Factors
Stamford, US · Founded 2020 · 109 employees on LinkedIn · 5 known investors
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Factors.ai is an account-based marketing (ABM) platform that consolidates intent and engagement data and uses AI agents to identify buying accounts, score them by real engagement signals, launch ad campaigns, and attribute revenue. It serves B2B sales and marketing teams, integrating with CRMs and ad channels like LinkedIn and Meta.
Founders & leadership
Factors was founded in 2020 by Aravind Murthy, Praveen Das, and Srikrishna Swaminathan.


Investors · 5
How we know: Elevation Capital's portfolio page · economictimes.indiatimes.com · Not right? Tell us
How we know: funding news · yourstory.com · the VCSheet dataset · Not right? Tell us
Also in the syndicate · 2
Funding
SEC filings, press & company announcements$3.6M disclosed across 1 of 3 rounds · 2021–2023
- $3.6Mpre-Series AJul 2023 · 2 sources
Stellaris Venture Partners (lead), Elevation Capital, Emergent Ventures
Source ↗ - Undisclosed amountSeedAug 2021
Elevation Partners (lead), Emergent Ventures (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Factors do?
- Factors.ai is an account-based marketing (ABM) platform that consolidates intent and engagement data and uses AI agents to identify buying accounts, score them by real engagement signals, launch ad campaigns, and attribute revenue. It serves B2B sales and marketing teams, integrating with CRMs and ad channels like LinkedIn and Meta.
- Who founded Factors?
- Factors was founded by Aravind Murthy, Praveen Das, Srikrishna Swaminathan in 2020.
- Who are Factors's investors?
- Factors's investors include Elevation Capital, EMERGENT VENTURES, Stellaris Venture Advisors 2 Llp.
- How much funding has Factors raised?
- Factors has disclosed $3.6M raised across 1 of its 3 known rounds.
- Where is Factors headquartered?
- Factors is headquartered in Stamford, US.





