Flaviar was founded by Jugoslav Petkovic, Matija Rijavec, Grisa Soba in 2012.

Who are Flaviar's investors?

Flaviar's investors include FundersClub, Kima Ventures, Multiplier Capital, Newtown Partners, Silicon Gardens, Y Combinator, ACE & Company.

How much funding has Flaviar raised?

Flaviar has disclosed $13.4M raised across 2 rounds.

Where is Flaviar headquartered?

Flaviar is headquartered in Ljubljana, SI.

Flaviar

YC S14

Ljubljana, SI · Founded 2012 · Delaware corporation · 60 employees · 7 known investors

Find your way into Flaviar

40 people in our graph share verified history with the Flaviar team — schools, employers, funds. One of them is your warm intro.

Amanda Jones Floydunlockedknows Matija Rijavec · together at PeerIndex (overlapped)

knows the team · via Flaviar

×2knows the team · via PeerIndex

knows the team · via Silicon Gardens

×2knows the team · via POP TV (24ur)

×2knows the team · via Povio

Flaviar operates a members-only club that curates and distributes rare and craft spirits from distilleries worldwide, providing consumers direct access to premium and independent producers. The platform serves spirits enthusiasts by offering a curated selection of craft and rare expressions that are typically unavailable through conventional retail channels.

B2B Marketplaces Consumer E-commerce FoodTech Marketplaces Marketplace Food & BeverageSloveniaUnited States of AmericaEuropeAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (S14)

Flaviar was founded in 2012 by Jugoslav Petkovic, Matija Rijavec, and Grisa Soba.

Jugoslav Petkovic in 𝕏co-founder & CEOHe previously co-founded and served as CTO and CEO of mimovrste=), an online spirits retailer in Slovenia that grew to $30M+ in revenue, and Domenca, a web development firm; mimovrste=) was acquired by Netretail Holding in 2012. He has worked as an angel investor and startup mentor in Europe and Silicon Valley.

Matija Rijavec inCo-founder · ITOpsMatija Rijavec is a web application developer with background in social networks and digital platforms. He is founder and CTO of Flaviar, a curated membership club for rare and craft spirits.

Grisa SobainFounder at Flaviar

Board

Michael SchusterBoard director

Investors · 7

FundersClubSan Francisco · $250K – $5M

Kima VenturesParis · $50K – $5M

Multiplier CapitalWashington · $3M – $15M

Newtown PartnersCape Town

Silicon Gardens$330K – $1.6M

Y CombinatorSan Francisco · $500K

ACE & CompanyreportedNew Yorkvia Sherif El Halwagy · inferred

Reported raises · per SEC filings

Form D private placements

$13.4M disclosed across 2 rounds · 2017–2019

▶$5MraisedAug 2019 · 3 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Michael SchusterDirector
Jugoslav PetkovicExecutive Officer, Director
Grisa Soba UrataricDirector

Offering amount: $5M
Amount sold: $5M
First sale: Aug 2019
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$8.3MraisedJan 2018 · 56 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Grisa SobaDirector
Jugoslav PetkovicExecutive Officer, Director
Michael SchusterDirector

Offering amount: $8.3M
Amount sold: $8.3M
First sale: Dec 2017
Incorporated: Corporation, Delaware, 2014
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap

Reservebar18165 shared keywordsReserveBar is an e-commerce platform for rare, luxury, and ultra-premium spirits, champagnes, and wines, serving consumers who shop for self-consumption, collecting, and gifting. Operating as a technology platform with software, data, and distribution capabilities, it delivers curated products to homes across the United States.

Instacart11713 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

Companies competing with Flaviar for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Flaviar do?: Flaviar operates a members-only club that curates and distributes rare and craft spirits from distilleries worldwide, providing consumers direct access to premium and independent producers. The platform serves spirits enthusiasts by offering a curated selection of craft and rare expressions that are typically unavailable through conventional retail channels.
Who founded Flaviar?: Flaviar was founded by Jugoslav Petkovic, Matija Rijavec, Grisa Soba in 2012.
Who are Flaviar's investors?: Flaviar's investors include FundersClub, Kima Ventures, Multiplier Capital, Newtown Partners, Silicon Gardens, Y Combinator, ACE & Company.
How much funding has Flaviar raised?: Flaviar has disclosed $13.4M raised across 2 rounds.
Where is Flaviar headquartered?: Flaviar is headquartered in Ljubljana, SI.