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Terence McPherson

Investor

Operating Executive | GTM Strategy & Enablement at Brentwood Associates

Los Angeles, California, United States

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About

Terence McPherson is an Operating Executive at Brentwood Associates, where he works with portfolio company leadership on commercialization strategy, revenue acceleration, and operational execution, including forecasting, KPI visibility, and cross-functional coordination. Before Brentwood, he held senior growth and strategy roles at Via, leading enterprise go-to-market efforts and B2B and public-sector partnerships. Earlier, he worked at Deloitte Consulting, advising executive teams on strategic planning and performance management.

Experience

  1. Brentwood AssociatesOperating Executive (Principal) - GTM Strategy & Enablementcurrent2026 — presentAtlanta Metropolitan Area
  2. ViaGlobal GTM Strategy & Enablement Lead2023 — 2026Atlanta Metropolitan Area
  3. ViaRegional Sales & Customer Success Lead2021 — 2023Atlanta, Georgia, United States
  4. Foundation CapitalGTM Startup Advisor2025Atlanta Metropolitan Area
  5. 1752vc (Formerly Pegasus)Venture Scout2025Atlanta Metropolitan Area
  6. Deloitte ConsultingStartup GTM Strategy & Partnerships Manager2020 — 2021Austin, Texas Metropolitan Area
  7. Deloitte ConsultingManager, Customer & Marketing2017 — 2020Dallas-Fort Worth Metroplex
  8. SpringboardMentor - Data Analytics for Business2016 — 2017
  9. SpaceXSupply Chain Analytics Intern2016Los Angeles Metropolitan Area
  10. Deloitte ConsultingStrategy & Operations Consultant2013 — 2015Atlanta Metropolitan Area
  11. Deloitte ConsultingStrategy & Operations Business Analyst2011 — 2013Atlanta Metropolitan Area

Skills & more

Salesforce.comSQLTableauMicrosoft Excel3Microsoft Office1Corporate Venture CapitalDue DiligenceMarket ResearchSales Process OptimizationService Delivery Optimization1Business Advisory ServicesPortfolio Optimization
+12 moreDeal SourcingStart-up VenturesInvestment TheoryVenture CapitalStrategic Account GrowthValue SellingStrategic PartnershipsBusiness-to-Business (B2B)Public Sector ConsultingAccount ManagementCustomer SuccessCustomer Relationship Management (CRM)
  • Cognitive Technologies for Business Course Completion — NovoEd
  • Front-end Foundations — Code School

From Terence's professional profile.

Colleagues at Brentwood Associates

Alan Chen
Principal at Brentwood Associates
Barry Walker
Operating Partner Data Science at Brentwood Associates
Bill Barnum
Partner at Brentwood Associates
Bryan Mai
Associate at Brentwood Associates
Chase Stanke
Associate at Brentwood Associates
Chris Reekie
Managing Director at Brentwood Associates
Chris Scherer
Principal at Brentwood Associates
Craig Milius
Partner at Brentwood Associates

Frequently asked questions

Who is Terence McPherson?
Terence McPherson is an Operating Executive at Brentwood Associates, where he works with portfolio company leadership on commercialization strategy, revenue acceleration, and operational execution, including forecasting, KPI visibility, and cross-functional coordination. Before Brentwood, he held senior growth and strategy roles at Via, leading enterprise go-to-market efforts and B2B and public-sector partnerships. Earlier, he worked at Deloitte Consulting, advising executive teams on strategic planning and performance management.
Where does Terence McPherson work?
Terence McPherson is Operating Executive | GTM Strategy & Enablement at Brentwood Associates.
Where did Terence McPherson go to school?
Terence McPherson studied at University of California, Berkeley (Master of Business Administration (M.B.A.), Business Administration and Management); IESE Business School (Master of Business Administration (M.B.A.), Business Administration and Management); The University of North Carolina at Chapel Hill (Bachelor of Business Administration (B.B.A.), Business Administration and Management).

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