Ethos Fund
Venture capitalPre-Seed–Seed · 3 people tracked
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Investment thesis
Ethos Fund invests at the earliest stages — often writing the first check — in pre-seed, globally ambitious startups based in Vietnam and the United States. The firm centers its approach on 'third culture' founders: leaders with the mindset to adapt, grow, and succeed while remaining authentic across multiple worlds. Ethos emphasizes long-term partnership, treating startups as a marathon rather than a sprint, and prioritizes founder character, curiosity, community, and bold mission-driven vision. It seeks founders aiming to improve the future of humanity and provides sustained support beyond initial funding.
Source: firm website, verified Oct 2, 2026.
Team · 3 people
from public directoriesWhat they invest in
from 6 of 7 portfolio companiesAI & Machine Learning ×3Consumer ×3AdTech ×1Biotech ×1Creator Economy ×1Digital Health ×1Direct to Consumer ×1E-commerce ×1
HQs:United States×3South Korea×1
Investments · 7 tracked
founders shown can be your intro pathBeaubble develops creator-led consumer products, partnering with content creators to design and launch cruelty-free, clean, and vegan goods.
ConsumerCreator EconomyDirect to ConsumerE-commerce
Jorge López(Founder)inHeeKyeong Seo(Founder)inJordan Lim
Co-investors500 GlobalBling CapitalThe Ventures CoTheVentures
Mirrorscape is a 3D augmented reality visualization platform that enables tabletop game players to build and play using digital twins of miniatures, terrain, and dice on mobile devices and AR glasses.
AI & Machine LearningConsumerGaming
Donald Bland(Founder)in
Co-investorsTenOneTen Ventures
Needle is an AI-powered marketing solution designed to help smaller brands compete with larger enterprises by providing agency-quality services at accessible pricing.
AdTechAI & Machine LearningMarketing TechSaaSLos Angeles, US
Jeannie (Ngoc) Nguyen(Founder)in
Co-investorsAlpha Startups Pre-AcceleratorEQ2 VenturesITERATIVERembrandt Venture PartnersShasta Ventures
Plots is an event discovery platform that helps people find in-person experiences and meet others in real life, while giving event organizers a way to reach the right audience.
ConsumerMarketplacesSocial
Co-investorsNZVC
Uncommon Therapeutics uses advanced technologies to develop drugs targeting rare genetic diseases, starting with Rett Syndrome, a neurodevelopmental disorder affecting approximately 1 in 10,000 girls.
BiotechHealthtechLongevityMedical DevicesSan Francisco, US
Noah Auerhahn(Founder)inRyan Lim(Founder)in
Co-investorsHustle FundMoonfire VenturesPioneerRoar VenturesTranspose Platform ManagementY Combinator+8 more
Uplift Labs offers an AI-powered computer vision platform that uses an iPhone for 3D motion capture and biomechanical movement analysis, replacing expensive motion-capture labs.
AI & Machine LearningDigital HealthSports TechMountain View, US
Sukemasa Kabayama(Co-Founder and CEO)inJonathan Wills(Co-Founder and CTO)inRahul Rajan(Co-Founder and Chief AI Officer)in
Co-investorsStadia Ventures
Portfolio news
latest coverage across their companiesuplift labs · intelligence360.news · Nov 3, 2025
Frequently asked questions
- How many investments has Ethos Fund made?
- Ethos Fund has 7 tracked investments.
- What stage does Ethos Fund invest at?
- Ethos Fund invests at the Pre-Seed, Seed stages.
- What sectors does Ethos Fund focus on?
- Ethos Fund focuses on Developer Tools, EdTech, Fintech, Healthtech, Logistics & Supply Chain, SaaS, Sector Agnostic.
- Who does Ethos Fund co-invest with?
- Ethos Fund most often shares deals with Bling Capital, EQ2 Ventures, ITERATIVE, among 9 tracked co-investors.
Media · Podcasts & interviews
featuring the team8 Time Founder Ethos Fund VC David Yi w/ Startup Advice
Seattle Organic SEO · David Yi
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