Feel Goods
Los Angeles, US · Founded 2022 · 7 known investors
Hydration+ is a powdered electrolyte drink mix formulated with 1,100mg of electrolytes, vitamins, and plant-based ingredients designed to support hydration, energy, and mental clarity. The product targets consumers seeking an alternative to water and sports drinks, marketed toward athletes, fitness enthusiasts, and people managing chronic dehydration.
Founders & leadership
Feel Goods was founded in 2022 by Dustin Bourbaba.
DB
Dustin BourbabaFounder
Board
CP
Chris ProtasewichBoard director
Investors · 7
Adapt VenturesNew York · $250K – $350K
OpenSky VenturesreportedLos Angeles
SuperAngel.FundreportedNew York · $10K – $1M
TA VenturesreportedFrankfurt am Main · $100K – $1M
Also in the syndicate · 3
Adapt VCAir VenturesCutting Horselead
Reported raises · per SEC filings
Form D private placements$4.9M disclosed across 1 round · 2025
▶$4.9MraisedAug 2025 · 18 investors · RetailingRule 506(b)
▶$4.9MraisedAug 2025 · 18 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Dustin BourbabaExecutive Officer, Director
- Chris ProtasewichDirector
- Offering amount
- $4.9M
- Amount sold
- $4.9M
- First sale
- Aug 2025
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Feel Goods do?
- Hydration+ is a powdered electrolyte drink mix formulated with 1,100mg of electrolytes, vitamins, and plant-based ingredients designed to support hydration, energy, and mental clarity. The product targets consumers seeking an alternative to water and sports drinks, marketed toward athletes, fitness enthusiasts, and people managing chronic dehydration.
- Who founded Feel Goods?
- Feel Goods was founded by Dustin Bourbaba in 2022.
- Who are Feel Goods's investors?
- Feel Goods's investors include Adapt Ventures, OpenSky Ventures, SuperAngel.Fund, TA Ventures.
- How much funding has Feel Goods raised?
- Feel Goods has disclosed $4.9M raised across 1 round.
- Where is Feel Goods headquartered?
- Feel Goods is headquartered in Los Angeles, US.