/Companies

Beaubble Korea

500 Global '25

5 known investors

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Beaubble develops creator-led consumer products, partnering with content creators to design and launch cruelty-free, clean, and vegan goods. It uses tools to gather audience input so products reflect what the creator's community wants.

Also known as Beaubble

Founders & leadership

JLJorge López
Jorge LópezCo-FounderJorge López is the founder of Beaubble Korea, which provides tools for creators to develop customized, premium brands with community involvement. He has experience building early-stage technology products and managing engineering teams.
HS
HeeKyeong SeoCo-Founder
JL
Jordan Lim

Investors · 5

Company profile

researched Sep 2026

Beaubble is a beauty company built around creator-led brands. Its stated mission is to equip creators with the tools needed to launch customized, premium brands and products, with the creator's community engaged throughout the creation process.

The company operates a direct-to-consumer storefront on its own site, selling color cosmetics under creator-affiliated labels. Products listed include a Sticky Sweet Lip Duo (Rose Hunni) at $36, a Bitten Juice Lip Stain (Toasted Sugar) at $22, a Berry Freckled Pen at $22, and a Triple Dip Bundle at $61, sold under the B&Rudi line and offered with discounts against list prices.

Business model

Beaubble partners with creators to develop and sell branded beauty products, selling them directly to consumers through its own online store with individual items and multi-product bundles.

Product sales through a direct-to-consumer e-commerce storefront, with items priced from roughly $22 to $61 and discounts offered against list prices.

Traction

The company's storefront lists several B&Rudi color cosmetics products as available for purchase, and it features collaborations with creators and models including Teni Panosian, Shanina Shaik, Rudi Berry, Elsa Hosk and Avrey Ovard.

▸Full profile — market position, go-to-market

Market position

Operates in the creator- and celebrity-affiliated segment of the cosmetics market, focused on color cosmetics such as lip products.

Beaubble positions itself on community involvement, engaging a creator's audience during the product creation process rather than launching finished products to them.

Go-to-market

Creator-led brand launches, with named personalities including Teni Panosian, Shanina Shaik, Rudi Berry, Elsa Hosk and Avrey Ovard featured on the company's site, and sales made through Beaubble's own online shop.

Consumers who follow beauty and lifestyle creators, reached through the communities of the creators whose brands Beaubble develops.

Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 202614
Product price - Berry Freckled PenJan 2026$22
Product price - Bitten Juice Lip Stain (Toasted Sugar)Jan 2026$22
Product price - Sticky Sweet Lip Duo (Rose Hunni)Jan 2026$36
Product price - Triple Dip BundleJan 2026$61

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

In the news

▸Research sources · 5

primary sources listed

5 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Beaubble Korea do?
Beaubble is a community-driven beauty company that helps creators launch customized premium brands and products.
Who founded Beaubble Korea?
Beaubble Korea was founded by Jorge López, HeeKyeong Seo, Jordan Lim.
Who are Beaubble Korea's investors?
Beaubble Korea's investors include 500 Global, Bling Capital, Ethos Fund, The Ventures Co, TheVentures.