Consumer Startups

Fitnescity Health operates a consumer-initiated diagnostics platform connecting people to preventive health testing providers including DEXA scans and VO2 Max assessments. The platform partners with medical institutions and imaging centers to make advanced diagnostic testing accessible and provide personalized health analytics.

6 investors

Fleek is a subscription marketplace and management app that lets people discover, track, and cancel their recurring subscriptions in one place, and provides businesses with infrastructure to run subscriptions and rewards. Founded in 2022 in Bengaluru as India's largest subscription marketplace, it now serves users and merchants worldwide.

6 investors

For Days is a fashion recycling company that helps consumers recycle used clothing through a branded take-back program in exchange for rewards. The company focuses on diverting textiles from landfills through convenient collection and circular economy practices.

6 investors

Forage Mail provides automated email filtering for Gmail accounts that separates low-priority messages and delivers a daily digest summary with condensed versions of newsletters, while allowing users to customize filtering rules across any email client.

6 investors

Freemodel operates a software-based marketplace that handles pre-sale home renovations for homeowners, managing design, contractor coordination, and project delivery. The company serves homeowners, real estate agents, and contractors involved in residential home sales.

6 investors

Freo is an Indian digital banking platform offering credit lines, UPI payments, savings products, insurance and credit scores.

6 investors

FRVR operates a platform that publishes and distributes a large catalog of casual browser and mobile games across genres such as puzzle, arcade, racing, sports, and merge games. It serves players seeking instant-play games as well as developers looking to publish titles.

6 investors

Giant creates personalized, interactive digital stories for children that adapt to their names, voices, and interests. The platform provides safe, ad-free content designed to support learning and social-emotional growth.

6 investors

Goin is a personal finance app that lets users connect their bank accounts (via PSD2), save money automatically, buy and sell over 50 cryptocurrencies, and earn rewards such as automatic cashback and discounted gift cards at over 1,000 brands. It targets retail consumers, with availability in three countries and a focus on the Spanish market.

6 investors

Good Dog operates a marketplace connecting prospective dog owners with reputable breeders, shelters, and rescues, using veterinary and animal welfare standards to screen sources and reduce irresponsible breeding practices. The platform provides guidance and support to help people adopt dogs from responsible sources.

6 investors

GoodTrust helps individuals organize and protect their digital assets and online accounts, providing tools to create an online estate plan and preserve a digital legacy. The company serves consumers planning for what happens to their digital life after death.

6 investors

Goose provides software for pet daycare centers to manage scheduling, check-ins, pickups, and pet profiles. The platform serves daycare operators seeking to reduce administrative work and no-shows while keeping clients informed.

6 investors

Grass operates a network that lets users share their unused internet bandwidth with verified institutions in exchange for rewards paid as points, Grass Tokens, or USDC. It offers a downloadable app for consumers and positions itself around privacy-preserving, crypto-based bandwidth sharing.

6 investors

Habitto is a Japanese financial platform offering savings, investment, insurance, and free personalized money advice. Positioned as an "advising digital bank," it targets younger generations in Japan with high deposit rates and curated insurance and investment fund partners.

6 investors

Harry's makes men's grooming products including razors, shave gels, body and face wash, shampoo, deodorant, and skincare items such as eye creams and moisturizers, sold direct to consumers. The brand focuses on high-performance grooming products at a fair price.

6 investors

Haus produces apéritif spirits made with natural ingredients and light alcohol content, marketed as an alternative to traditional spirits with fewer hangovers. The company sells directly to consumers through e-commerce and ships from Sonoma, California.

6 investors

Haven offers residential battery backup systems for a fixed monthly price locked for 10 years, handling design, permitting, installation, ongoing operation, maintenance, monitoring, and warranties for homeowners. It provides energy storage service to keep power on during outages.

6 investors

HealthTracka offers at-home and walk-in lab testing in Lagos, with a catalog of 500+ tests and packages, sample collection by phlebotomists, results delivered digitally within 48 hours, and free doctor consultations. It also provides treatment options for conditions such as STIs, UTIs, and erectile dysfunction, serving consumers in Nigeria.

6 investors

Hedvig is an insurance provider offering home, car, pet, and vacation-home coverage that customers manage through a mobile app, where they can change policies, add coverage, and file claims. The service targets consumers in Sweden.

6 investors

Heetch operates a ride-hailing app connecting passengers with drivers, positioning itself on low commission rates for drivers. The app supports payment by card or cash and offers immediate earnings for drivers.

6 investors

CakhiaTV is a free online platform for live football (soccer) streaming offering matches from major global tournaments including Premier League, Champions League, World Cup, and domestic leagues, with Vietnamese-language commentary and supplementary features like match schedules, standings, and highlights.

6 investors

Honeylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics. The company focuses on creating products with precision fit, support, and durability for consumers.

6 investors

Ibotta operates a cash-back rewards platform that helps U.S. consumers save money on groceries and other purchases, working with brand and retail partners such as Walmart, Butterball, Campbell's, and Coca-Cola. Based in Denver, it runs consumer campaigns like Free Thanksgiving offering cash back on grocery bundles.

6 investors

6 investors