Prismatic
Sioux Falls, US · Founded 2019 · 2 known investors
Prismatic is an embedded integration platform (iPaaS) for B2B SaaS companies, letting their developers build integrations in TypeScript while end users assemble multi-step workflows and expose integrations as agent-ready tools via an MCP flow server. It combines a low-code builder, open-source connectors, an embedded marketplace, and monitoring so software vendors can deliver and scale customer-facing integrations.
Developer ToolsEnterprise SoftwareSaaS
Founders & leadership
Prismatic was founded in 2019 by Michael Zuercher.
MZ
Michael ZuercherFounder
Board
MP
AG
RE
Investors · 2
Reported raises · per SEC filings
Form D private placements$30.7M disclosed across 3 rounds · 2023–2025
▶$5MraisedJan 2026 · 5 investors · Other TechnologyRule 506(b)
▶$5MraisedJan 2026 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Austin GideonDirector
- Michael D. ZuercherExecutive Officer, Director, Promoter
- Reed EdwardsDirector
- Tony EalesDirector
- Neal RiuttaExecutive Officer
- Offering amount
- $10M
- Amount sold
- $5M
- First sale
- Dec 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$16.8MraisedJan 2024 · 8 investors · Other TechnologyRule 506(b)
▶$16.8MraisedJan 2024 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Elizabeth HarwoodPromoter
- Matt PaulsonDirector
- Austin GideonDirector
- Reed EdwardsDirector
- Justin HipplePromoter
- Michael ZuercherExecutive Officer, Director, Promoter
- Offering amount
- $16.8M
- Amount sold
- $16.8M
- First sale
- Jan 2024
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$8.9MraisedJan 2023 · 8 investors · Other TechnologyRule 506(b)
▶$8.9MraisedJan 2023 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Matt PaulsonDirector
- Michael ZuercherExecutive Officer, Director, Promoter
- Justin HippleDirector
- Elizabeth HarwoodDirector
- Offering amount
- $8.9M
- Amount sold
- $8.9M
- First sale
- Jan 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlap
Postman209 shared keywordsPostman is an API platform that helps developers build, test, and manage APIs throughout their lifecycle. It serves organizations across industries, including 98% of the Fortune 500, and provides tooling for API development, quality assurance, and organizational governance.
Zapier162 shared keywordsZapier provides a platform for connecting AI models and agents to workflows and business applications, enabling teams to automate tasks across over 9,000 apps without coding. The platform serves enterprises, operations teams, and businesses of all sizes looking to deploy AI-driven automation for lead capture, customer support, employee onboarding, and other business processes.
MuleSoft140 shared keywords
Workato138 shared keywordsWorkato provides an integration and automation platform that connects enterprise applications and data systems across cloud and on-premise environments.
Boomi126 shared keywordsBoomi provides a cloud-based integration and automation platform used by enterprises for connecting applications, data, and workflows as part of digital transformation efforts. The company serves large organizations across industries.
Integrate119 shared keywordsIntegrate.io provides a data integration platform with tools for building ETL/ELT pipelines, letting teams prepare and load data such as Salesforce data without relying on IT. It serves data and business teams looking to automate data integration workflows.
Companies competing with Prismatic for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Prismatic do?
- Prismatic is an embedded integration platform (iPaaS) for B2B SaaS companies, letting their developers build integrations in TypeScript while end users assemble multi-step workflows and expose integrations as agent-ready tools via an MCP flow server. It combines a low-code builder, open-source connectors, an embedded marketplace, and monitoring so software vendors can deliver and scale customer-facing integrations.
- Who founded Prismatic?
- Prismatic was founded by Michael Zuercher in 2019.
- Who are Prismatic's investors?
- Prismatic's investors include Five Elms Capital, Homegrown Capital.
- How much funding has Prismatic raised?
- Prismatic has disclosed $30.7M raised across 3 rounds.
- Where is Prismatic headquartered?
- Prismatic is headquartered in Sioux Falls, US.