CABA Design

CABA Design Co. (also referenced as CABA Design Corp.) is a California-based company that develops and operates a portfolio of home and furniture brands. Its stated approach combines community input and technology to offer customers customization and modularity across sustainable, high-quality furniture lines. The company positions itself around simplifying a category it characterizes as complex and high-cost for consumers.

The product range covers custom furniture and home decor including sofas, chairs, tables and storage solutions, described as made in California, with both modern and traditional styles delivered through a collaborative design process. Alongside operating consumer brands, the company handles product development, sourcing and supply chain logistics to bring products to market. Its team is described as drawing on architecture, arts, fashion, furniture and automotive backgrounds, and includes co-founder and CEO Ben Parsa, co-founder and CTO Andy Beering, a VP of Engineering, a head of finance and data, heads of UI/UX and merchandising, a creative director, a general manager, and operations managers covering the United States and Asia.

Business model

CABA Design creates and manages a portfolio of consumer home and furniture brands, taking on product development, sourcing and supply chain logistics, and selling through ecommerce and direct-to-consumer channels.

Revenue is generated from retail sales of custom and modular furniture and home decor to residential, commercial and hospitality customers through ecommerce and direct-to-consumer channels.

Traction

Reported figures include roughly $17.0M in annual revenue, 50 import shipments and one distribution center.

Latest developments

Reported activity includes the launch of new modular and machine-washable furniture collections, efforts to expand market presence into new customer segments, and adoption of additional technology for customer experience.