Flaviar was founded by Jugoslav Petkovic, Matija Rijavec, Grisa Soba in 2012.

Who are Flaviar's investors?

Flaviar's investors include FJ Labs, FundersClub, Kima Ventures, Multiplier Capital, Newtown Partners, Silicon Gardens, Y Combinator, ACE & Company and 5 more.

How much funding has Flaviar raised?

Flaviar has disclosed $13.4M raised across 2 rounds.

Where is Flaviar headquartered?

Flaviar is headquartered in Ljubljana, SI.

Flaviar

YC S14

Ljubljana, SI · Founded 2012 · Delaware corporation · 60 employees · 13 known investors

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Flaviar operates a members-only club that curates and distributes rare and craft spirits from distilleries worldwide, providing consumers direct access to premium and independent producers. The platform serves spirits enthusiasts by offering a curated selection of craft and rare expressions that are typically unavailable through conventional retail channels.

B2B Marketplaces Consumer E-commerce FoodTech Marketplaces Marketplace Food & BeverageSloveniaUnited States of AmericaEuropeAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (S14)

Flaviar was founded in 2012 by Jugoslav Petkovic, Matija Rijavec, and Grisa Soba.

Jugoslav Petkovic co-founder & CEOHe previously co-founded and served as CTO and CEO of mimovrste=), an online spirits retailer in Slovenia that grew to $30M+ in revenue, and Domenca, a web development firm; mimovrste=) was acquired by Netretail Holding in 2012. He has worked as an angel investor and startup mentor in Europe and Silicon Valley.

Matija Rijavec Co-founder · ITOpsMatija Rijavec is a web application developer with background in social networks and digital platforms. He is founder and CTO of Flaviar, a curated membership club for rare and craft spirits.

Grisa Soba Founder at Flaviar

Board

Michael SchusterBoard director

Investors · 13

FJ Labslisted by FJ LabsNew York · $100K – $3M

How we know: Y Combinator's founder network · fjlabs.com · Not right? Tell us

FundersClublisted by FundersClubSan Francisco · $290K

How we know: FundersClub's portfolio page · Y Combinator's founder network · Not right? Tell us

Kima Ventureslisted by Kima VenturesParis · $50K – $5M

How we know: Kima Ventures's portfolio page · Y Combinator's founder network · Not right? Tell us

Multiplier Capitallisted by Multiplier CapitalWashington

Newtown Partnerslisted by Newtown PartnersCape Town

How we know: Newtown Partners's portfolio page · Not right? Tell us

Silicon Gardenslisted by Silicon Gardens$330K – $1.6M

How we know: Silicon Gardens's portfolio page · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

ACE & CompanyreportedGenevavia Sherif El Halwagy · inferred

How we know: the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Bragiel BrothersreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Crystal Towers CapitalreportedMountain View

How we know: Y Combinator's founder network · Not right? Tell us

FRC FUND MANAGEMENT S.À R.L.reportedZagreb

How we know: Y Combinator's founder network · open dataset · 5k.vc investor directory · Not right? Tell us

SpeedinvestreportedVienna · $5M – $30M

How we know: Y Combinator's founder network · open dataset · 5k.vc investor directory · Not right? Tell us

WefunderreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$13.4M disclosed across 2 rounds · 2017–2019

▶$5MraisedAug 2019 · 3 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Michael SchusterDirector
Jugoslav PetkovicExecutive Officer, Director
Grisa Soba UrataricDirector

Offering amount: $5M
Amount sold: $5M
First sale: Aug 2019
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$8.3MraisedJan 2018 · 56 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Grisa SobaDirector
Jugoslav PetkovicExecutive Officer, Director
Michael SchusterDirector

Offering amount: $8.3M
Amount sold: $8.3M
First sale: Dec 2017
Incorporated: Corporation, Delaware, 2014
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 7

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Underground CellarUnderground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.

JupiterJupiter is a monetization platform for food content creators that facilitates brand partnerships with CPG companies, integrates with ad networks, and enables commerce through Instacart. The platform serves content creators of all sizes in the food and cooking niche.

InstacartInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

BetterBasketBetterBasket provides AI-driven pricing optimization and analysis tools for grocery retailers. The platform uses price scraping, product matching, and elasticity analysis to help grocers make data-informed pricing decisions amid supply chain volatility.

Chow Central IncChow Central operates a delivery-focused food service in Nigeria that serves meals quickly at lower cost than traditional restaurants by operating within concentrated local areas. The company targets urban customers seeking affordable and fast food delivery.

Companies working in the same space as Flaviar.

Legal entities · 1

corporate structure

Flaviar, Inc.

Frequently asked questions

What does Flaviar do?: Flaviar operates a members-only club that curates and distributes rare and craft spirits from distilleries worldwide, providing consumers direct access to premium and independent producers. The platform serves spirits enthusiasts by offering a curated selection of craft and rare expressions that are typically unavailable through conventional retail channels.
Who founded Flaviar?: Flaviar was founded by Jugoslav Petkovic, Matija Rijavec, Grisa Soba in 2012.
Who are Flaviar's investors?: Flaviar's investors include FJ Labs, FundersClub, Kima Ventures, Multiplier Capital, Newtown Partners, Silicon Gardens, Y Combinator, ACE & Company and 5 more.
How much funding has Flaviar raised?: Flaviar has disclosed $13.4M raised across 2 rounds.
Where is Flaviar headquartered?: Flaviar is headquartered in Ljubljana, SI.