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SmartyPants

Venice, US · Founded 2010 · Delaware corporation · 59 employees on LinkedIn · 3 known investors

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SmartyPants makes vitamins and nutritional supplements formulated for kids and adults, including gummy multivitamins, sold direct-to-consumer and through retailers like Amazon. The company offers an auto-delivery subscription program and focuses on science-backed, good-tasting formulas.

ConsumerDirect to ConsumerHealthtechWellness & Fitness

Founders & leadership

SmartyPants was founded in 2010 by Courtney Nichols Gould and Gordon Gould.

CNCourtney Nichols Gould
Courtney Nichols GouldCo-founder
GG
Gordon GouldCo-founder

Board

TO
Timm OberwellandBoard director
CF
Charles F Baird, Jr.Board directorExecutive Officer at North Castle Partners
AMAlison Minter
Alison MinterBoard directorIndustry Advisor at North Castle Partners

Investors · 3

Breakwater Investment Managementlisted by Breakwater Investment ManagementLos Angeles · $20M

How we know: Breakwater Investment Management's portfolio page · Not right? Tell us

North Castle Partnerslisted by North Castle PartnersNew York

How we know: North Castle Partners's portfolio page · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$19.3M disclosed across 2 rounds · 2015–2017

▶$6.7MraisedFeb 2017 · 16 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • Alison MinterDirector
  • Sami El-SadenDirector
  • Courtney Nichols GouldExecutive Officer, Director
  • Charles F Baird, Jr.Director
  • Gordon GouldExecutive Officer, Director
  • Timm OberwellandDirector
Offering amount
$6.7M
Amount sold
$6.7M
Minimum investment
$1.9K
First sale
Feb 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12.6MraisedJul 2015 · 11 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • Courtney Nichols GouldExecutive Officer, Director
  • Timm OberwellandDirector
  • Charles F Baird, Jr.Director
  • Gordon GouldExecutive Officer, Director
  • Alison MinterDirector
Offering amount
$12.6M
Amount sold
$12.6M
Minimum investment
$8K
First sale
Jul 2015
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 3

WalgreensWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
InstacartInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
OLLYOlly is a wellness and nutrition brand that develops and sells vitamins, probiotics, supplements, and personal care products targeting consumers focused on health outcomes including digestive health, stress management, sleep, and women's health.

Companies working in the same space as SmartyPants.

Frequently asked questions

What does SmartyPants do?
SmartyPants makes vitamins and nutritional supplements formulated for kids and adults, including gummy multivitamins, sold direct-to-consumer and through retailers like Amazon. The company offers an auto-delivery subscription program and focuses on science-backed, good-tasting formulas.
Who founded SmartyPants?
SmartyPants was founded by Courtney Nichols Gould, Gordon Gould in 2010.
Who are SmartyPants's investors?
SmartyPants's investors include Balance Point Capital Partners, Breakwater Investment Management, North Castle Partners.
How much funding has SmartyPants raised?
SmartyPants has disclosed $19.3M raised across 2 rounds.
Where is SmartyPants headquartered?
SmartyPants is headquartered in Venice, US.