Veggie Grill
Santa Monica, US · Delaware corporation · 2 known investors
Find your way into Veggie Grill
229 people in our graph share verified history with the Veggie Grill team — schools, employers, funds. One of them is your warm intro.
Mark Siegelunlockedknows T.K. Pillan · together at Massachusetts Institute of Technology (overlapped)
knows the team · via Drexel Burnham Lambert
×10knows the team · via Massachusetts Institute of Technology
Next Level operates plant-based restaurants across North America, serving vegan burgers and menu items made with an animal-free supply chain, organic vegetables, and non-GMO ingredients. It runs the Next Level Burger and Veggie Grill brands, with over 20 locations coast-to-coast in the US.
Founders & leadership
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Kevin BoylaninCo-Founder2005–2024Kevin Boylan is an executive and director at Veggie Grill, a plant-based restaurant group operating multiple locations across North America. He has experience in food systems strategy, venture capital, and business development across the FoodTech and plant-based sectors.
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Matt de GruyterinCo-founderMatt de Gruyter is a co-founder of Next Level, which operates plant-based restaurant chains including Next Level Burger and Veggie Grill across North America. He previously worked in private equity and venture capital roles focused on oil and gas, and served in the US Marine Corps.
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Cierra de GruyterCo-founder
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T. K. PillaninCo-Founder | CEO | Chairman | Exec Chairman2005–2023T.K. Pillan holds an engineering degree from MIT and an MBA from UCLA. He co-founded the Veggie Grill restaurant chain in 2006, which operates plant-based restaurants across North America, and later co-founded Powerplant Ventures (now GroundForce Capital), an investment firm backing plant-based and sustainable food companies.
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Steve HeeleyinCHIEF EXECUTIVE OFFICER2014–2020
Board
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William M. Barnum, Jr.Board director
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Thomas E. DavinBoard director
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Gregory G. DollarhydeBoard director
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Elizabeth McLaughlinBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$10M disclosed across 1 round · 2016
▶$10MraisedJun 2016 · 1 investors · RestaurantsRule 506(b)
▶$10MraisedJun 2016 · 1 investors · Restaurants
Rule 506(b)Officers, directors & promoters on the filing
- Rahul AggarwalDirector
- Kevin BoylanExecutive Officer, Director
- William M. Barnum, Jr.Director
- Steve HeeleyExecutive Officer, Director
- Thomas E. DavinDirector
- Gregory G. DollarhydeDirector
- T. K. PillanExecutive Officer, Director
- Elizabeth McLaughlinDirector
- Offering amount
- $20M
- Amount sold
- $10M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlap
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DoorDash1487 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Grubhub1201 shared keywordsChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
Toast1153 shared keywordsToast provides a restaurant management platform combining point-of-sale hardware (Flex POS, Toast Go 3 handheld) with software tools for online ordering, payroll, and other operations. It serves restaurants and restaurateurs across the food service industry.
Wanderlog794 shared keywordsWanderlog is a travel planning app that allows users to create detailed itineraries, explore shared guides from other travelers, and manage bookings—integrating attractions on maps, reservations, budgeting, and route optimization in a single platform.
Atly788 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
Postmates620 shared keywords<UNKNOWN>
the infatuation540 shared keywordsThe Infatuation provides expert restaurant recommendations and reviews written by trained editors who dine anonymously and pay for their own meals. The company serves diners seeking trustworthy guidance on where to eat around the world.
Vegnews533 shared keywordsVegNews is a media company that publishes content on plant-based lifestyle, including a flagship magazine, digital properties, events, and vacations for the vegan and plant-curious audience. The company serves individuals interested in vegan food, culture, and sustainable living.
Companies competing with Veggie Grill for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Veggie Grill do?
- Next Level operates plant-based restaurants across North America, serving vegan burgers and menu items made with an animal-free supply chain, organic vegetables, and non-GMO ingredients. It runs the Next Level Burger and Veggie Grill brands, with over 20 locations coast-to-coast in the US.
- Who founded Veggie Grill?
- Veggie Grill was founded by Kevin Boylan, Matt de Gruyter, Cierra de Gruyter, T. K. Pillan.
- Who are Veggie Grill's investors?
- Veggie Grill's investors include Brentwood Associates, Lowercase Capital.
- How much funding has Veggie Grill raised?
- Veggie Grill has disclosed $10M raised across 1 round.
- Where is Veggie Grill headquartered?
- Veggie Grill is headquartered in Santa Monica, US.