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Brentwood Associates

Growth equity

Los Angeles · Growth–Late Stage · 35 people tracked

Also known as BRENTWOOD PRIVATE EQUITY, LLC

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Investment thesis

Brentwood targets essential services companies with $20M-$500M revenue, strong EBITDA margins, and exceptional customer loyalty. The firm provides capital ($50-$200M equity checks) alongside operational expertise and a network of seasoned executives to drive growth through multiple channels: distribution expansion, sophisticated marketing, data-driven pricing, product innovation, and talent acquisition. Preferred investments are in resilient, non-discretionary industries with large addressable markets and proven organic or inorganic growth levers, such as education, digital health, veterinary services, HVAC, pest control, and automotive aftermarket.

Source: firm website, verified Aug 18, 2026.

Stage
Growth–Late Stage
Check
$50M – $200M
HQ
Los Angeles, US
Instruments
Equity
AUM
$4B
Tracked investments
45

Team · 35 people

from the firm's website
Bill Barnum· Partner
Steve Moore· Partner
Chris Scherer· Principal
Bryan Mai· Associate
Crista Lewis· Director of Fund Operations
Daniel Eder· Vice President
Gracy Hardin· Executive Assistant

What they invest in

from 11 of 45 portfolio companies

Consumer ×7EdTech ×4Digital Health ×3FoodTech ×3E-commerce ×2SaaS ×2AI & Machine Learning ×1Direct to Consumer ×1

HQs:United States×10

Investments · 45 tracked

founders shown can be your intro path

By year:2016 · 22015 · 12012 · 14 dated

Afterburn Holdings
Allen Edmonds

Co-investorsGoldner Hawn

Blaze PizzaMar 2012

Pasadena, US

John Davis(LLC Manager)Eric Rosenfeld(LLC Manager)Richard Wetzel(LLC Manager)William Phelps(LLC Manager)

Boston Properbostonproper.com
Chicken Salad Chick
ClassWalletclasswallet.comin𝕏

ClassWallet provides a digital wallet platform for managing public funds securely and transparently, serving government agencies, nonprofits, and K-12 schools.

EdTechFintechGovTechMiami, US

Jamie Rosenberg(Founder and Executive Chairman)in

Co-investorsFlorida FundersMC CapitalStand Together Ventures LabTechstarsAlpaca VCEdovate Capital+2 more

Credentials Solutions
Excelligence Learning Corpexcelligence.com

Excelligence provides classroom products, curriculum, and teaching solutions for Early Childhood and Elementary educators and parents in the USA.

ConsumerE-commerceEdTech

Exhale
Far West Services
Himsforhims.com

US direct-to-consumer telehealth company selling prescription and OTC treatments online by subscription; NYSE-listed as HIMS.

Co-investors8VCA-Rod CorpIVP (Institutional Venture Partners)Maverick VenturesMcKesson VenturesNewView Capital+4 more

Hissho Sushihisshosushi.com

Hissho Sushi supplies fresh, restaurant-style sushi prepared daily by trained chefs, distributed through venues such as grocery stores, hospitals, airports, and universities.

ConsumerFoodTechCharlotte, US

Jefferson Dental & Orthodonticsjeffersondentalclinics.com

Jefferson Dental & Orthodontics is a family dentistry provider operating 60+ clinics across Texas, offering general and preventive care, orthodontics, restorative and cosmetic dentistry, and laser treatment.

Digital HealthWellness & Fitness

Jefferson Dental Care
K Mac
K-Mac Holdings Corp
KeyMekey.me𝕏Aug 2015

KeyMe operates automated kiosks using robotics and machine learning to provide key duplication and locksmith services, complemented by a nationwide network of locksmiths serving consumers and businesses.

AI & Machine LearningConsumerHardwareSaaSHebron, US

Greg Marsh(Founder & President)inMichael Katz(Director)Kristopher Borer(Executive Officer)Gregory Marsh(Executive Officer, Director)

BoardChristian Hernandez Gallardo(Director)Michael Brown(Director)in

Co-investorsBattery VenturesComcast VenturesEvolution VC PartnersHarmonic Growth PartnersLifeX VenturesMetaProp+4 more

L-Nutral-nutra.comin

L-Nutra develops nutrition-based, plant-derived products and programs aimed at improving healthspan, preventing and treating disease, and extending life.

Digital HealthFoodTechLongevity

Co-investorsPortfolia

Lazy Dog
Lazy Dog Restaurant & Bar
Marshall Retail Group
Md Now
Medbridgemedbridge.comAug 2016

Medbridge offers a healthcare software platform combining evidence-based online continuing education, patient care tools (including home exercise programs and remote therapeutic monitoring), and outcomes analytics.

Digital HealthEdTechSaaSSeattle, US

Justin Kowalchuk(Executive Officer, Director)Donovan Campbell(Chief Executive Officer)Jeff deCillia(Chief Financial Officer)Sarah Jacob(Chief Product Officer)Pete Gracey(Chief Revenue Officer)Daniel Valladao(General Counsel & Head of Operations)

More information on J.McLaughlin
More information on L-Nutra
Pacific Catchpacificcatch.com

Pacific Catch is a California-based seafood restaurant serving fresh, sustainably sourced dishes inspired by Pacific cuisine, and offers a customer rewards program with points and offers.

ConsumerSan Francisco, US

AARON NOVESHEN(Director)JEAN-PIERRE LACHANCE(Executive Officer)STEVE STODDARD(Executive Officer)TOM HANSON(Executive Officer)W.L. (SCOOTER) SIMMONS, JR.(Director)KEITH COX(Director)

Co-investorsPacific Community VenturesBrainstorm Ventures

Pacifica
Parchment
Perennial Services Group
Postino
Saxxsaxxunderwear.com
SAXX Underwear Co.
Service Management Group
Snooze

New York, US

Saad Shaikh(Executive Officer)

Co-investorsStripes

Snooze
Soft Surroundingssoftsurroundings.com

Soft Surroundings sells women's apparel, offering seasonal clothing styles including tops in a range of fabrics and textures.

ConsumerDirect to ConsumerE-commerce

Sundance
The Great Coursesthegreatcourses.com

The Great Courses offers ad-free video streaming subscriptions with thousands of hours of educational courses taught by professors and subject matter experts, covering topics such as science, history, philosophy, art, health, hobbies, and finance.

ConsumerEdTechMedia & Entertainment

Throne Labs
Upward Projects
Veggie Grillveggiegrill.comMay 2016

Next Level operates plant-based restaurants across North America, serving vegan burgers and menu items made with an animal-free supply chain, organic vegetables, and non-GMO ingredients.

ConsumerFoodTechImpact & Social GoodSanta Monica, US

Kevin Boylan(Executive Officer, Director)T. K. Pillan(Executive Officer, Director)T.K. Pillan(Founder)inSteve Heeley(Executive Officer, Director)Matt de Gruyter(Co-founder)Cierra de Gruyter(Co-founder)

Co-investorsLowercase Capital

Watermill Express
Wiland
Z Gallerie

Portfolio news

latest coverage across their companies

Fund performance · per public LP disclosures · 4

as of Jun 2025
FundVintageCommittedNet IRRTVPIDPI
Brentwood Associates Private Equity VILPs: Los Angeles City Employees' Retirement System201717.1%1.61x0.64x
Brentwood Associates IV, L.P.LPs: Washington State Investment Board198310.9%2.20x2.17x
Brentwood Associates Private Equity IVLPs: The Regents of the University of California198310.9%2.17x2.17x
Brentwood Associates Private Equity IIILPs: The Regents of the University of California1981-0.2%0.98x0.98x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

How many investments has Brentwood Associates made?
Brentwood Associates has 44 tracked investments, 1 of which have exited via acquisition or IPO.
What stage does Brentwood Associates invest at?
Brentwood Associates invests at the Growth, Late Stage stages.
What is Brentwood Associates's typical check size?
Brentwood Associates typically writes checks of $50M – $200M.
What sectors does Brentwood Associates focus on?
Brentwood Associates focuses on Consumer, Digital Health, EdTech, Healthtech, SaaS, Sector Agnostic.
Where is Brentwood Associates located?
Brentwood Associates is headquartered in Los Angeles, US.
Who does Brentwood Associates co-invest with?
Brentwood Associates most often shares deals with IVP (Institutional Venture Partners), Maverick Ventures, NewView Capital, among 37 tracked co-investors.

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