Direct to Consumer Startups

Trend is a content marketplace platform that connects brands with creators for content production. The platform provides automated project management, customer support, and full licensing rights to streamline brand content creation.

5 investors

TRLab is an online shop offering design-led, artist-designed gifts, home objects, and everyday essentials organized by occasion, recipient, and interest. It targets consumers looking for personal keepsakes and presents for birthdays, weddings, and other celebrations.

5 investors

True Made Foods makes condiments such as ketchup and barbecue sauce that use fruits and vegetables for sweetness instead of added sugar or high fructose corn syrup. The company sells low-sugar versions of American condiments to health-conscious families in the US.

5 investors

True & Co sells women's intimate apparel, including wirefree bras made from microfiber and lace. It operates as a direct-to-consumer brand offering products through its own online store.

5 investors

Viome offers at-home tests that analyze the gut and oral microbiome plus cellular blood samples using mRNA/metatranscriptomic sequencing, returning 70+ health scores (including biological age and inflammation) and personalized food and supplement recommendations. The direct-to-consumer service, analyzed in a CLIA-certified lab, is aimed at individuals seeking insights into digestion, metabolism, and overall wellness.

5 investors

Vitl creates personalized nutritional supplements using smart technology and scientific research, tailored to individual customer needs. The company produces science-backed vitamins with clean ingredients and high absorption for the consumer health market.

5 investors

Vivere is a product development partner that helps brands, influencers, and companies ideate, create, manufacture, and distribute consumer product lines across categories including beauty, wellness and health, baby, pet care, and home and garden. It offers a full-service funnel spanning product ideation, creative concept, development, production and quality management, online sales and distribution, logistics, and after-sales service.

5 investors

Weebly is a website-building service that lets individuals and entrepreneurs create sites to showcase work, communicate with clients, and sell to buyers, with free and premium plans. Its sites are optimized for computers, phones, and tablets and are offered in 11 languages.

5 investors

Wildwonder makes sparkling beverages made with real fruit and herbs that contain prebiotics and probiotics for gut health. The drinks combine Eastern herbal traditions with California produce and are sold direct to consumers.

5 investors

WILDE makes high-protein snack crackers made with antibiotic-free chicken, chicken bone broth, and real cheddar cheese, offering 12g of protein per serving. Its Protein Crackers come in flavors including Cheddar Cheese, Smoked Gouda, Hot Honey, and Buffalo Cheddar, and it also sells chips.

5 investors

Willow makes breast pumps and pumping accessories for nursing mothers, including in-bra wearable pumps and collection cups that convert traditional electric pumps into hands-free devices. Its products are sold direct to consumers in the breast care and milk-storage category.

5 investors

Wove is a custom fine jewelry company that enables customers to design their own engagement rings, wedding bands, and fine jewelry through a bespoke design process.

5 investors

XENA Intelligence provides AI-powered software and consulting services to help ecommerce brands optimize listings, campaigns, and operations across marketplaces like Amazon. The company serves online retailers with proprietary AI models for performance prediction, automation, and growth strategy.

5 investors

Youtooz sells collectible plush toys, including a Slime Rancher blind box featuring eight 5-inch plush slime characters based on the video game. The product is a licensed consumer collectible aimed at fans of the Slime Rancher game.

5 investors

Zouk is an Indian consumer brand that designs stylish, functional lifestyle products—starting with bags—inspired by Indian craft and aesthetics for a global audience. The company emphasizes vegan, conscious products with an "Unapologetically Indian" design identity.

5 investors

DELIPICKS runs an online store selling frozen foods from producers across Japan, letting shoppers filter products by nutrients and ingredients with next-day delivery. As a fabless company connected to OEM food factories, it also handles frozen-food planning, development, factory matching, and supply chain management for businesses.

5 investors

abcoffee sells specialty roasted coffee, including blends made from single-origin Arabica and Robusta beans developed for the Indian palate. The company operates in the coffee/food and beverage consumer product category.

4 investors

Aggero is an AI platform that analyzes video content across social media platforms to identify performance drivers for brands and marketing teams. It provides predictive insights on video engagement and performance metrics to support creative decision-making.

4 investors

Ahead Nutrition sells low-sugar and high-protein snack foods including gummies, bars, spreads, and powders directly to consumers. The company offers customizable starter sets with a 60-day taste guarantee and free shipping on orders over €49.

4 investors

air up sells a water bottle system that uses scent pods to add flavor to plain water through smell rather than additives, using its Scentaste technology. The consumer product is marketed to help people increase daily water intake without sugar or artificial flavors.

4 investors

Allermi offers custom prescription nasal sprays combining up to four active ingredients to treat nasal allergies (rhinitis), delivered via online allergist consultations and home delivery. It serves adult allergy sufferers in select US states through a direct-to-consumer telehealth model.

4 investors

AnaOno designs post-mastectomy and post-surgery bras and breast forms for breast cancer survivors and people recovering from surgery, offering intimates for recovery and everyday wear. The company sells directly to consumers, accepts FSA/HSA payment, and uses its own Comfy Modal fabric.

4 investors

Apothekary produces powdered herbal blends designed for daily consumption that combine food science with traditional healing practices, marketed as alternatives to over-the-counter remedies for wellness.

4 investors

Argent Work is a women's professional apparel brand that sells workwear and offers style content aimed at working women. It operates a direct-to-consumer online store with editorial content about career and fashion.

4 investors