Princeton
Private equityPrinceton · Growth · 24 people tracked
Also known as Princeton Capital Management Llc
Investment thesis
Princeton Equity Group focuses on investing in and partnering with leading franchisors and multi-unit or multi-location concepts. The firm is highly selective, backing only a few companies each year and emphasizing investment in people as much as financial performance. Its collaborations are hands-on and built on trust and shared values, aiming to help leaders scale their businesses in a purposeful, disciplined, and enduring way. The portfolio spans consumer-facing brands such as boutique fitness and essential services, favoring durable brands woven into everyday life.
Source: firm website, verified Aug 6, 2026.
Team · 24 people
from the firm's websiteInvestments · 29 tracked
founders shown can be your intro pathRapidly growing high-value, low-price (HVLP) fitness concept
Boutique fitness brand known for 'The Best Workout in the World'
International Franchise Professionals Group; sold to CNL Strategic Capital
Parent of Restoration 1 and bluefrog Plumbing + Drain
Fund performance · per public LP disclosures · 2
as of Sep 2024| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Princeton Capital Corp. (fka CapitalLPs: New York City Fire Department Pension Fund | 2007 | — | — | 7.70x | — |
| Princeton Capital Corp. (fka Capital Point)LPs: New York City Fire Department Pension Fund | 2007 | — | -1.9% | 0.89x | 0.72x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- What stage does Princeton invest at?
- Princeton invests at the Growth stage.
- What sectors does Princeton focus on?
- Princeton focuses on Consumer, Sports Tech, Wellness & Fitness.
- Where is Princeton located?
- Princeton is headquartered in Princeton, US.
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