Fundraising Fox
Beyond22
Venture capitalTel Aviv · Pre-Seed–Seed · 2 people tracked
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Investment thesis
Beyond22 believes consumer is an underexplored opportunity in Israeli venture capital. The firm invests in early-stage consumer founders based on founder instincts and category dynamics rather than waiting for proven metrics. With operational expertise in brand building, go-to-market strategy, and global expansion, the firm provides hands-on support to help founders scale consumer brands across retail, DTC, and international markets.
Source: firm website, verified Sep 20, 2026.
Team · 2 people
from the firm's website & public directoriesWhat they invest in
from 8 of 11 portfolio companiesConsumer ×6Direct to Consumer ×4AI & Machine Learning ×3E-commerce ×3Wellness & Fitness ×2Digital Health ×1Fintech ×1FoodTech ×1
HQs:Israel×2United Kingdom×1
Investments · 11 tracked
founders shown can be your intro path
Betteroo is a personalized sleep coaching application designed for new and exhausted parents, offering adaptive guidance based on developmental science and clinical expertise to help families establish realistic sleep routines.
ConsumerDigital HealthHealthtechWellness & Fitness
Rachel Rothman(Co-Founder & Chief Parenting Officer)in
Coravana is a jewelry brand that designs and hand-finishes necklaces, earrings, bracelets, and charms, including matching sets.
ConsumerDirect to ConsumerE-commerce
Evelyne
Fans Legacy is a consumer brand selling football/sports fan merchandise aimed at families and children ("Little Supporters"), themed around shared club support across households.
ConsumerDirect to ConsumerE-commerce
Co-investorsGoodwater CapitalWhiteboard Capital
Gleeday helps coordinate event planning tasks by consolidating invitations, RSVPs, logistics, and vendor management into a single tool, addressing the fragmentation of party and event planning across multiple applications.
AI & Machine LearningConsumerMedia & EntertainmentSaaS
Tomer
Kimba makes a biometric sleep device that uses built-in sensors (and optional integration with wearables like Oura, WHOOP, Apple Watch, and Garmin) to deliver personalized, AI-driven natural scent therapy timed to the sleep cycle.
AI & Machine LearningHardwareWellness & FitnessTel Aviv, IL
Ben Fuxbruner(Founder)inGabi Beck(Founder)in
Co-investorsAble PartnersBarrel Venturesfresh.fundPALETTE VENTURESSelva VenturesSupermoon Capital+2 more
A retailer of outdoor gear offering pre-order products at discounted prices with a focus on early access and local delivery options.
ConsumerDirect to ConsumerE-commerceRetail Tech
LiorAmit
Co-investorsMensch Capital Partners
Owlue uses AI to analyze a property's tax assessment against comparable sales and prepares and files property tax appeals on behalf of homeowners.
AI & Machine LearningFintechPropTech
Real Cereal makes organic breakfast cereals formulated without added sugar and marketed as gluten-free and non-GMO.
ConsumerDirect to ConsumerFoodTech
Co-investorsFusion VCRainfall Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Fans LegacyLISSThe Real Cereal Co.
Frequently asked questions
- How many investments has Beyond22 made?
- Beyond22 has 11 tracked investments.
- What stage does Beyond22 invest at?
- Beyond22 invests at the Pre-Seed, Seed stages.
- What sectors does Beyond22 focus on?
- Beyond22 focuses on Consumer, Direct to Consumer, Wellness & Fitness.
- Where is Beyond22 located?
- Beyond22 is headquartered in Tel Aviv, IL.
- Who does Beyond22 co-invest with?
- Beyond22 most often shares deals with Barrel Ventures, Fusion VC, Rainfall Ventures, among 10 tracked co-investors.
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