Eepurl
17 known investors
Mailchimp is an email and SMS marketing platform that helps businesses of all sizes automate customer communications and drive revenue through AI-powered analytics and campaign tools. It serves ecommerce retailers, small businesses, nonprofits, and content creators seeking to engage audiences and increase sales.
Also known as EEPURL · eepurl.com
Investors · 17
Company profile
researched Aug 2026Eepurl.com is a domain operated in connection with Mailchimp, an email and SMS marketing platform. The domain functions primarily as a URL shortener used to shorten and track links placed inside Mailchimp email marketing campaigns, allowing collection of engagement and click-through analytics; it is also commonly used for hosted newsletter signup links referenced by third-party publishers and podcasts [2][5][6].
Visitors to eepurl.com are presented with the Mailchimp marketing platform, which offers email and SMS campaign tools, marketing analytics, automations, and generative AI features, sold across Free, Essentials, Standard and Premium subscription tiers priced by contact count and monthly email volume. Higher tiers add custom-coded and pre-built email templates, multivariate and A/B testing, predictive segmentation, enhanced automation flows, dedicated onboarding, and phone and priority support. The platform advertises integration with more than 300 applications, including QuickBooks Online, Salesforce, Stripe, Shopify, Squarespace, WooCommerce, Wix, WordPress, Square, Canva, Zapier, Calendly, LinkedIn and Meta Lead Ads [0].
Domain registration records list The Rocket Science Group LLC (Georgia, United States) as a historical registrant organization and Intuit Inc. as the current registrant organization, with MarkMonitor as registrar and Akamai providing DNS and hosting [1][3][4].
Business model
Subscription software: tiered monthly plans (Free, Essentials, Standard, Premium) priced according to number of contacts and monthly email sending limits, with overage charges when contact or send limits are exceeded and SMS sold as a paid add-on in select countries [0].
Recurring monthly subscription fees scaled by contact list size and email volume, plus overage fees and add-on purchases such as SMS credits, which are bought monthly and do not roll over [0].
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Positioned as a widely used email marketing platform; the site cites a 4.5-star rating based on more than 33,000 reviews and refers to millions of users, and eepurl.com is described as an established, high-traffic link-shortening domain [0][2][5].
Combines campaign creation, automation, analytics and AI-assisted content in a single platform with a large integration catalog, and provides built-in shortened tracking links via eepurl.com so campaign clicks can be measured without a separate shortening tool [0][2][5].
Technology
Email and SMS campaign delivery with marketing analytics on audience growth and conversion funnels, marketing automations, generative AI features (including Intuit Intelligence in beta on paid plans), predictive segmentation, multivariate and A/B testing, popup and signup forms, and customizable email templates. The eepurl.com domain provides link shortening and click tracking for campaign links, and is served through Akamai infrastructure [0][2][4].
Go-to-market
Self-service online signup with promotional pricing (50% off for 12 months), free tier entry, published plan tiers and demo requests, a sales phone line for custom and annual plans, customer case studies, and an integration ecosystem spanning 300+ applications [0].
Businesses across professional services, retail and e-commerce, community organizations and non-profits, content and digital product creators, and hospitality, dining and events; users range from individuals and small businesses to large contact lists handled under custom plans [0][5].
Geography
Sold internationally with pricing displayed in AUD, BRL, CAD, CHF, DKK, EUR, GBP, HKD, INR, JPY, MXN, NZD, SEK, SGD, USD and ZAR; localized Mailchimp sites include Portuguese (Brazil) and German versions. SMS availability is limited to select countries. Registration records place the historical registrant organization in Georgia, United States [0][3][4].
Risks & controversies
As a URL shortener, the domain carries the general risk that shortened links can be abused by malicious actors, though scans of eepurl.com have returned safe results and it is not listed by blacklist engines [2][3]. Feature availability varies by plan, AI features are available only in English and can produce errors requiring user review, and SMS requires application and approval before purchase [0].
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsWHOIS records for eepurl.com were last updated on 15 October 2024, listing Intuit Inc. as registrant organization.
The eepurl.com domain was created on 22 December 2008; registrar records list MarkMonitor Inc. and an expiration date of 22 December 2031.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Eepurleepurl.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Eepurl do?
- Eepurl.com is Mailchimp's short-link and click-tracking domain, fronting Mailchimp's email and SMS marketing platform.
- Who are Eepurl's investors?
- Eepurl's investors include 24 Haymarket, ALSA Ventures, Decisive Point, Fifth Wall, Fitz Gate Ventures, Forma Prime, Hello Tomorrow, Mapleblock Capital and 9 more.