everdrop
Founded 2019 · 88 employees on LinkedIn · 2 known investors
everdrop sells sustainable household cleaning and personal care products designed to reduce single-use plastic, offered through starter sets with refillable containers and a subscription for refill products. It operates a direct-to-consumer model serving individual consumers.
Also known as Everdrop GmbH
Founders & leadership
everdrop was founded in 2019 by Christian Becker and David Löwe.
Investors · 2
Company profile
researched Aug 2026everdrop (Everdrop GmbH) is a Munich-based consumer products company that develops household and personal care goods designed to avoid single-use plastic and unnecessary chemicals. Its range is built around tab and powder refill formats plus reusable containers: laundry detergents (universal, color, sensitive, delicate), dishwasher tabs (classic and all-in-one), dishwashing powder, toilet cleaners and active tabs, bathroom and kitchen cleaning powders, cleaning stones and scouring paste, glass cleaner concentrates, room fragrances and candles, accessories such as microfibre and knitted cloths, wooden dosing spoons, toilet brushes and storage boxes, and natural cosmetics including hand soap, shower gel, shampoo and hair-and-body products.
Products are sold through starter sets that combine a reusable container with a first filling, after which customers can receive refill products on a recurring subscription. The company also offers liquid formats alongside powders and tabs, stating that liquids have a higher transport-related CO2 footprint but that practical, widely used waste-reducing products deliver more overall impact than products that go unused. everdrop publishes an impact tracker covering disposable plastic bottles, chemical raw materials and plastic film saved, CO2 avoided in transport, collected plastic and donations, and states positions on climate neutrality claims, palm oil (RSPO-certified, minimised use), animal testing and vegan certification via the Vegan Society "Vegan Flower" seal.
In addition to its consumer channel, the company operates a business-facing offering for company offices at b2b.everdrop.de.
Founding story
The company was founded in 2019 and launched its first product in 2020. Co-founder Daniel Schmitt-Haverkamp, a serial founder whose earlier ventures included the comparison site Experte24 and a fashion price-comparison platform, has described the launch as rapid, with roughly EUR 10 million in first-year sales and a Series A round closed within 13 months. The mission page names David Löwe and Chris Becker as founders.
Business model
Direct-to-consumer sale of physical household and personal care products via the company's own online shop, with a starter-set-plus-refill structure: customers buy a reusable container with an initial filling once, then receive refill powders, tabs or concentrates on a recurring subscription. Individual products and multi-product bundles (e.g. kitchen, laundry and all-in-one sets) are also sold outright, and a separate B2B channel addresses company offices.
Revenue comes from product sales of starter sets, standalone refills, bundles and accessories, with recurring revenue from refill subscriptions; price points on the German shop range from roughly EUR 4 for single refill packs to about EUR 120 for large household sets.
Traction
The website states more than one million satisfied customers and an average rating of 4.6 out of 5, with individual products carrying thousands of reviews. Cumulative impact figures cited on the site include over 22 million single-use plastic bottles, 320,000 m2 of plastic film and 3,000 tonnes of chemical raw materials saved. A founder interview reports roughly EUR 10 million in sales in the first year. Awards include the KfW Founders Award and German Sustainability Award (2021), LinkedIn Top Startup (2023, 2024), German Service Award (2023, 2024), German Brand Awards "Best Purpose of the Year" (2024), Marken des Jahrhunderts (2024) and PETA Vegan Award Beauty (2024, 2025).
Latest developments
The shop lists a number of newly introduced items, including all-in-one dishwasher tabs, Brilliance & Shine rinse aid and refill concentrate, Glow & Shine glass cleaner and starter set, Laundry Shampoo and Laundry Care sets, Hotel Edition hand soap, shower gel, shampoo and hair-and-body products, cleaning-stone pastes, a toilet brush and starter set, room fragrance starter sets and a wooden cutting board set. In a March 2026 podcast interview, co-founder Daniel Schmitt-Haverkamp discussed his current project Startup Match.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned in the sustainable cleaning products and personal care segment, classified by B Lab under cleaning products / wholesale-retail. Third-party rankings place everdrop in the top three of household and care in the 2025 startup brand ranking by Jung von Matt and Appinio and in the top 10 of that ranking from 2021 to 2024.
Refill-and-reuse formats replacing liquid products in single-use plastic bottles; Certified B Corporation status with an overall B Impact Score of 88.2 versus a median of 50.9 for ordinary businesses that complete the assessment; transparent public impact tracking; vegan certification; and third-party test recognition, including test winner in Stiftung Warentest (02/2024) for dishwasher tabs and a "sehr gut" rating from ÖKO-TEST as the only product so rated among 28 universal detergents tested.
Technology
Product technology centres on concentrated tab, powder and refill-concentrate formulations that eliminate water and single-use plastic packaging and, per B Lab's listing, reduce CO2 emissions by up to 97%. The web shop runs on a stack that includes Storyblok CMS, Node.js, Tailwind CSS, lit-element/lit-html, PWA delivery, Hotjar analytics, AWIN affiliate tooling and Zendesk.
Go-to-market
Owned e-commerce storefront with localised country/language versions, promotional discounting (e.g. warehouse sales up to -50%), subscription refill sign-up, customer-review display, an impact tracker and product filter, community and Instagram engagement under the #everdrop hashtag, and third-party test results and awards used as trust signals.
Consumers in German-speaking and other European markets seeking to reduce plastic waste in laundry, dishwashing, cleaning and personal care routines, plus businesses purchasing sustainable supplies for offices.
Geography
Headquartered in Munich, Bavaria, Germany (Isarwinkel 4, 81379 München), with operations in Austria, France, Germany, Italy, the Netherlands and Switzerland; the shop offers multiple country and language versions.
History
Founded in 2019, everdrop launched its first product in 2020 and expanded its range from powders and tabs into liquids, room fragrances, accessories and natural cosmetics. It became a Certified B Corporation in May 2023 and has accumulated product test wins and brand awards from 2021 onward. Co-founder Daniel Schmitt-Haverkamp has since moved on to a new venture, Startup Match, a platform for matching founder teams with business angels.
Risks & controversies
The company publicly acknowledges limits to its sustainability claims: it states it is not and does not want to be labelled "climate neutral", avoids the term "environmentally friendly", and says palm oil-based surfactants remain indispensable for detergent performance, using RSPO-certified palm oil in the smallest possible proportions. It also notes that liquid products carry a higher transport CO2 footprint than powders and tabs. Customer reviews on the site cite issues such as tabs breaking in transit and crumbling products.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 11
launches, deals, and filingsIn a March 2026 podcast interview, Everdrop co-founder Daniel Schmitt-Haverkamp described Startup Match, an investor-matching platform, as his current project.
In a test of 28 universal laundry detergents, only everdrop received the rating "sehr gut", according to the company's website.
everdrop's plastic-wrap-free dishwasher tabs were named test winner in Stiftung Warentest (02/2024), with top ratings for performance and low water pollution.
Everdrop GmbH became a Certified B Corporation (standards version 1.6) with an overall B Impact Score of 88.2.
Co-founder Daniel Schmitt-Haverkamp stated that everdrop closed a Series A funding round within 13 months of launch; no amount or investors were disclosed in the interview.
everdrop launched its first product in 2020, per B Lab's company listing.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- everdropeverdrop.de · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does everdrop do?
- Munich-based consumer brand selling plastic-reducing refill cleaning, laundry and personal care products direct to consumers.
- Who founded everdrop?
- everdrop was founded by Christian Becker, David Löwe in 2019.
- Who are everdrop's investors?
- everdrop's investors include FELIX CAPITAL, Vorwerk Ventures.