 5 rounds · 2015–2026

▶$16.5MraisedAug 2020 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Marc-David BismuthDirector
  • Ken SadowskyDirector
  • Eric MelloulDirector
  • Clement PointillartDirector
  • Julio PekarovicExecutive Officer, Director
  • Theodore GoldinExecutive Officer, Director
  • Kara GoldinExecutive Officer, Director
Offering amount
$25M
Amount sold
$16.5M
First sale
Jul 2020
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$17.5MraisedFeb 2019 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Eric MelloulDirector
  • Kara GoldinExecutive Officer, Director
  • Julio PekarovicExecutive Officer, Director
  • Ken SadowskyDirector
  • Theodore GoldinExecutive Officer, Director
Offering amount
$35M
Amount sold
$17.5M
First sale
Feb 2019
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4MraisedJan 2016 · 61 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Kara GoldinExecutive Officer, Director
  • Theo GoldinExecutive Officer, Director
  • Eric MelloulDirector
  • Kenneth R. SadowskyDirector
  • Julio PekarovicDirector
Offering amount
$6M
Amount sold
$4M
First sale
Sep 2015
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Hint is a beverage company that produces unsweetened, zero-sugar fruit-flavored water. Its catalog is organized around still water, sparkling water with electrolytes, variety packs and seasonal releases, spanning roughly 25 flavors including blackberry, cherry, watermelon, pineapple, Georgia peach, grape, peach raspberry and a seasonal lemon zest freeze.

Products are sold in multi-unit cases through the company's own online store at drinkhint.com. Formats include 16 oz bottles in 12-packs, 12 oz cans in 12-packs and 19.2 oz "big can" 12-packs. Listed prices are $22.99 per 12-pack of 16 oz still bottles, $14.99 per 12-pack of 12 oz cans and $24.99 per 12-pack of 19.2 oz cans, with lower prices applied to subscription orders.

Business model

Hint sells packaged flavored water directly to consumers online, offering both one-time case purchases and a recurring subscription. The subscription tier carries a stated 17% discount off every order, unlimited free shipping on orders of three or more cases, early access to new flavors, and the ability to change flavors or cancel at any time; free shipping is also offered on non-subscription orders of three or more cases.

Revenue comes from product sales of cased beverages, priced per 12-pack, split between one-time online orders and discounted recurring subscription orders.

▸Full profile — market position, go-to-market, geography

Market position

Positioning centers on flavored water containing zero sugar, with a broad flavor assortment (about 25 options) and multiple package formats and carbonation choices, including sparkling water with electrolytes.

Go-to-market

The company markets and fulfills through its own direct-to-consumer website, using best-seller and "fan favorite" merchandising, seasonal flavor launches, free-shipping thresholds and subscription incentives to drive order size and repeat purchase.

Consumers seeking flavored water without added sugar, including repeat buyers who order cases on a recurring basis for regular hydration.

Geography

Headquartered in San Francisco, United States, with sales through its online store.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Flavor countJan 202625 flavors
Website product reviewsJan 2026339,000 reviews

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 4

by search overlap
Instacart726 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Brainly527 shared keywordsBrainly provides 1:1 tutoring combining AI explanations with human expert intervention, targeting K-12 students and their parents seeking affordable academic support across all subjects. The platform emphasizes guaranteed grade improvement within 30 days, safety through human supervision of AI interactions, and compliance with education-focused privacy standards.
MyFitnessPal428 shared keywordsMyFitnessPal is a mobile app for calorie, macro, and micronutrient tracking, offering tools like meal scanning, barcode scanning, voice logging, and an AI nutrition coach drawing on a database of over 20 million foods. It serves consumers pursuing weight, nutrition, and fitness goals, and integrates with 40+ fitness apps and devices such as Apple Watch, Fitbit, and Garmin.
Tastingtable397 shared keywordsTasting Table is a food and beverage media brand that publishes original recipes, dining guides, culinary news, and expert-backed content for home cooks and food enthusiasts. The publication serves a global audience through informative articles, product reviews, celebrity chef interviews, and cultural explorations of cuisine and ingredients.

Companies competing with Hint for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
HintCalifornia

In the news

Aolaol.com · May 2026Martha Stewart's new AI startup, Hint, says it can help you run your home — and investors just put up $10 million to back hermoneywise.com · May 2026Martha Stewart's AI Startup Hint Raises $10M Seed Funding | Phemex Newsphemex.com · May 2026Martha Stewart raises $10M for AI startup Hint with Charlotte CEO - Charlotte Business Journalbizjournals.com · May 2026Hint Inc. Raises $10.0M Seed Funding | Signalbasetrysignalbase.com · May 2026Exclusive: Martha Stewart’s new AI startup wants to manage your home before things break | Fortunefortune.com · May 2026

▸Research sources · 1

primary sources listed
  • Hintdrinkhint.com · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Hint do?
Hint sells zero-sugar fruit-flavored still and sparkling water direct to consumers in single-purchase and subscription formats.
Who founded Hint?
Hint was founded by Kara Goldin, Theo Goldin.
Who are Hint's investors?
Hint's investors include Owl Capital, Siddhi Capital, Susquehanna Growth Equity, Gingerbread Capital, Slow Ventures.
How much funding has Hint raised?
Hint has disclosed $58.1M raised across 5 rounds.
Where is Hint headquartered?
Hint is headquartered in San Francisco, US.