ExpertVoice
Founded 2004 Β· 178 employees on LinkedIn Β· 2 known investors
ExpertVoice operates a platform that connects brands with industry experts to create authentic product advocacy and recommendations, helping consumers make informed purchasing decisions across multiple product categories.
Also known as Experticity Β· EXVO Β· ProMotive
Investors Β· 2
Company profile
researched Aug 2026ExpertVoice operates a two-sided advocacy marketing platform. On one side, brands use the ExpertVoice Advocacy Platform to educate and engage credentialed "experts" β retail sales associates, industry professionals and credentialed enthusiasts β in order to generate verbal and online recommendations, user-generated content and product reviews. On the other side, verified members gain access to a marketplace of insider discounts, described on the company site as savings of up to 60% off participating brands, plus educational content and firsthand product experiences.
Membership is free and gated by verification: prospective members search for a "team" tied to their employer, profession or organization, then submit proof of eligibility such as an official work email, work or member ID, certificate or redacted paystub; the company states reviews are completed within 24β48 hours. Eligible categories listed include military and veterans, fire and rescue, law enforcement, national/regional/independent retail employees, winter sports and resort employees, healthcare professionals, golf professionals, fitness and gym professionals, health and wellness practitioners, outdoor and adventure guides, veterinarians and livestock professionals, industry associations, teachers and educators, brand and industry reps, brand employees, public land and wildlife management, elite and competitive athletes, wholesale distributors, trade and construction professionals, and media and creators. Discounts can be redeemed in the ExpertVoice cart or, for some brands, on brand sites via ExpertVoice; some deals require passing a short quiz. The company states the program is not an affiliate program and members are not paid to post or promote.
For brands, the platform is organized into core advocacy, retail advocacy (educating retail sales associates), e-commerce advocacy (review and UGC generation, including syndication) and social advocacy (collecting creator-approved photos, video and testimonials). Platform features cited include access to vetted member audiences, education/seeding/survey/product-sampling campaigns, content rights that do not expire, analytics and dashboards, e-commerce integrations, web/iOS/Android apps, and customizable brand landing pages.
Founding story
The company states it was built by a team that saw the power of personal connection and how successful brands harness it; the 2004 name referenced the ideal conversational distance in feet between two humans, reflecting an original mission of helping brands use one-on-one recommendations.
Business model
Two-sided marketplace and SaaS-style advocacy platform: brands pay for access to the Advocacy Platform (sold via a "Schedule a Demo" enterprise sales motion) to run education, seeding, sampling and survey campaigns and to collect UGC and reviews, while verified expert members join for free and receive discounted products; the company states members are not paid to promote and that it is not an affiliate program.
βΈFull profile β go-to-market, history
Go-to-market
Brand-side sales run through demo requests and case studies published on the company site (examples cited include Klymit, Crankbrothers, Country Life, Arc'teryx, MegaFood, Cellucor, Athlon and Black Diamond Equipment). Member acquisition is self-serve and free, based on joining verified "teams" tied to employers, professions and organizations, supported by web, iOS and Android apps.
Consumer product brands β 900+ are cited as being on the platform, in categories such as outdoor, apparel, footwear, camping, hunting and fishing, cycling, golf, fitness and supplements β and, on the member side, credentialed professionals and enthusiasts including retail employees, military and veterans, first responders, healthcare professionals, guides and outfitters, resort employees, golf professionals, coaches and athletes.
History
According to the company, ExpertVoice was founded in 2004, with a name referring to the ideal conversational distance in feet between two people and a mission centered on one-on-one recommendations. In 2007 it acquired a website rewarding field professionals for gaining brand and product knowledge, renaming it ProMotive within two years. The company rebranded to Experticity in 2012 to emphasize member expertise and authenticity, acquired ReadyPulse β a software platform for amplifying the online influence of real-world experts β in 2016, and rebranded again to ExpertVoice in 2018 alongside the launch of its Advocacy Platform. In August 2021 an item lists a syndication partnership launch with Bazaarvoice.
Compiled by commissioned research from 6 cited public sources β announcements, filings, and press listed under research sources below.
βΈResearch sources Β· 6
primary sources listed
- ExpertVoiceexpertvoice.com Β· web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ExpertVoice do?
- ExpertVoice runs an advocacy marketing platform linking brands with verified industry experts who get discounts and give recommendations.
- Who are ExpertVoice's investors?
- ExpertVoice's investors include Rally Ventures Management, Llc, Bain Capital Ventures.