Iterable
San Francisco, US · Founded 2013 · Delaware corporation · 876 employees on LinkedIn · 13 known investors
Iterable provides customer communication and engagement software that enables brands to create targeted messaging experiences across email, SMS, push, and other channels. The platform serves marketing teams at enterprise and mid-market companies seeking to build data-driven customer relationships.
Founders & leadership
Iterable was founded in 2013 by Andrew Boni and Justin Zhu.
AB
Andrew BoniinCo-founder, CEO (2021-2025)He has prior experience in business development, M&A, venture capital, and marketing at Fortune 50 companies and startups.
JZ
Justin Zhu
HZ
Haoran ZhuNamed on SEC filing
Board
SM
Sabri Murat BicerBoard director
Investors · 13
500 GlobalSan Francisco · $150K
645 VenturesNew York · $1M – $5Mvia Aaron Holiday · led
AngelPadSan Francisco · $120K
Artisanal VenturesTiburon
Brighter CapitalCupertino · $25K – $100Kvia Yun-Fang Juan · inferred
CRV (Charles River Ventures)Bay Area · $250K – $5M
Glynn Capital ManagementMenlo Park
Harmony PartnersNew York
Index VenturesSan Francisco · $540K – $10.8Mvia Shardul Shah · board
Merus CapitalMenlo Park · $200K – $2.5M
Silver Lake PartnersMenlo Park
TSVCSilicon Valley · $1M
Blue Cloud VenturesreportedNew York · $5M – $30M
Reported raises · per SEC filings
Form D private placements$30.6M disclosed across 2 rounds · 2015–2016
▶$22.5MraisedNov 2016 · 5 investors · Other TechnologyRule 506(b)
▶$22.5MraisedNov 2016 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Haoran ZhuExecutive Officer, Director
- Andrew BoniExecutive Officer, Director
- Shardul ShahDirector
- Sabri Murat BicerDirector
- Offering amount
- $22.6M
- Amount sold
- $22.5M
- First sale
- Oct 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$8.2MraisedDec 2015 · 14 investors · Other TechnologyRule 506(b)
▶$8.2MraisedDec 2015 · 14 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Haoran ZhuExecutive Officer, Director
- Sabri Murat BicerDirector
- Andrew BoniExecutive Officer, Director
- Offering amount
- $8.5M
- Amount sold
- $8.2M
- First sale
- Dec 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlap
Twilio319 shared keywordsTwilio provides a cloud-based communications platform that enables businesses to integrate voice, messaging, and video into applications using APIs. The platform combines communication channels, contextual data, and AI orchestration for enterprises and developers building customer experiences.
Klaviyo, Inc.275 shared keywordsKlaviyo is an AI-powered CRM platform for B2C brands that integrates customer data, marketing automation, customer service, and analytics in a unified solution. The platform helps brands of all sizes understand and engage with customers to drive revenue and build lasting relationships.
Omnisend256 shared keywordsOmnisend is a marketing automation platform that provides email, SMS, and push notification campaigns for ecommerce brands. It offers features including AI-powered copy generation, workflow automation, audience segmentation, and integrations with other marketing tools.
Airship224 shared keywordsAirship provides a customer engagement platform with experimentation tools such as A/B/n testing, holdouts, feature flags, and real-time optimization to help brands test and improve app and messaging experiences. It serves marketing and ecommerce teams looking to increase conversions and reduce app uninstalls through data-driven testing.
Braze, Inc.206 shared keywordsBraze is a customer engagement platform that helps brands connect with customers across multiple channels. The platform serves global brands and enterprise customers seeking to deliver personalized customer experiences.
Zendesk205 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
ActiveCampaign204 shared keywordsActiveCampaign is a marketing automation platform whose Active Intelligence AI layer builds campaigns from prompts, suggests audience segments, predicts send times, and generates on-brand content across email, SMS, and WhatsApp. It serves marketers and businesses looking to automate and optimize multi-channel marketing journeys.
CleverTap201 shared keywordsCleverTap is a customer engagement and retention platform used by businesses to analyze user behavior and run marketing campaigns across channels. It operates in the marketing technology and SaaS space.
OneSignal189 shared keywordsOneSignal provides customer engagement and messaging infrastructure that enables businesses to send personalized, omnichannel communications to their customers at scale. The platform serves mobile app developers and businesses of all sizes across industries.
MoEngage189 shared keywordsMoEngage is a customer engagement platform that helps brands deliver personalized experiences across industries including financial services, food & beverage, media & entertainment, travel & hospitality, and retail/e-commerce. It provides tools for customer engagement and marketing, including an integration for Shopify.
Companies competing with Iterable for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Iterable do?
- Iterable provides customer communication and engagement software that enables brands to create targeted messaging experiences across email, SMS, push, and other channels. The platform serves marketing teams at enterprise and mid-market companies seeking to build data-driven customer relationships.
- Who founded Iterable?
- Iterable was founded by Andrew Boni, Justin Zhu in 2013.
- Who are Iterable's investors?
- Iterable's investors include 500 Global, 645 Ventures, AngelPad, Artisanal Ventures, Brighter Capital, CRV (Charles River Ventures), Glynn Capital Management, Harmony Partners and 5 more.
- How much funding has Iterable raised?
- Iterable has disclosed $30.6M raised across 2 rounds.
- Where is Iterable headquartered?
- Iterable is headquartered in San Francisco, US.