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Veggie Grill
Santa Monica, US · Delaware corporation · 5 known investors
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Next Level operates plant-based restaurants across North America, serving vegan burgers and menu items made with an animal-free supply chain, organic vegetables, and non-GMO ingredients. It runs the Next Level Burger and Veggie Grill brands, with over 20 locations coast-to-coast in the US.
Founders & leadership
KB
Kevin BoylanCo-Founder2005–2024Kevin Boylan is an executive and director at Veggie Grill, a plant-based restaurant group operating multiple locations across North America. He has experience in food systems strategy, venture capital, and business development across the FoodTech and plant-based sectors.
MD
Matt de GruyterCo-founderMatt de Gruyter is a co-founder of Next Level, which operates plant-based restaurant chains including Next Level Burger and Veggie Grill across North America. He previously worked in private equity and venture capital roles focused on oil and gas, and served in the US Marine Corps.
CD
Cierra de GruyterCo-founder
TK
T. K. PillanCo-Founder | CEO | Chairman | Exec Chairman2005–2023T.K. Pillan holds an engineering degree from MIT and an MBA from UCLA. He co-founded the Veggie Grill restaurant chain in 2006, which operates plant-based restaurants across North America, and later co-founded Powerplant Ventures (now GroundForce Capital), an investment firm backing plant-based and sustainable food companies.
SH
Steve HeeleyCHIEF EXECUTIVE OFFICER2014–2020Steve Heeley is an executive officer and director at Veggie Grill with over 20 years of experience in restaurant operations, brand development, and scaling across quick-service and upscale dining sectors.
Board
RA
WM
TE
Thomas E. DavinBoard director
GG
Gregory G. DollarhydeBoard director
EM
Elizabeth McLaughlinBoard director
Investors · 5
Breakwater Investment Managementlisted by Breakwater Investment ManagementLos Angeles · $20M
How we know: Breakwater Investment Management's portfolio page · Not right? Tell us
Brentwood Associateslisted by Brentwood AssociatesLos Angeles · $50M – $200M
How we know: Brentwood Associates's portfolio page · nrn.com · Not right? Tell us
Lowercase CapitalreportedJackson
How we know: the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$10M disclosed across 1 of 2 rounds · 2013–2016
▶$10MraisedJun 2016 · 1 investors · RestaurantsRule 506(b)
▶$10MraisedJun 2016 · 1 investors · Restaurants
Rule 506(b)Officers, directors & promoters on the filing
- Rahul AggarwalDirector
- Kevin BoylanExecutive Officer, Director
- William M. Barnum, Jr.Director
- Steve HeeleyExecutive Officer, Director
- Thomas E. DavinDirector
- Gregory G. DollarhydeDirector
- T. K. PillanExecutive Officer, Director
- Elizabeth McLaughlinDirector
- Offering amount
- $20M
- Amount sold
- $10M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does Veggie Grill do?
- Next Level operates plant-based restaurants across North America, serving vegan burgers and menu items made with an animal-free supply chain, organic vegetables, and non-GMO ingredients. It runs the Next Level Burger and Veggie Grill brands, with over 20 locations coast-to-coast in the US.
- Who founded Veggie Grill?
- Veggie Grill was founded by Kevin Boylan, Matt de Gruyter, Cierra de Gruyter, T. K. Pillan.
- Who are Veggie Grill's investors?
- Veggie Grill's investors include Breakwater Investment Management, Brentwood Associates, VegInvest, Lowercase Capital, Powerplant Ventures.
- How much funding has Veggie Grill raised?
- Veggie Grill has disclosed $10M raised across 1 of its 2 known rounds.
- Where is Veggie Grill headquartered?
- Veggie Grill is headquartered in Santa Monica, US.