SegmentStream

Investors · 4

R1

R136 VenturesWoodside · $2M – $20M

TE

TechstarsBoulder · $220K

FO

Fort Ross VenturesreportedHerzliya

$2.7M disclosed across 1 round · 2022

• $2.7Mseed funding roundFeb 2022 · 4 sources

  Fort Ross Ventures (lead), OKS Group (lead)

  Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

IM

Improvado181 shared keywordsImprovado offers a marketing data platform with partnership programs for technology and solution providers, connecting marketing data sources to BI tools, data warehouses, and visualization platforms. It serves marketers and analytics teams building modern data architecture, working with technology partners and consulting/implementation firms.

FU

Funnel161 shared keywordsFunnel is an AI-native marketing data platform that aggregates, models, and governs marketing data from 600+ sources into a single layer, then adds measurement and reporting on top. It serves marketing and data teams with tools for data collection, marketing measurement (MMM, MTA, incrementality testing), and reporting to BI and visualization tools.

HO

HockeyStack114 shared keywordsHockeyStack provides multi-touch attribution and marketing analytics software that tracks buyer journeys across online and offline channels, serving B2B marketing and sales teams. The platform enables revenue teams to measure campaign effectiveness, forecast pipeline growth, and optimize go-to-market strategy through unified data integration and AI-powered scoring.

MA

Marketing Evolution111 shared keywordsMarketing Evolution provides a marketing intelligence platform, called the Substrate, that uses econometric methods to measure marketing performance, incrementality, and person-level insights without cookies or identity graphs. It serves marketing teams seeking to plan, measure, and optimize their marketing investments.

AM

Amplitude110 shared keywordsAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.

AP

AppsFlyer106 shared keywordsAppsFlyer's Measurement Suite provides marketing attribution, incrementality, revenue, and optimization measurement across mobile, web, CTV, and PC & console channels. It serves marketers who need unified cross-platform visibility into campaign performance and return on ad spend.

KE

Keen Decision Systems105 shared keywordsKeen is a SaaS platform that helps marketing leaders at Fortune 500 and other companies use data and decision-science algorithms to guide marketing spend decisions and measure their impact on revenue, profitability, and long-term brand value. It serves brand and marketing executives in the marketing technology and analytics category.

RO

Rockerbox102 shared keywordsRockerbox is a marketing measurement and data platform that consolidates spend, performance, and first-party user data across channels to provide unified marketing analysis through multi-touch attribution, marketing mix modeling, and incrementality testing. It serves marketing teams and brands seeking data-driven decision-making for budget allocation and campaign optimization.

PR

Prescient95 shared keywordsPrescient provides a standardized marketing measurement platform for holding companies managing multiple brands, using tailored marketing mix models that enable portfolio-level comparison and budget optimization across brands.

ME

Measured92 shared keywordsMeasured provides media mix modeling that combines incrementality testing and real-world ad data to deliver weekly causal insights for marketing budget optimization. The platform serves marketers and CMOs who need accurate measurement of media spending effectiveness across channels in a privacy-first environment.

Companies competing with SegmentStream for the same Google search keywords, organic and paid, via search-intersection analysis.

Registered name

SEGMENTSTREAM LTD

Company number

11472676

Status

Active

Company type

Private limited company

Incorporated

19 Jul 2018

Registered office

66 Paul Street, London, EC2A 4NA

Nature of business (SIC)

62090 — Other information technology service activities

Accounts

last made up to 31 Jul 2025 · next due 30 Apr 2027

Confirmation statement

last made up to 18 Jul 2025 · next due 1 Aug 2026

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.