Direct to Consumer Startups

Poppi is a sparkling beverage brand that combines fruit juices, prebiotics, and sparkling water as a healthier alternative to traditional soda. The company targets consumers who want better-for-you carbonated drinks without sacrificing taste.

5 investors

Rarebird produces specialty coffee containing paraxanthine (Px), a metabolite of caffeine that delivers energy and focus with fewer side effects than traditional caffeine. The company sells directly to consumers seeking smoother energy, better sleep, and reduced jitters compared to conventional coffee.

5 investors

Rebundle sells hand-made hair bundles produced by artisans in East Africa, with pricing structured by bundle quantity and head coverage needs. The company operates a direct-to-consumer model offering free shipping on US orders over $200.

5 investors

Ritual sells traceable dietary supplements direct to consumers, including a magnesium bisglycinate chelate product marketed for sleep, calm, and muscle recovery. Its products emphasize a visible supply chain, non-GMO and vegan formulations, and third-party testing.

5 investors

Sheertex manufactures luxury rip-resistant shaping tights designed for compression and support. The company produces and fulfills orders from its Montreal factory.

5 investors

SipMARGS makes ready-to-drink canned sparkling margaritas made with tequila and other real ingredients, offered in five flavors. The product is aimed at consumers wanting a consistent, no-mixing cocktail for casual occasions.

5 investors

Skullcandy makes consumer audio hardware including earbuds, headphones, and speakers, some featuring bass enhancement, active noise canceling, and gaming headsets. Its website offers a product guide to help shoppers pick a device based on listening habits and preferences.

5 investors

Snif is a direct-to-consumer fragrance brand offering scented body products including body whips and body mists. The company sells perfumes and personal care products online under a focus on quality ingredients and curated scent profiles.

5 investors

Sonos is a consumer audio company that makes speakers and sound systems; this page presents its product protection offering, which adds extended warranty coverage and accidental damage protection to eligible Sonos products through a provider called Extend.

5 investors

Rosa Foods develops nutritionally-complete staple meal products, including the Soylent and Coffiest brands, that provide essential nutrients in a convenient and affordable form. The company operates in the food technology industry, selling consumer meal-replacement products designed with sustainability in mind.

5 investors

Splendid Spoon offers a subscription meal-delivery service featuring 60+ plant-rich, frozen ready-to-eat meals for breakfast, lunch, dinner and snacks, aimed at busy people who want nutrient-dense food without prep. It sources whole-food ingredients from local vendors and delivers meals on flexible plans tied to customers' health and wellness goals.

5 investors

Stillers Soda makes carbonated soft drinks marketed as all-natural, low-calorie versions of classic soda flavors. The brand targets consumers looking for healthier soda alternatives.

5 investors

Subtle Computing (legally Skywalk, Inc.) makes wireless earbuds sold directly at subtle.co and through authorized resellers, along with a companion mobile app. The company is a consumer hardware brand operating primarily in the United States.

5 investors

SuperBottoms is an Indian brand selling sustainable, reusable diapering products and other essentials for mothers and babies. It markets eco-friendly, CPSIA-certified baby care products directly to parents.

5 investors

Supergoop! is a suncare brand that develops SPF sunscreen products, including formulas for the whole family across different skin tones and activities. Its offerings are sold direct-to-consumer and include invisible sunscreens and curated product bundles.

5 investors

Supliful is a fulfillment and private-label platform that lets creators and entrepreneurs build consumer packaged goods (CPG) brands—such as supplements, coffee, and on-demand products—without holding inventory, handling manufacturing, or managing logistics. It offers domestic US fulfillment, Shopify integration, and Fulfillment by Amazon, serving creator-led wellness and dropshipping brands.

5 investors

Clarity is a nootropic supplement from Thesis formulated with ingredients such as CDP Choline, Lion's Mane, Panax Ginseng, and caffeine to support focus, mental clarity, and neuroplasticity. It is sold direct-to-consumer for people seeking improved cognitive performance.

5 investors

Teespring is an e-commerce platform that lets independent creators design and sell custom made-to-order products to their communities. It serves creators and online shoppers, operating in the print-on-demand and creator commerce space.

5 investors

Ten To One produces Caribbean rum made from multi-origin blends without added sugar or additives, offering expressions for both cocktails and sipping. The brand emphasizes Caribbean craft and culture across its rum products.

5 investors

The Citizenry is a U.S. home goods retailer offering handcrafted furniture, bedding, and home décor made with 100% fair trade processes audited by the World Fair Trade Organization, sourcing materials and artisans from around the world. The company emphasizes sustainable production using natural materials, traditional craft techniques, and organic or ethically sourced textiles.

5 investors

Third Wave Coffee Roasters is a coffee roastery and café chain that sources coffee ethically and sustainably for retail customers across India. The company operates over 200 locations in major Indian cities, serving specialty coffee to both enthusiasts and casual consumers.

5 investors

Thousand Fell makes sustainable footwear built from bio-based and recycled materials, including bio-leather from corn waste, recycled rubber outsoles, and antimicrobial aloe vera linings. The brand incorporates a take-back recycling program into the shoe design so materials can be reclaimed and reused.

5 investors

Tolstoy is an AI-native commerce platform that integrates shoppable videos, AI-generated content, and AI shopping agents to personalize the customer journey for e-commerce brands. It serves online retailers by combining product video creation, content generation, and conversational AI to increase conversions and sales.

5 investors

TomboyX designs and sells gender-inclusive underwear and apparel in an extended size range (XS–6X) directly to consumers. The brand focuses on comfort-oriented basics for a broad body range.

5 investors