Veggie Grill
Santa Monica, US · Delaware corporation · 2 known investors
Next Level operates plant-based restaurants across North America, serving vegan burgers and menu items made with an animal-free supply chain, organic vegetables, and non-GMO ingredients. It runs the Next Level Burger and Veggie Grill brands, with over 20 locations coast-to-coast in the US.
ConsumerFoodTechImpact & Social Good
Founders & leadership
KB
Kevin BoylanCo-founder
TK
T. K. PillanCo-founder
SH
Steve HeeleyExecutive
MD
Matt de GruyterCo-founder
CD
Cierra de GruyterCo-founder
Board
RA

WM
William M. Barnum, Jr.Board director
TE
Thomas E. DavinBoard director
GG
Gregory G. DollarhydeBoard director
EM
Elizabeth McLaughlinBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$10M disclosed across 1 round · 2016
▶$10MraisedJun 2016 · 1 investors · RestaurantsRule 506(b)
▶$10MraisedJun 2016 · 1 investors · Restaurants
Rule 506(b)Officers, directors & promoters on the filing
- Rahul AggarwalDirector
- Kevin BoylanExecutive Officer, Director
- William M. Barnum, Jr.Director
- Steve HeeleyExecutive Officer, Director
- Thomas E. DavinDirector
- Gregory G. DollarhydeDirector
- T. K. PillanExecutive Officer, Director
- Elizabeth McLaughlinDirector
- Offering amount
- $20M
- Amount sold
- $10M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 9
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DoorDash1487 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Toast1153 shared keywordsToast provides a point-of-sale platform built for restaurants and food service businesses, handling high-volume operations, revenue tracking, and retail sales. The platform includes AI-driven analytics (Toast IQ) that connect data and workflows to help operators make decisions and manage margins.
Wanderlog794 shared keywordsWanderlog is a travel planning app that allows users to create detailed itineraries, explore shared guides from other travelers, and manage bookings—integrating attractions on maps, reservations, budgeting, and route optimization in a single platform.
Atly788 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
Postmates620 shared keywords<UNKNOWN>
the infatuation540 shared keywordsThe Infatuation is a restaurant and hospitality content platform that publishes guides, reviews, and recommendations for dining and nightlife destinations across major US and international cities.
Vegnews533 shared keywordsVegNews is a media publication covering vegan food, restaurants, recipes, and lifestyle content for plant-based consumers.
Companies competing with Veggie Grill for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Veggie Grill do?
- Next Level operates plant-based restaurants across North America, serving vegan burgers and menu items made with an animal-free supply chain, organic vegetables, and non-GMO ingredients. It runs the Next Level Burger and Veggie Grill brands, with over 20 locations coast-to-coast in the US.
- Who founded Veggie Grill?
- Veggie Grill was founded by Kevin Boylan, T. K. Pillan.
- Who are Veggie Grill's investors?
- Veggie Grill's investors include Brentwood Associates, Lowercase Capital.
- How much funding has Veggie Grill raised?
- Veggie Grill has disclosed $10M raised across 1 round.
- Where is Veggie Grill headquartered?
- Veggie Grill is headquartered in Santa Monica, US.


