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Brentwood Associates

Growth equity

Los Angeles · Growth–Late Stage · 36 people tracked

Also known as BRENTWOOD PRIVATE EQUITY, LLC

Find your way into Brentwood Associates

12,638 people in our graph share verified history with the Brentwood Associates team — schools, employers, funds. One of them is your warm intro.

Aydin Senkutunlockedknows Eric Reiter · together at The Wharton School (overlapped)
knows the team · via Bank of America Merrill Lynch
knows the team · via The Walt Disney Company
×4knows the team · via Morgan Stanley
knows the team · via The Wharton School
knows the team · via USC Marshall School of Business
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Investment thesis

Brentwood targets essential services companies with $20M-$500M revenue, strong EBITDA margins, and exceptional customer loyalty. The firm provides capital ($50-$200M equity checks) alongside operational expertise and a network of seasoned executives to drive growth through multiple channels: distribution expansion, sophisticated marketing, data-driven pricing, product innovation, and talent acquisition. Preferred investments are in resilient, non-discretionary industries with large addressable markets and proven organic or inorganic growth levers, such as education, digital health, veterinary services, HVAC, pest control, and automotive aftermarket.

Source: firm website, verified Sep 1, 2026.

Stage
Growth–Late Stage
Check
$50M – $200M
HQ
Los Angeles, US
Instruments
Equity
AUM
$4B
Tracked investments
43

Team · 36 people

from the firm's website & public directories
Bill Barnum· Partner
Steve Moore· Partnerin
Chris Scherer· Principalin
Bryan Mai· Associatein
Daniel Eder· Vice Presidentin
Gracy Hardin· Executive Assistant
William M. Barnum, Jr.· Executive Officer

What they invest in

from 14 of 43 portfolio companies

Consumer ×9Digital Health ×4Direct to Consumer ×4E-commerce ×4EdTech ×4Healthtech ×4FoodTech ×3Retail Tech ×2

HQs:United States×14Canada×1

Who they back

founder profiles across 9 portfolio companies
44%
solo founders
4 of 9 mapped founding teams

Founding team size:solo founder×42 founders×44+ founders×1

Investments · 43 tracked

founders shown can be your intro path

By year:2018 · 12016 · 32015 · 12012 · 16 dated

Afterburn Holdings
Allen Edmonds

Co-investorsGoldner Hawn

Blaze PizzaMar 2012

Pasadena, US

Richard Wetzel(LLC Manager)William Phelps(LLC Manager)

BoardEric Rosenfeld(LLC Manager)

Boston Properbostonproper.com𝕏

Boston Proper designs and sells women's fashion clothing with bold, age-appropriate styling for confident women who prioritize distinctive details and fit.

ConsumerDirect to ConsumerE-commerceRetail TechBoston, US

Chicken Salad Chick
ClassWalletclasswallet.comin𝕏

ClassWallet provides a digital wallet platform for managing public funds securely and transparently, serving government agencies, nonprofits, and K-12 schools.

EdTechFintechGovTechMiami, US

Jamie Rosenberg(Founder and Executive Chairman)in

Co-investorsFlorida FundersMC CapitalStand Together Ventures LabTechstarsAlpaca VCEdovate Capital+2 more

Credentials Solutions
Excelligence Learning Corpexcelligence.comin

Excelligence operates a portfolio of education-focused brands that develop and sell curriculum materials, classroom furniture, learning kits, and creative supplies for early childhood through elementary education.

ConsumerE-commerceEdTech

Exhale
Far West Services
Hims & Hershims.com

US direct-to-consumer telehealth company selling prescription and OTC treatments online by subscription; NYSE-listed as HIMS.

Jack Abraham(Co-founder)in

Co-investors7GC & Co8VCA-Rod CorpAtomicCAVU Consumer PartnersCherubic Ventures+17 more

Hissho Sushihisshosushi.comin𝕏

A sushi restaurant chain that makes fresh sushi rolls, poke bowls, and specialty items daily using responsibly sourced seafood, available at grocery stores and airports.

ConsumerDirect to ConsumerFoodTechRetail TechCharlotte, US

Philip Maung(Founder)inKristina Maung(Co-founder)

Jefferson Dental & Orthodonticsjeffersondentalclinics.comin𝕏

Jefferson Dental & Orthodontics is a dental care provider operating 60+ clinics across Texas, offering preventive care, orthodontics, smile makeovers, and emergency dental services for Texas families.

Digital HealthHealthtechWellness & FitnessDallas, US

Dr. Ankoo Raina(Chief Dental Officer)Dr. Reshma Veerji(Vice President - Clinical Operations)

Jefferson Dental Care
K Mac
K-Mac Holdings Corp
KeyMekey.mein𝕏Aug 2015

KeyMe operates automated kiosks using robotics and machine learning to provide key duplication and locksmith services, complemented by a nationwide network of locksmiths serving consumers and businesses.

AI & Machine LearningConsumerHardwareSaaSHebron, US

Greg Marsh(Founder & President)inMichael Katz(Director)Kristopher Borer(Executive Officer)

BoardChristian Hernandez Gallardo(Director)Michael Brown(Director)inGundmundur Hafsteinsson(Director)

Co-investorsBattery VenturesComcast VenturesEvolution VC PartnersHarmonic Growth PartnersLifeX VenturesMetaProp+5 more

L-Nutral-nutra.comin

L-Nutra develops fasting-mimicking technology and nutrition-based products designed to slow biological aging and treat age-related diseases.

BiotechDigital HealthFoodTechHealthtechLongevityLos Angeles, US

Valter Longo(Founder)

Co-investorsPortfolia

Lazy Dog
Lazy Dog Restaurant & Bar
Marshall Retail Group
MD Nowmymdnow.com

MD Now operates over 110 physician-led urgent care clinics throughout Florida, providing walk-in access to immediate medical care with typical diagnosis and treatment completed in under an hour.

Digital HealthHealthtechFlorida, US

Co-investorsBlue Sea Capital

Medbridgemedbridge.comin𝕏Aug 2016

Medbridge is a digital health platform that serves healthcare providers with evidence-based clinical content and tools designed to improve patient outcomes in rehabilitation, physical therapy, and related care settings.

Digital HealthEdTechHealthtechSaaSSeattle, US

Justin Kowalchuk(Executive Officer, Director)inDonovan Campbell(Chief Executive Officer)inJeff deCillia(Chief Financial Officer)inSarah Jacob(Chief Product Officer)inPete Gracey(Chief Revenue Officer)inDaniel Valladao(General Counsel & Head of Operations)in

More information on J.McLaughlin
More information on L-Nutra
Pacific Catchpacificcatch.comin

Pacific Catch is a California-based seafood restaurant serving fresh, sustainably sourced dishes inspired by Pacific cuisine, and offers a customer rewards program with points and offers.

ConsumerSan Francisco, US

AARON NOVESHEN(Director)Keith Cox(Executive Officer, Director)inJEAN-PIERRE LACHANCE(Executive Officer)STEVE STODDARD(Executive Officer)inTOM HANSON(Executive Officer)inW.L. (SCOOTER) SIMMONS, JR.(Director)

Co-investorsPacific Community VenturesBrainstorm Ventures

Pacifica
Parchment
Perennial Services Group
Postino
Saxxsaxxunderwear.comin𝕏

Saxx Underwear designs and sells men's underwear engineered with technologies to reduce chafing, prevent rolling, and manage moisture for comfort and performance.

ConsumerDirect to ConsumerE-commerceVancouver, CA

Service Management Group
SnoozeOct 2018

New York, US

Saad Shaikh(Executive Officer)

Co-investorsStripes

Snooze
Soft Surroundingssoftsurroundings.comMar 2016

Soft Surroundings sells women's apparel, offering seasonal clothing styles including tops in a range of fabrics and textures.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Sheryl Clark(Manager)Randy Brown(Manager)

BoardEric Reiter(Manager)Thomas Wilcher(Manager)Roger Goddu(Manager)W. Grant Williams III(Manager)

Sundance
The Great Coursesthegreatcourses.com𝕏

The Great Courses offers ad-free video streaming subscriptions with thousands of hours of educational courses taught by professors and subject matter experts, covering topics such as science, history, philosophy, art, health, hobbies, and finance.

ConsumerEdTechMedia & Entertainment

Throne Labs
Upward Projects
Veggie Grillveggiegrill.cominMay 2016

Next Level operates plant-based restaurants across North America, serving vegan burgers and menu items made with an animal-free supply chain, organic vegetables, and non-GMO ingredients.

ConsumerFoodTechImpact & Social GoodSanta Monica, US

Kevin Boylan(Executive Officer, Director)inMatt de Gruyter(Co-founder)inCierra de Gruyter(Co-founder)T. K. Pillan(Founder)inSteve Heeley(Executive Officer, Director)in

BoardRahul Aggarwal(Director)in

Co-investorsLowercase Capital

Watermill Express
Wiland
Z Gallerie

Portfolio news

latest coverage across their companies

Fund performance · per public LP disclosures · 4

as of Jun 2025
FundVintageCommittedNet IRRTVPIDPI
Brentwood Associates Private Equity VILPs: Los Angeles City Employees' Retirement System201717.1%1.61x0.64x
Brentwood Associates IV, L.P.LPs: Washington State Investment Board198310.9%2.20x2.17x
Brentwood Associates Private Equity IVLPs: The Regents of the University of California198310.9%2.17x2.17x
Brentwood Associates Private Equity IIILPs: The Regents of the University of California1981-0.2%0.98x0.98x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

How many investments has Brentwood Associates made?
Brentwood Associates has 42 tracked investments, 1 of which have exited via acquisition or IPO.
What stage does Brentwood Associates invest at?
Brentwood Associates invests at the Growth, Late Stage stages.
What is Brentwood Associates's typical check size?
Brentwood Associates typically writes checks of $50M – $200M.
What sectors does Brentwood Associates focus on?
Brentwood Associates focuses on Consumer, Digital Health, EdTech, Healthtech, SaaS, Sector Agnostic.
Where is Brentwood Associates located?
Brentwood Associates is headquartered in Los Angeles, US.
Who does Brentwood Associates co-invest with?
Brentwood Associates most often shares deals with 8VC, Battery Ventures, Cherubic Ventures, among 41 tracked co-investors.

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