SmartyPants
Venice, US · Founded 2010 · Delaware corporation · 1 known investors
SmartyPants makes vitamins and nutritional supplements formulated for kids and adults, including gummy multivitamins, sold direct-to-consumer and through retailers like Amazon. The company offers an auto-delivery subscription program and focuses on science-backed, good-tasting formulas.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Founders & leadership
SmartyPants was founded in 2010 by Courtney Nichols Gould and Gordon Gould.
CN
Courtney Nichols GouldCo-founder
GG
Gordon GouldCo-founder
Board
TO
Timm OberwellandBoard director
CF
Charles F Baird, Jr.Board director
AM
Alison MinterBoard director
Investors · 1
Reported raises · per SEC filings
Form D private placements$19.3M disclosed across 2 rounds · 2015–2017
▶$6.7MraisedFeb 2017 · 16 investors · Other Health CareRule 506(b)
▶$6.7MraisedFeb 2017 · 16 investors · Other Health Care
Rule 506(b)Officers, directors & promoters on the filing
- Alison MinterDirector
- Sami El-SadenDirector
- Courtney Nichols GouldExecutive Officer, Director
- Charles F Baird, Jr.Director
- Gordon GouldExecutive Officer, Director
- Timm OberwellandDirector
- Offering amount
- $6.7M
- Amount sold
- $6.7M
- Minimum investment
- $1.9K
- First sale
- Feb 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12.6MraisedJul 2015 · 11 investors · Other Health CareRule 506(b)
▶$12.6MraisedJul 2015 · 11 investors · Other Health Care
Rule 506(b)Officers, directors & promoters on the filing
- Courtney Nichols GouldExecutive Officer, Director
- Timm OberwellandDirector
- Charles F Baird, Jr.Director
- Gordon GouldExecutive Officer, Director
- Alison MinterDirector
- Offering amount
- $12.6M
- Amount sold
- $12.6M
- Minimum investment
- $8K
- First sale
- Jul 2015
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlapWalgreens524 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Instacart335 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
OLLY259 shared keywordsOlly is a wellness and nutrition brand that develops and sells vitamins, probiotics, supplements, and personal care products targeting consumers focused on health outcomes including digestive health, stress management, sleep, and women's health.
Companies competing with SmartyPants for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does SmartyPants do?
- SmartyPants makes vitamins and nutritional supplements formulated for kids and adults, including gummy multivitamins, sold direct-to-consumer and through retailers like Amazon. The company offers an auto-delivery subscription program and focuses on science-backed, good-tasting formulas.
- Who founded SmartyPants?
- SmartyPants was founded by Courtney Nichols Gould, Gordon Gould in 2010.
- Who are SmartyPants's investors?
- SmartyPants's investors include Breakwater Investment Management.
- How much funding has SmartyPants raised?
- SmartyPants has disclosed $19.3M raised across 2 rounds.
- Where is SmartyPants headquartered?
- SmartyPants is headquartered in Venice, US.