Direct to Consumer Startups

Bebe Foods sells traditional Indian food products such as jaggery and ingredients used in dishes like carrot halwa, offered through an online store. It operates as a direct-to-consumer food brand serving Indian customers.

1 investor

Bedfolk sells bedding made from 100% natural linen and cotton, offered in three styles (linen, relaxed cotton, and luxe cotton) for different types of sleepers. It is a direct-to-consumer home textiles brand focused on responsibly made, artisan-crafted bedding.

1 investor

BeeCure makes a topical skin care cream formulated with medical-grade buckwheat honey, calendula, and bisabolol to soothe and repair skin damaged by radiation burns and laser treatments. The dermatologist-tested, steroid-free product targets patients experiencing radiation dermatitis and post-laser skin irritation.

1 investor

Tuco Kids is an Indian personal care brand that makes skincare, haircare, suncare, and makeup products formulated specifically for children rather than adapted from adult products. Its dermatologist- and pediatrician-tested range uses natural, toxin-free ingredients such as turmeric, reetha, and beetroot, sold direct to parents online.

1 investor

Beli sells preconception and prenatal nutrition supplements for men and women, including a men's prenatal, a women's prenatal, a preconception inositol drink mix, and at-home fertility tests. Its products are aimed at couples planning for pregnancy and are 3rd party tested and made in the United States.

1 investor

Bella+Duke sells raw, natural dog and cat food on a flexible subscription, delivering nutritionist-designed frozen recipes along with natural treats, supplements, and free 24/7 video vet care. It targets UK pet owners and delivers frozen food to the door via DPD.

1 investor

Bella Freud is a British fashion brand selling designer clothing and accessories directly to consumers through its online store. It offers seasonal collections and ships to the UK and the US.

1 investor

Belledonne makes leather sneakers for men and women, using Italian leathers and manufacturing in Portuguese workshops. The company positions its footwear as durable and crafted with attention to detail.

1 investor

Cafés Belleville runs a coffee subscription service where customers choose a monthly quantity of whole-bean or ground coffee, which is roasted to order and shipped the same day it is roasted. It serves both home and office consumers.

1 investor

Benji Gourmet makes plant-based, ready-to-eat foods, including tacos, marketed to health- and sustainability-conscious consumers in Mexico. The company positions its products as lower-impact alternatives to meat-based diets.

1 investor

Bentgo designs and sells leak-proof bento-style lunch boxes, lunch bags, water bottles, meal-prep containers, and food storage for kids and adults. Its consumer products are sold direct-to-consumer online for everyday family meals and meal prep.

1 investor

A meal delivery service that curates prepared meals from restaurants and food makers for busy professionals in the Bay Area, with customers ordering weekly and receiving reheated meals delivered to their door.

1 investor

Berlin Green makes the GreenBox, a compact smart indoor garden that automatically manages light and watering for plants and is controlled via an app, letting home users grow herbs, salads, flowers, fruits, microgreens, and mushrooms. It sells directly to consumers as part of the urban farming and indoor gardening category.

1 investor

BERO produces non-alcoholic beer sold direct to consumers, offering individual beers, variety packs, and build-your-own bundles.

1 investor

Berri Organics makes plant-based, organic electrolyte hydration drinks sweetened with natural sweeteners and made with real fruit and no artificial dyes. Its products, including oral rehydration and active hydration lines, are marketed to consumers and families seeking lower-sugar, doctor-approved hydration.

1 investor

Berri Organics makes USDA-certified organic, plant-based electrolyte beverages, including a fitness line (Berri Fit) and an oral hydration line for children and adults (Berri LYTE). The drinks use naturally sourced ingredients such as guava, coconut water, maca root, and sea salt for hydration and immune support.

1 investor

Best Day Brewing makes non-alcoholic beers by brewing full-strength beer and then removing the alcohol using a low-temperature process designed to preserve flavor and complexity. It sells non-alcoholic craft beer to consumers.

1 investor

Better & Better makes natural oral care products, including vegan and organic toothpaste free of SLS, parabens, and fluoride, plus kids' multivitamin toothpaste and reusable-jar floss. The company sells direct to consumers with a focus on clean ingredients and oral wellness.

1 investor

Better Being is a wellness company that develops and markets a portfolio of vitamin, supplement, immunity, and natural beauty brands aimed at consumers seeking health and wellness products. Its brands span dietary supplements and personal care.

1 investor

Cerveja Praya is a Brazilian beer brand from Rio de Janeiro that produces a light, refreshing beer made with quality ingredients. It positions its product as a beverage for everyday consumers.

1 investor

Better Not Younger is a haircare brand offering science-based formulas for aging hair, addressing thinning, dryness, grays, and scalp changes. It targets women over 40 and positions itself around celebrating aging rather than reversing it.

1 investor

Better Sour makes sour gummy candies, including Sour Gummy Stars and Shells, in flavors such as tart cherry, passion fruit, lychee, and watermelon yuzu. The consumer candy brand sells to retail and is founded by two best friends from Hawaii.

1 investor

Better'n Peanut Butter makes a low-calorie peanut butter spread (100 calories per serving) sold in squeezable pouches for on-the-go use, smoothies, or spreading. The product uses a natural preservative so it does not require refrigeration after opening.

1 investor

BetterBody Foods sources and sells food ingredients and products aimed at health-conscious consumers, including options for keto and vegan diets. Founded around agave nectar in 2007, the company offers mindful food choices and recipes for home cooks and families.

1 investor