/Companies

Feel Goods

Los Angeles, US · Founded 2022 · 8 known investors

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Hydration+ is a powdered electrolyte drink mix formulated with 1,100mg of electrolytes, vitamins, and plant-based ingredients designed to support hydration, energy, and mental clarity. The product targets consumers seeking an alternative to water and sports drinks, marketed toward athletes, fitness enthusiasts, and people managing chronic dehydration.

Founders & leadership

Feel Goods was founded in 2022 by Brian Wong and Dustin Bourbaba.

BW
Brian WongCofounder30 Under 30 2026
DB
Dustin BourbabaCo-founder

Board

CP
Chris ProtasewichBoard director

Investors · 8

Also in the syndicate · 3

Adapt VCAir VenturesCutting Horselead

Reported raises · per SEC filings

Form D private placements

$4.9M disclosed across 1 round · 2025

▶$4.9MraisedAug 2025 · 18 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Dustin BourbabaExecutive Officer, Director
  • Chris ProtasewichDirector
Offering amount
$4.9M
Amount sold
$4.9M
First sale
Aug 2025
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Feel Goods do?
Hydration+ is a powdered electrolyte drink mix formulated with 1,100mg of electrolytes, vitamins, and plant-based ingredients designed to support hydration, energy, and mental clarity. The product targets consumers seeking an alternative to water and sports drinks, marketed toward athletes, fitness enthusiasts, and people managing chronic dehydration.
Who founded Feel Goods?
Feel Goods was founded by Brian Wong, Dustin Bourbaba in 2022.
Who are Feel Goods's investors?
Feel Goods's investors include Adapt Ventures, OpenSky Ventures, CHVC, SuperAngel.Fund, TA Ventures.
How much funding has Feel Goods raised?
Feel Goods has disclosed $4.9M raised across 1 round.
Where is Feel Goods headquartered?
Feel Goods is headquartered in Los Angeles, US.