Beyond22
Venture capitalTel Aviv · Pre-Seed–Series A · 2 people tracked
Investment thesis
Beyond22 believes consumer is an underexplored opportunity in Israeli venture capital. The firm invests in early-stage consumer founders based on founder instincts and category dynamics rather than waiting for proven metrics. With operational expertise in brand building, go-to-market strategy, and global expansion, the firm provides hands-on support to help founders scale consumer brands across retail, DTC, and international markets.
Source: firm website, verified Aug 7, 2026.
Team · 2 people
from the firm's website & public directories
What they invest in
from 7 of 8 portfolio companiesConsumer ×5Direct to Consumer ×3E-commerce ×3AI & Machine Learning ×2Wellness & Fitness ×2Digital Health ×1Fintech ×1Hardware ×1
HQs:United Kingdom×1Israel×1
Investments · 8 tracked
founders shown can be your intro pathBetteroo offers a personalized baby sleep support program that adapts to a child's development and the parent's own capacity, delivered through a quiz-based plan and ongoing expert guidance.
ConsumerDigital HealthWellness & Fitness
Coravana is a jewelry brand that designs and hand-finishes necklaces, earrings, bracelets, and charms, including matching sets.
ConsumerDirect to ConsumerE-commerce
Evelyne
Fans Legacy is a consumer brand selling football/sports fan merchandise aimed at families and children ("Little Supporters"), themed around shared club support across households.
ConsumerDirect to ConsumerE-commerce
The page is an article providing a party planning checklist organized as a countdown from eight weeks out to the morning after, covering budget, guest list, invitations, food, and a day-of timeline.
ConsumerMedia & Entertainment
Kimba makes a biometric sleep device that uses built-in sensors (and optional integration with wearables like Oura, WHOOP, Apple Watch, and Garmin) to deliver personalized, AI-driven natural scent therapy timed to the sleep cycle.
AI & Machine LearningHardwareWellness & FitnessTel Aviv, IL
Ben Fuxbruner(Founder)inGabi Beck(Founder)in
Co-investorsAble Partnersfresh.fundPALETTE VENTURESSelva VenturesSupermoon CapitalTechstars+2 more
Living in Sunshine designs and manufactures premium surf and outdoor gear made from eco-conscious materials like bamboo and cork, handling everything in-house from invention to production.
ConsumerDirect to ConsumerE-commerce
Co-investorsMensch Capital Partners
Owlue uses AI to analyze a property's tax assessment against comparable sales and prepares and files property tax appeals on behalf of homeowners.
AI & Machine LearningFintechPropTech
Co-investorsFusion VCRainfall Ventures
Portfolio news
latest coverage across their companies
Kimba · thefashionlaw.com · Aug 11, 2026
Frequently asked questions
- How many investments has Beyond22 made?
- Beyond22 has 8 tracked investments.
- What stage does Beyond22 invest at?
- Beyond22 invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Beyond22 focus on?
- Beyond22 focuses on Consumer, Direct to Consumer, Wellness & Fitness.
- Where is Beyond22 located?
- Beyond22 is headquartered in Tel Aviv, IL.
- Who does Beyond22 co-invest with?
- Beyond22 most often shares deals with Fusion VC, Mensch Capital Partners, PALETTE VENTURES, among 8 tracked co-investors.
Images
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