Ten to One
5 known investors
Find your way into Ten to One
Ten To One produces Caribbean rum made from multi-origin blends without added sugar or additives, offering expressions for both cocktails and sipping. The brand emphasizes Caribbean craft and culture across its rum products.
Also known as Ten To One Rum · TTO
Founders & leadership
Investors · 5
Company profile
researched Aug 2026Ten To One is a Caribbean rum brand that produces pan-Caribbean blends combining rums from multiple islands, including Barbados, Dominican Republic, Jamaica, Trinidad and Guyana. Its core range comprises Ten To One White Rum (a blend of unaged Dominican column still rum and Jamaican high-ester pot still rum, bottled at 90 proof/45% ABV), Ten To One Dark Rum (8-year-old Barbados and Dominican column still rums, Jamaican high-ester pot still and Trinidadian rum, matured in American white oak ex-bourbon casks, 40% ABV), and Five Origin Select (rums aged up to 15 years, anchored by an extra old Guyanese rum distilled on the Port Mourant Double Wooden Pot Still, 46% ABV).
The portfolio also includes an Oloroso Sherry Cask Select, which finishes the Dark Rum for eight months in oloroso sherry casks at 92 proof, and a Reserve Cask Collection of limited 18-year rums: single-cask releases from Trinidad, Barbados and Jamaica, and two 18-Year Triple Cask Reserve "Federation Blend" expressions blending 18-year casks from all three islands. Reserve releases are bottled at 92 proof and limited to 325 bottles each. The company states its blends avoid sugar and additives, and it positions the range as suitable both for cocktails and for sipping neat. Alongside the products, Ten To One publishes cocktail recipes, operates a text-message recipe service (the "Lime Line"), and offers virtual cocktail experiences hosted by bartenders.
Founding story
Founder Marc-Kwesi Farrell grew up in Trinidad, where he describes rum as a source of pride and a way of bringing people together. Living abroad, he observed spirits from other regions gaining recognition while Caribbean rum was often excluded, and created Ten To One as a response intended to elevate the category and center Caribbean culture. The brand name derives from a statement by Dr. Eric Williams, Trinidad and Tobago's first Prime Minister, who said "One from ten leaves nought" while rallying support for the first federation of ten Caribbean nations.
Business model
Ten To One sells bottled rum expressions, including a core range priced at $32.99-$64.99 per 750ml bottle and limited Reserve Cask Collection bottlings at $199.99, through direct online shops serving the United States and the United Kingdom, with free shipping on orders of two or more bottles.
Revenue comes from the sale of rum bottles, with direct-to-consumer e-commerce in the US (USD) and UK (GBP) and promotional offers such as a 15% discount for email sign-ups.
Traction
The company's site displays customer product ratings averaging 9.38 out of 10 across reviews dating from 2021 to 2024 (9.3/10 from 10 reviews for Dark Rum, 9.4/10 from 14 reviews for White Rum, 9.7/10 from 15 reviews for Five Origin Select), and lists several 18-Year Reserve Cask releases as sold out.
Latest developments
Ten To One has expanded its Reserve Cask Collection with two 18-Year Triple Cask Reserve expressions, Federation Blend No. 1 and No. 2, each limited to 325 bottles at 92 proof, alongside 18-Year Single Cask Reserve releases from Jamaica, Trinidad and Barbados, of which the Jamaica and Barbados bottlings are listed as sold out.
▸Full profile — market position, go-to-market, geography
Market position
The company presents itself as repositioning rum as a complex, premium spirit category, citing awards for its white and dark rums and favorable press commentary on its blends.
Ten To One blends rums from several Caribbean origins rather than a single island, states that its products contain no added sugar or additives, and combines column still and high-ester pot still components; it also emphasizes Caribbean cultural narrative and limited, cask-specific aged releases.
Go-to-market
The company markets through its own e-commerce site, cocktail recipe content created with mixologists, a text-based recipe line, virtual bartender-hosted cocktail experiences, and press coverage and awards highlighted on its site.
Adult legal-drinking-age consumers of premium spirits, including cocktail makers and bartenders as well as neat-sipping and collector buyers for the limited 18-year reserve releases.
Geography
Products are sourced from Caribbean origins including Barbados, the Dominican Republic, Jamaica, Trinidad and Guyana, and are sold online to customers in the United States and the United Kingdom.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsTen To One added Federation Blend No. 1 and Federation Blend No. 2 to its Reserve Cask Collection, each blending 18-year casks from Barbados, Trinidad and Jamaica, bottled at 92 proof and limited to 325 bottles per release.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Ten to Onetentoonerum.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ten to One do?
- Ten To One is a rum brand blending multi-origin Caribbean rums into white, dark and aged expressions made without added sugar.
- Who founded Ten to One?
- Ten to One was founded by Marc-Kwesi Farrell.
- Who are Ten to One's investors?
- Ten to One's investors include Cleveland Avenue, InvestBev, Rosecliff Ventures, Siddhi Capital, AlleyCorp.