Fundraising Fox
Eric Reiter
InvestorPartner at Brentwood Associates · effective 10/15/2025 at Throne Labs · Manager at Soft Surroundings
Los Angeles, California, United States
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About
Eric Reiter is a Partner at Brentwood Associates, which he joined in 1999. Before Brentwood, he worked in the merchant banking division of Donaldson, Lufkin & Jenrette, structuring investments for the DLJMB II private equity fund. He holds a dual bachelor's degree in finance and operations and information management from the Wharton School at the University of Pennsylvania.
effective 10/15/2025 at Throne Labs
Intro paths
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Throne Labs's investors · 8
Co-founders at Throne Labs
Manager at Soft Surroundings
Intro paths
In turn, Eric can intro founders to Soft Surroundings's investors below.
Soft Surroundings's investors · 1
Co-founders at Soft Surroundings
Experience
- Brentwood AssociatesPartnercurrent1999 — present
- Watermill ExpressBoard of Directorscurrent2021 — present
- KeyMeBoard of Directorscurrent2019 — present
- Frog StreetBoard of Directorscurrent2017 — present
- L-Nutra, IncBoard of Directorscurrent2020 — present
- Jefferson Dental ClinicsBoard of Directorscurrent2017 — present
- Excelligence Learning CorpBoard of Directorscurrent2014 — presentMonterey, CA
- Pacifica BeautyBoard of Directorscurrent2025 — present
- Throne LabsBoard of Directorscurrent2025 — present
- The Great CoursesBoard of Directorscurrent2006 — present
- Saint John's Health Center FoundationTrusteecurrent2022 — presentSanta Monica, California, United States
- University of PennsylvaniaBoard of Advisors, Penn Librariescurrent2017 — present
- University of PennsylvaniaUndergraduate Financial Aid Leadership Council2014 — 2017
- University of PennsylvaniaMember, Penn Fund Executive Board2012 — 2017
- ClassWalletBoard of Directors2016 — 2025
- hims & hersInvestor2019 — 2023
- John Thomas Dye SchoolTrustee2013 — 2022Los Angeles
- Saxx UnderwearBoard of Directors2016 — 2021
- WilandBoard of Directors2016 — 2021
- Boston ProperBoard of Directors2016 — 2021
- Sundance CatalogBoard of Directors2012 — 2018Los Angeles Metropolitan Area
- Spectrum Athletic ClubsBoard of Directors2011 — 2015
Skills & more
+3 more
SalesEmail MarketingStart-upsLanguages English
From Eric's professional profile.
Investments
Led
Hims & Hers Health
Board seats
Array MarketingBell AutomotiveBoston ProperClassWalletExcelligence Learning Corp.Jefferson Dental & OrthodonticsKeyMe LocksmithsL-NutraOriental Trading CompanyPacifica BeautySAXX UnderwearSoft SurroundingsSpectrum ClubsSundance Holding CompanyThe Great CoursesThrone LabsWatermill ExpressWiland
Per the firm's website.
Colleagues at Brentwood Associates
Frequently asked questions
- Who is Eric Reiter?
- Eric Reiter is a Partner at Brentwood Associates, which he joined in 1999. Before Brentwood, he worked in the merchant banking division of Donaldson, Lufkin & Jenrette, structuring investments for the DLJMB II private equity fund. He holds a dual bachelor's degree in finance and operations and information management from the Wharton School at the University of Pennsylvania.
- Where does Eric Reiter work?
- Eric Reiter is Partner at Brentwood Associates and effective 10/15/2025 at Throne Labs and Manager at Soft Surroundings.
- What boards does Eric Reiter sit on?
- Eric Reiter holds tracked board seats at Array Marketing, Bell Automotive, Boston Proper, ClassWallet, Excelligence Learning Corp., Jefferson Dental & Orthodontics, KeyMe Locksmiths, L-Nutra, Oriental Trading Company, Pacifica Beauty.
- What companies has Eric Reiter invested in?
- Investments tracked here include Hims & Hers Health.
- Where did Eric Reiter go to school?
- Eric Reiter studied at The Wharton School (Bachelor of Science, Finance / Operations and Information Management); Sunset High School (Portland, OR).
- Does Eric Reiter lead rounds?
- Yes — Eric Reiter has led 1 tracked investment.
Same school
Also attended The Wharton School2,000
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Shared employers
Also worked at L-Nutra, Inc1
Also worked at hims & hers27
+ 21 more