Who founded Iterable?

Iterable was founded by Andrew Boni, Justin Zhu in 2013.

Who are Iterable's investors?

Iterable's investors include 3Spoke Capital, 500 Global, 645 Ventures, AngelPad, Artisanal Ventures, Brighter Capital, CRV (Charles River Ventures), Delta-v Capital and 8 more.

How much funding has Iterable raised?

Iterable has disclosed $30.6M raised across 2 of its 3 known rounds.

Where is Iterable headquartered?

Iterable is headquartered in San Francisco, US.

Iterable

San Francisco, US · Founded 2013 · Delaware corporation · 876 employees on LinkedIn · 16 known investors

Find your way into Iterable

787 people in our graph share verified history with the Iterable team — schools, employers, funds. One of them is your warm intro.

Shardul Shahunlockedknows Andrew Boni · together at Iterable (overlapped)

×3knows the team · via Iterable

×8knows the team · via United States Marine Corps

Iterable provides customer communication and engagement software that enables brands to create targeted messaging experiences across email, SMS, push, and other channels. The platform serves marketing teams at enterprise and mid-market companies seeking to build data-driven customer relationships.

AI & Machine Learning Enterprise Software Marketing Tech Media & Entertainment SaaS

Founders & leadership

Iterable was founded in 2013 by Andrew Boni and Justin Zhu.

Andrew Boni Co-founder, CEO (2021-2025)He has prior experience in business development, M&A, venture capital, and marketing at Fortune 50 companies and startups.

Justin ZhuCo-Founder, CEO2013–2021

Haoran ZhuNamed on SEC filing

Board

Sabri Murat BicerBoard directorGeneral Partner at CRV (Charles River Ventures)

Investors · 16

3Spoke Capitallisted by 3Spoke CapitalIrvine

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

645 Ventureslisted by 645 VenturesNew York · $1M – $15Mvia Aaron Holiday · led

How we know: 645 Ventures's portfolio page · Not right? Tell us

AngelPadlisted by AngelPadSan Francisco · $120K

How we know: AngelPad's portfolio page · Not right? Tell us

Artisanal Ventureslisted by Artisanal VenturesTiburon

How we know: Artisanal Ventures's portfolio page · Not right? Tell us

Brighter Capitallisted by Brighter CapitalCupertino · $25K – $100Kvia Yun-Fang Juan · inferred

How we know: Brighter Capital's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us

CRV (Charles River Ventures)listed by CRV (Charles River Ventures)Bay Area · $250K – $5M

How we know: CRV (Charles River Ventures)'s portfolio page · board seat on SEC Form D · indexventures.com · Not right? Tell us

Delta-v Capitallisted by Delta-v CapitalDenver · $2M – $10M

Glynn Capital Managementlisted by Glynn Capital ManagementMenlo Park

How we know: Glynn Capital Management's portfolio page · funding news · Not right? Tell us

Harmony Partnerslisted by Harmony PartnersNew York

How we know: funding news · the VCSheet dataset · Not right? Tell us

Index Ventureslisted by Index VenturesSan Francisco · $540K – $10.8Mvia Shardul Shah · board

How we know: board seat on SEC Form D · funding news · press coverage · Not right? Tell us

Merus Capitallisted by Merus CapitalMenlo Park · $200K – $2.5M

How we know: a partner's Signal profile · Not right? Tell us

Silver Lake Partnerslisted by Silver Lake PartnersMenlo Park

How we know: Silver Lake Partners's portfolio page · Not right? Tell us

TSVClisted by TSVCSilicon Valley · $1M

How we know: the VCSheet dataset · Not right? Tell us

Blue Cloud VenturesreportedNew York · $5M – $30M

How we know: the VCSheet dataset · Not right? Tell us

STCAPreportedPalo Alto

How we know: a partner's Signal profile · Not right? Tell us

Funding

SEC filings, press & company announcements

$30.6M disclosed across 2 of 3 rounds · 2015–2021

Undisclosed amountSeries EJun 2021
Source ↗

▶$22.5MraisedNov 2016 · 5 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Haoran ZhuExecutive Officer, Director
Andrew BoniExecutive Officer, Director
Shardul ShahDirector
Sabri Murat BicerDirector

Offering amount: $22.6M
Amount sold: $22.5M
First sale: Oct 2016
Incorporated: Corporation, Delaware, 2013
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$8.2MraisedDec 2015 · 14 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Haoran ZhuExecutive Officer, Director
Sabri Murat BicerDirector
Andrew BoniExecutive Officer, Director

Offering amount: $8.5M
Amount sold: $8.2M
First sale: Dec 2015
Incorporated: Corporation, Delaware, 2013
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Iterable went on to found or lead other companies.

Andrew BoniCo-founder, CEO (2021-2025)Founded Scancafe Bobby JaffariChief Revenue Officer (CRO)Founded Osano

Related companies · 10

TwilioTwilio provides a cloud-based communications platform that enables businesses to integrate voice, messaging, and video into applications using APIs. The platform combines communication channels, contextual data, and AI orchestration for enterprises and developers building customer experiences.

Klaviyo, Inc.Klaviyo is an AI-powered CRM platform for B2C brands that integrates customer data, marketing automation, customer service, and analytics in a unified solution. The platform helps brands of all sizes understand and engage with customers to drive revenue and build lasting relationships.

OmnisendOmnisend is a marketing automation platform that provides email, SMS, and push notification campaigns for ecommerce brands. It offers features including AI-powered copy generation, workflow automation, audience segmentation, and integrations with other marketing tools.

AirshipAirship provides a customer engagement platform with experimentation tools such as A/B/n testing, holdouts, feature flags, and real-time optimization to help brands test and improve app and messaging experiences. It serves marketing and ecommerce teams looking to increase conversions and reduce app uninstalls through data-driven testing.

Braze, Inc.Braze is a customer engagement platform that helps brands connect with customers across multiple channels. The platform serves global brands and enterprise customers seeking to deliver personalized customer experiences.

ZendeskThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.

ActiveCampaignActiveCampaign is a marketing automation platform whose Active Intelligence AI layer builds campaigns from prompts, suggests audience segments, predicts send times, and generates on-brand content across email, SMS, and WhatsApp. It serves marketers and businesses looking to automate and optimize multi-channel marketing journeys.

CleverTapCleverTap is a customer engagement and retention platform used by businesses to analyze user behavior and run marketing campaigns across channels. It operates in the marketing technology and SaaS space.

OneSignalOneSignal provides customer engagement and messaging infrastructure that enables businesses to send personalized, omnichannel communications to their customers at scale. The platform serves mobile app developers and businesses of all sizes across industries.

MoengageMoEngage is a customer engagement platform that helps brands deliver personalized experiences across industries including financial services, food & beverage, media & entertainment, travel & hospitality, and retail/e-commerce. It provides tools for customer engagement and marketing, including an integration for Shopify.

Companies working in the same space as Iterable.

In the news

Our Next Chapter: Series E Funding Announcement | Iterableiterable.com · Jun 2021

Frequently asked questions

What does Iterable do?: Iterable provides customer communication and engagement software that enables brands to create targeted messaging experiences across email, SMS, push, and other channels. The platform serves marketing teams at enterprise and mid-market companies seeking to build data-driven customer relationships.
Who founded Iterable?: Iterable was founded by Andrew Boni, Justin Zhu in 2013.
Who are Iterable's investors?: Iterable's investors include 3Spoke Capital, 500 Global, 645 Ventures, AngelPad, Artisanal Ventures, Brighter Capital, CRV (Charles River Ventures), Delta-v Capital and 8 more.
How much funding has Iterable raised?: Iterable has disclosed $30.6M raised across 2 of its 3 known rounds.
Where is Iterable headquartered?: Iterable is headquartered in San Francisco, US.