/Companies

Factors

Stamford, US · Founded 2020 · 109 employees on LinkedIn · 5 known investors

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Factors.ai is an account-based marketing (ABM) platform that consolidates intent and engagement data and uses AI agents to identify buying accounts, score them by real engagement signals, launch ad campaigns, and attribute revenue. It serves B2B sales and marketing teams, integrating with CRMs and ad channels like LinkedIn and Meta.

Founders & leadership

Factors was founded in 2020 by Aravind Murthy, Praveen Das, and Srikrishna Swaminathan.

AMAravind Murthy
Aravind MurthyFounder
PDPraveen Das
Praveen DasCMO & Co-FounderFounder of Factors.ai, an account-based marketing platform that consolidates intent and engagement data to help B2B teams identify and score buying accounts.
SSSrikrishna Swaminathan
Srikrishna SwaminathanCo-Founder and CEOSrikrishna Swaminathan is the founder of Factors.ai, an account-based marketing platform that consolidates intent and engagement data to identify and score B2B buying accounts, automate campaign workflows, and measure marketing attribution.

Investors · 5

Also in the syndicate · 2

Elevation PartnersleadStellaris Venture Partnerslead

Funding

SEC filings, press & company announcements

$3.6M disclosed across 1 of 3 rounds · 2021–2023

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Frequently asked questions

What does Factors do?
Factors.ai is an account-based marketing (ABM) platform that consolidates intent and engagement data and uses AI agents to identify buying accounts, score them by real engagement signals, launch ad campaigns, and attribute revenue. It serves B2B sales and marketing teams, integrating with CRMs and ad channels like LinkedIn and Meta.
Who founded Factors?
Factors was founded by Aravind Murthy, Praveen Das, Srikrishna Swaminathan in 2020.
Who are Factors's investors?
Factors's investors include Elevation Capital, EMERGENT VENTURES, Stellaris Venture Advisors 2 Llp.
How much funding has Factors raised?
Factors has disclosed $3.6M raised across 1 of its 3 known rounds.
Where is Factors headquartered?
Factors is headquartered in Stamford, US.