Who founded Soft Surroundings?

Soft Surroundings was founded by Sheryl Clark in 2016.

Who are Soft Surroundings's investors?

Soft Surroundings's investors include Brentwood Associates.

How much funding has Soft Surroundings raised?

Soft Surroundings has disclosed $3M raised across 1 round.

Where is Soft Surroundings headquartered?

Soft Surroundings is headquartered in Los Angeles, US.

Soft Surroundings

Los Angeles, US · Founded 2016 · 1 known investors

Find your way into Soft Surroundings

Paths you didn't know you had: your email and LinkedIn already hold routes to the Soft Surroundings team. We find them for you
2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Soft Surroundings sells women's apparel, offering seasonal clothing styles including tops in a range of fabrics and textures. It operates as a direct-to-consumer online retailer.

Consumer Direct to Consumer E-commerce

Founders & leadership

Soft Surroundings was founded in 2016 by Sheryl Clark.

Sheryl ClarkManager

Randy BrownManager

Board

Eric ReiterManagerPartner at Brentwood Associates

Thomas WilcherManager

Roger GodduManagerSenior Advisor at Brentwood Associates

W. Grant Williams IIIManager

Investors · 1

Brentwood Associateslisted by Brentwood AssociatesLos Angeles · $50M – $200M

How we know: Brentwood Associates's portfolio page · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$3M disclosed across 1 round · 2016

▶$3MraisedMar 2016 · 20 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Randy BrownDirector
Thomas WilcherDirector
Sheryl ClarkDirector
Chris ReekiePromoter
Roger GodduDirector
Eric ReiterDirector
W. Grant Williams IIIDirector

Offering amount: $3M
Amount sold: $3M
Minimum investment: $10
Sales commissions: $45.2K
Placement agents: Brentwood Private Equity IV, L.P.
First sale: Mar 2016
Incorporated: Limited Liability Company, Alabama, 2016
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Soft Surroundings do?: Soft Surroundings sells women's apparel, offering seasonal clothing styles including tops in a range of fabrics and textures. It operates as a direct-to-consumer online retailer.
Who founded Soft Surroundings?: Soft Surroundings was founded by Sheryl Clark in 2016.
Who are Soft Surroundings's investors?: Soft Surroundings's investors include Brentwood Associates.
How much funding has Soft Surroundings raised?: Soft Surroundings has disclosed $3M raised across 1 round.
Where is Soft Surroundings headquartered?: Soft Surroundings is headquartered in Los Angeles, US.