Direct to Consumer Startups

goop kitchen prepares made-to-order meals — including bowls, salads, handhelds, rotisserie, pizza, and pasta — that are gluten-free and made without refined sugars, seed oils, or processed additives, primarily for delivery and takeout. The menu is built around seasonal, nutrient-dense ingredients and developed by a Michelin-experienced culinary team.

2 investors

Gorgie sells sparkling energy drinks with 150mg of natural green tea caffeine, zero sugar, and added ingredients like L-theanine, biotin, and B vitamins. The drinks come in fruit-forward flavors such as Tropical Punch, Mango Burst, Watermelon Splash, and Peach Tea, positioned as a lower-sugar alternative to conventional energy drinks.

2 investors

Graza sells extra virgin olive oil, packaged in squeeze bottles for cooking, baking, frying, and dressing, along with related products like potato chips cooked in olive oil. It is a direct-to-consumer food brand offering olive oil shipped to customers' homes.

2 investors

Graze produces healthier snacks made with simple, wholesome ingredients, sold via subscription snack boxes and in retail stores across the UK. The company, a certified B Corp founded in 2008, positions itself as a healthy on-the-go snacking brand.

2 investors

HALF MAGIC is a cosmetics brand offering colorful eye makeup products including eyeliner, eyeshadow singles, mascara, glitter, and lip products sold direct-to-consumer online. Created by Emmy-winning makeup artist Donni Davy (HBO's Euphoria), the brand focuses on expressive, colorful and glitter-based beauty products.

2 investors

Hallyhair produces ammonia-free, resorcinol-free, and chemical-free hair color products for consumers. The company emphasizes a cleaner formulation that excludes harsh chemicals like sulfates, parabens, and PPD.

2 investors

Happy Products is a coffee brand that makes and sells coffee to consumers. It presents itself as a new company focused on delivering enjoyable, good-tasting coffee.

2 investors

Haute Hijab designs and sells hijabs and related accessories, including underscarves and magnets, for Muslim women seeking modest fashion products. The company manufactures its products in-house with emphasis on quality textiles, style, and comfort.

2 investors

Heads Up For Tails is a pet care brand selling dog and cat food, treats, apparel, and pet accessories through its online store. It offers products such as natural dog food and seasonal apparel for pets and their owners in India.

2 investors

Healf is an online retailer that curates and sells wellbeing products—including vitamins, supplements, healthy snacks, and cooking essentials—organized around four pillars: Eat, Move, Mind, and Sleep. It offers one-off and subscription purchases, including hard-to-find US brands, to UK consumers.

2 investors

Health Yourself provides at-home healthcare services including lab test kits (analyzed by Swiss lab partner Medisyn), medication subscriptions, and personalized supplements, with results delivered online. It targets consumers in Switzerland and works with Swiss health insurers, aiming to make routine healthcare more accessible and reduce administrative burden on providers.

2 investors

Heaps Normal is an independent, Australian-owned non-alcoholic beverage company producing non-alc beers (including a draught and prosecco) sold to pubs and consumers. It also operates a physical bar/venue and positions itself around social drinking without alcohol.

2 investors

Henry's Original is a farmer-owned cannabis brand that cultivates sun-grown, Clean Green Certified and ECCO Certified flower in small batches using sustainable, organic-based methods. It produces and sells craft eighths, pouch flower, and pre-rolls (including infused pre-rolls), handling growing, trimming, and packaging in-house in Mendocino County, California.

2 investors

HER ONE produces dietary supplements formulated for women's specific nutritional needs, offering products such as collagen, creatine, and all-in-one beauty supplements in various flavors. The products are made in Germany and the EU without artificial flavors, lactose, or added sugar.

2 investors

Hest designs and makes portable camping mattresses, sleeping pads, and pillows using memory foam for outdoor and travel use. The products, developed in collaboration with Rivian, target campers and outdoor enthusiasts seeking home-quality sleep.

2 investors

Heura Foods makes plant-based meat alternatives — including burgers, chunks, fillets, cold cuts, nuggets, sausages, and mince — using ingredients such as soy and pea protein and extra virgin olive oil. The company positions its products with a Mediterranean identity and sells to consumers seeking meat substitutes.

2 investors

Hippeas makes plant-based snacks made from chickpeas, including protein crunch, chickpea puffs, tortilla chips, and pops in various flavors. The products are marketed as higher-protein, vegan-friendly snack alternatives sold direct to consumers.

2 investors

HOLO Footwear designs and sells shoes made with eco-friendly materials, aiming to combine style, performance, and affordability. It is a consumer footwear brand marketing all-terrain shoes for versatile, active lifestyles.

2 investors

Hims offers personalised healthcare through online consultations with licensed medical providers, creating individual treatment plans and delivering prescription and generic treatments direct to customers. It provides ongoing access to a care team and health content, serving consumers in the UK.

2 investors

Honeybee Health is a mail-order pharmacy based in California that fills prescription and over-the-counter medications, selling generic drugs at transparent, low prices without insurance. It serves patients directly as well as telehealth platforms and practitioners through a prescription fulfillment partnership program, and can also fill prescriptions for pets.

2 investors

Hootie Hoo designs kids' outerwear such as jackets and pants for outdoor winter play, made with recycled materials and built for durability. Founded in Vermont, the company sells children's cold-weather apparel.

2 investors

Horizn Studios designs smart luggage, backpacks, and travel accessories, including cabin and check-in suitcases made with recycled and sustainable materials such as Re-Nylon and rPET. The brand targets frequent travellers with a focus on sustainability.

2 investors

House Party makes plant-based, vegan cheese dip designed to taste like traditional cheesy dip, made from vegetables and marketed as keto-friendly and allergen-conscious (top 9 free). The consumer food brand sells its dairy-free cheesy dip for at-home entertaining and everyday snacking.

2 investors

Hype and Vice creates college-branded apparel designed for women that combines fashion with university merchandise. The company serves female college students seeking stylish alternatives to traditional oversized or poorly-fitting collegiate clothing.

2 investors