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Brentwood Associates

Growth equity

Los Angeles · Growth–Late Stage · 37 people tracked

Also known as BRENTWOOD PRIVATE EQUITY, LLC

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Investment thesis

Brentwood targets essential services companies with $20M-$500M revenue, strong EBITDA margins, and exceptional customer loyalty. The firm provides capital ($50-$200M equity checks) alongside operational expertise and a network of seasoned executives to drive growth through multiple channels: distribution expansion, sophisticated marketing, data-driven pricing, product innovation, and talent acquisition. Preferred investments are in resilient, non-discretionary industries with large addressable markets and proven organic or inorganic growth levers, such as education, digital health, veterinary services, HVAC, pest control, and automotive aftermarket.

Source: firm website, verified Sep 29, 2026.

Stage
Growth–Late Stage
Check
$50M – $200M
HQ
Los Angeles, US
Instruments
Equity
Last 12 months
1 investment
AUM
$4B
Tracked investments
41
Unicorns
1
IPOs
1

Team · 37 people

from the firm's website & public directories
Bill Barnum· Partner
Steve Moore· Partnerin
Anthony Choe· General Partner
Chris Scherer· Principalin
Bryan Mai· Associatein
Crista Lewis· Director of Fund Operationsin
Daniel Eder· Vice Presidentin
Gracy Hardin· Executive Assistant

What they invest in

from 15 of 41 portfolio companies

Consumer ×9Digital Health ×4Direct to Consumer ×4E-commerce ×4EdTech ×4Healthtech ×4FoodTech ×3Hardware ×2

HQs:United States×15Canada×1

Who they back

founder profiles across 11 portfolio companies
45%
solo founders
5 of 11 mapped founding teams
55%
repeat founders
of 11 founders with career history

Founding team size:solo founder×52 founders×54+ founders×1

Where their founders studiedfrom 10 founders with education data

UC Santa Barbara ×2

Investments · 41 tracked

founders shown can be your intro path

By year:2025 · 12023 · 12018 · 12016 · 42015 · 12012 · 19 dated

Boston Properbostonproper.comin𝕏

Boston Proper designs and sells women's fashion clothing with bold, age-appropriate styling for confident women who prioritize distinctive details and fit.

ConsumerDirect to ConsumerE-commerceRetail TechBoston, US

ClassWalletclasswallet.comin𝕏

ClassWallet provides a digital wallet platform for managing public funds securely and transparently, serving government agencies, nonprofits, and K-12 schools.

EdTechFintechGovTechMiami, US

Jamie Rosenberg(Founder and Executive Chairman)in

Co-investorsEdovate CapitalFlorida FundersMC CapitalRainfall VenturesStand Together Ventures LabTechstars+3 more

Excelligence Learning Corpexcelligence.comin

Excelligence operates a portfolio of education-focused brands that develop and sell curriculum materials, classroom furniture, learning kits, and creative supplies for early childhood through elementary education.

ConsumerE-commerceEdTech

Co-investorsSterling Investment

Hims & Hershims.com

US direct-to-consumer telehealth company selling prescription and OTC treatments online by subscription; NYSE-listed as HIMS.

Jack Abraham(Co-founder)in

Co-investors7GC & Co8VCA-Rod CorpAtomicBeta CapitalBling Capital+24 more

Hissho Sushihisshosushi.comin𝕏

A sushi restaurant chain that makes fresh sushi rolls, poke bowls, and specialty items daily using responsibly sourced seafood, available at grocery stores and airports.

ConsumerDirect to ConsumerFoodTechRetail TechCharlotte, US

Philip Maung(Founder)inKristina Maung(Co-founder)

Jefferson Dental & Orthodonticsjeffersondentalclinics.comin𝕏

Jefferson Dental & Orthodontics is a dental care provider operating 60+ clinics across Texas, offering preventive care, orthodontics, smile makeovers, and emergency dental services for Texas families.

Digital HealthHealthtechWellness & FitnessDallas, US

Dr. Ankoo Raina(Chief Dental Officer)Dr. Reshma Veerji(Vice President - Clinical Operations)

KeyMekey.mein𝕏Aug 2015 · $35M

KeyMe operates automated kiosks using robotics and machine learning to provide key duplication and locksmith services, complemented by a nationwide network of locksmiths serving consumers and businesses.

AI & Machine LearningConsumerHardwareSaaSHebron, US

Greg Marsh(Founder & President)inMichael Katz(Director)Kristopher Borer(Executive Officer)

BoardChristian Hernandez Gallardo(Director)Michael Brown(Director)inGundmundur Hafsteinsson(Director)

Co-investorsBattery VenturesComcast VenturesEvolution VC PartnersHarmonic Growth PartnersLifeX VenturesMetaProp+7 more

L-Nutral-nutra.cominDec 2023 · $47M

L-Nutra develops fasting-mimicking technology and nutrition-based products designed to slow biological aging and treat age-related diseases.

BiotechDigital HealthFoodTechHealthtechLongevityLos Angeles, US

Valter Longo(Founder)

Co-investorsPortfolia

MD Nowmymdnow.com

MD Now operates over 110 physician-led urgent care clinics throughout Florida, providing walk-in access to immediate medical care with typical diagnosis and treatment completed in under an hour.

Digital HealthHealthtechFlorida, US

Peter Lamelas, MD, MBA(Founder)in

Co-investorsBlue Sea Capital

MedBridgemedbridge.comin𝕏Aug 2016

Medbridge is a digital health platform that serves healthcare providers with evidence-based clinical content and tools designed to improve patient outcomes in rehabilitation, physical therapy, and related care settings.

Digital HealthEdTechHealthtechSaaSSeattle, US

Justin Kowalchuk(Executive Officer, Director)inDonovan Campbell(Chief Executive Officer)inJeff deCillia(Chief Financial Officer)inSarah Jacob(Chief Product Officer)inPete Gracey(Chief Revenue Officer)inDaniel Valladao(General Counsel & Head of Operations)in

Co-investorsLLR

Pacific Catchpacificcatch.comin

Pacific Catch is a California-based seafood restaurant serving fresh, sustainably sourced dishes inspired by Pacific cuisine, and offers a customer rewards program with points and offers.

ConsumerSan Francisco, US

AARON NOVESHEN(Director)Keith Cox(Executive Officer, Director)inJEAN-PIERRE LACHANCE(Executive Officer)STEVE STODDARD(Executive Officer)inTOM HANSON(Executive Officer)inW.L. (SCOOTER) SIMMONS, JR.(Director)

Co-investorsPacific Community VenturesBrainstorm Ventures

Saxxsaxxunderwear.comin𝕏Dec 2016

Saxx Underwear designs and sells men's underwear engineered with technologies to reduce chafing, prevent rolling, and manage moisture for comfort and performance.

ConsumerDirect to ConsumerE-commerceVancouver, CA

Soft Surroundingssoftsurroundings.comMar 2016

Soft Surroundings sells women's apparel, offering seasonal clothing styles including tops in a range of fabrics and textures.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Sheryl Clark(Manager)Randy Brown(Manager)

BoardEric Reiter(Manager)inThomas Wilcher(Manager)Roger Goddu(Manager)W. Grant Williams III(Manager)

The Great Coursesthegreatcourses.com𝕏

The Great Courses offers ad-free video streaming subscriptions with thousands of hours of educational courses taught by professors and subject matter experts, covering topics such as science, history, philosophy, art, health, hobbies, and finance.

ConsumerEdTechMedia & Entertainment

Throne Labsthronelabs.coin𝕏Oct 2025

Throne designs and operates smart public restrooms equipped with sensors, running water, and real-time cleanliness ratings for urban public spaces.

HardwareIoTPropTechLos Angeles, US

Jessica Heinzelman(Director)inFletcher Wilson(Executive Officer, Director)in

BoardEric Reiter(effective 10/15/2025)inPhillip Attia(Director)Ravin Gandhi(Director)Benjamin Clark(effective 10/15/2025)

Co-investorsDipalo VenturesSandalphon CapitalFirst Round CapitalKhosla VenturesNextGen Venture PartnersUncorrelated Ventures+1 more

Veggie Grillveggiegrill.cominMay 2016 · $22M

Next Level operates plant-based restaurants across North America, serving vegan burgers and menu items made with an animal-free supply chain, organic vegetables, and non-GMO ingredients.

ConsumerFoodTechImpact & Social GoodSanta Monica, US

Kevin Boylan(Executive Officer, Director)inMatt de Gruyter(Co-founder)inCierra de Gruyter(Co-founder)T. K. Pillan(Founder)inSteve Heeley(Executive Officer, Director)in

BoardRahul Aggarwal(Director)in

Co-investorsBreakwater Investment ManagementVegInvestLowercase CapitalPowerplant Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Afterburn HoldingsAllen EdmondsBlaze PizzaChicken Salad ChickCredentials SolutionsExhaleFar West ServicesJ.McLaughlinJefferson Dental CareK MacK-Mac Holdings CorpLazy DogLazy Dog Restaurant & BarMarshall Retail GroupPacificaParchmentPerennial Services GroupPostinoService Management GroupSnoozeSundanceUpward ProjectsWatermill ExpressWilandZ Gallerie

Portfolio news

latest coverage across their companies

Fund performance · per public LP disclosures · 4

as of Jun 2025
FundVintageCommittedNet IRRTVPIDPI
Brentwood Associates Private Equity VILPs: Los Angeles City Employees' Retirement System2017—17.1%1.61x0.64x
Brentwood Associates IV, L.P.LPs: Washington State Investment Board1983—10.9%2.20x2.17x
Brentwood Associates Private Equity IVLPs: The Regents of the University of California1983—10.9%2.17x2.17x
Brentwood Associates Private Equity IIILPs: The Regents of the University of California1981—-0.2%0.98x0.98x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

How many investments has Brentwood Associates made?
Brentwood Associates has 41 tracked investments, 1 of which have exited, including 1 dated in the last 24 months.
What stage does Brentwood Associates invest at?
Brentwood Associates invests at the Growth, Late Stage stages.
What is Brentwood Associates's typical check size?
Brentwood Associates typically writes checks of $50M – $200M.
What sectors does Brentwood Associates focus on?
Brentwood Associates focuses on Consumer, Digital Health, EdTech, Healthtech, SaaS, Sector Agnostic.
Where is Brentwood Associates located?
Brentwood Associates is headquartered in Los Angeles, US.
Who does Brentwood Associates co-invest with?
Brentwood Associates most often shares deals with 8VC, Battery Ventures, Cherubic Ventures, among 55 tracked co-investors.

Images

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