/Companies

Hint

San Francisco, US · California corporation · 7 known investors

Find your way into Hint

Each arrow is one introduction. Sign up to fill in the first one.

370 people can intro you to Theo

Ask Ellen Levy to introduce you to Theo Goldin

You →Ellen · together at Hint →Theo

51 people can intro you to Kara

Ask Jamie Chen to introduce you to Kara Goldin

You →Jamie · together at Hint →Kara

Sign up to find every way you can get introduced to Hint

  • Your email: who you already know at Hint, and who your contacts know
  • 2nd- and 3rd-degree connections: people you know who worked, studied or invested with the Hint team
  • Your LinkedIn: the connections who can make the intro for you

We rank every route by how warm it is, so you raise on warm intros instead of cold emails.

Hint makes zero-sugar flavored water sold directly to consumers, offered in 25 fruit flavors with a subscription option. The company operates in the beverage and direct-to-consumer consumer goods category.

Also known as Hint Water · hint® water

Founders & leadership

KGKara Goldin
Kara GoldinCo-founderFounder of Hint, a flavored water company, Kara Goldin previously held leadership roles across media, technology, and consumer products industries and has experience in retail and direct-to-consumer channels. She served as CEO for 17 years and currently sits on the company's board.
TGTheo Goldin
Theo GoldinCo-founderHe developed the company's product flavors and packaging, oversees operations and corporate partnerships, and has helped build the business to over $200 million in retail sales.

Board

EM
Eric MelloulBoard director
KR
Kenneth R. SadowskyBoard director
JP
Julio PekarovicBoard director

Investors · 7

Funding

SEC filings, press & company announcements

$58.1M disclosed across 5 rounds · 2015–2026

▶$16.5MraisedAug 2020 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Marc-David BismuthDirector
  • Ken SadowskyDirector
  • Eric MelloulDirector
  • Clement PointillartDirector
  • Julio PekarovicExecutive Officer, Director
  • Theodore GoldinExecutive Officer, Director
  • Kara GoldinExecutive Officer, Director
Offering amount
$25M
Amount sold
$16.5M
First sale
Jul 2020
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$17.5MraisedFeb 2019 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Eric MelloulDirector
  • Kara GoldinExecutive Officer, Director
  • Julio PekarovicExecutive Officer, Director
  • Ken SadowskyDirector
  • Theodore GoldinExecutive Officer, Director
Offering amount
$35M
Amount sold
$17.5M
First sale
Feb 2019
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4MraisedJan 2016 · 61 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Kara GoldinExecutive Officer, Director
  • Theo GoldinExecutive Officer, Director
  • Eric MelloulDirector
  • Kenneth R. SadowskyDirector
  • Julio PekarovicDirector
Offering amount
$6M
Amount sold
$4M
First sale
Sep 2015
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Hint is a beverage company that produces unsweetened, zero-sugar fruit-flavored water. Its catalog is organized around still water, sparkling water with electrolytes, variety packs and seasonal releases, spanning roughly 25 flavors including blackberry, cherry, watermelon, pineapple, Georgia peach, grape, peach raspberry and a seasonal lemon zest freeze.

Products are sold in multi-unit cases through the company's own online store at drinkhint.com. Formats include 16 oz bottles in 12-packs, 12 oz cans in 12-packs and 19.2 oz "big can" 12-packs. Listed prices are $22.99 per 12-pack of 16 oz still bottles, $14.99 per 12-pack of 12 oz cans and $24.99 per 12-pack of 19.2 oz cans, with lower prices applied to subscription orders.

Business model

Hint sells packaged flavored water directly to consumers online, offering both one-time case purchases and a recurring subscription. The subscription tier carries a stated 17% discount off every order, unlimited free shipping on orders of three or more cases, early access to new flavors, and the ability to change flavors or cancel at any time; free shipping is also offered on non-subscription orders of three or more cases.

Revenue comes from product sales of cased beverages, priced per 12-pack, split between one-time online orders and discounted recurring subscription orders.

▸Full profile — market position, go-to-market, geography

Market position

Positioning centers on flavored water containing zero sugar, with a broad flavor assortment (about 25 options) and multiple package formats and carbonation choices, including sparkling water with electrolytes.

Go-to-market

The company markets and fulfills through its own direct-to-consumer website, using best-seller and "fan favorite" merchandising, seasonal flavor launches, free-shipping thresholds and subscription incentives to drive order size and repeat purchase.

Consumers seeking flavored water without added sugar, including repeat buyers who order cases on a recurring basis for regular hydration.

Geography

Headquartered in San Francisco, United States, with sales through its online store.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Flavor countJan 202625 flavors
Website product reviewsJan 2026339,000 reviews

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 4

Companies working in the same space as Hint.

Legal entities · 1

corporate structure
HintCalifornia

In the news

▸Research sources · 1

primary sources listed
  • Hintdrinkhint.com · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Hint do?
Hint sells zero-sugar fruit-flavored still and sparkling water direct to consumers in single-purchase and subscription formats.
Who founded Hint?
Hint was founded by Kara Goldin, Theo Goldin.
Who are Hint's investors?
Hint's investors include Owl Capital, Siddhi Capital, Susquehanna Growth Equity, The Perkins Fund, Verlinvest, Gingerbread Capital, Slow Ventures.
How much funding has Hint raised?
Hint has disclosed $58.1M raised across 5 rounds.
Where is Hint headquartered?
Hint is headquartered in San Francisco, US.