Defunkify
Portland, US · Oregon corporation · 3 known investors
Defunkify manufactures plant-based laundry detergents designed to eliminate odors at the molecular level rather than masking them with fragrance, formulated as safe alternatives for sensitive skin and performance fabrics. The product line includes powder and liquid detergents marketed toward consumers seeking non-toxic, eco-friendly cleaning solutions.
Founders & leadership
CM
Chance Merritt
AN
Ashley Nordell
JM
John M MillerExecutive
RR
Robbie ReidNamed on SEC filing
RG
Richard GeigerNamed on SEC filing
Board
MC
Myron ChadowitzBoard director
RW
Robert WolfBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$10.8M disclosed across 10 rounds · 2014–2025
▶$821.7KraisedJan 2026 · 32 investors · OtherRule 506(b)
▶$821.7KraisedJan 2026 · 32 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Robbie ReidExecutive Officer, Director
- Robert WolfDirector
- Offering amount
- $1M
- Amount sold
- $821.7K
- First sale
- Dec 2025
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$250KraisedMar 2022 · 1 investors · OtherRule 506(b)
▶$250KraisedMar 2022 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Richard GeigerExecutive Officer, Director, Promoter
- Greg Van GasseDirector
- Ian KnowlesDirector
- Offering amount
- $2M
- Amount sold
- $250K
- First sale
- Feb 2022
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$4.3MraisedFeb 2021 · 28 investors · OtherRule 506(b)
▶$4.3MraisedFeb 2021 · 28 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg Van GasseDirector
- Ian KnowlesDirector
- Richard GeigerExecutive Officer, Director, Promoter
- Offering amount
- $5.8M
- Amount sold
- $4.3M
- Proceeds to insiders
- $160K
- First sale
- Jan 2021
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$1.7MraisedNov 2020 · 24 investors · OtherRule 506(b)
▶$1.7MraisedNov 2020 · 24 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Richard GeigerExecutive Officer, Director, Promoter
- John MillerExecutive Officer, Director
- Myron ChadowitzDirector
- Offering amount
- $1.7M
- Amount sold
- $1.7M
- First sale
- Oct 2019
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$575KraisedMar 2020 · 10 investors · Other
▶$575KraisedMar 2020 · 10 investors · Other
Officers, directors & promoters on the filing
- Richard GeigerExecutive Officer, Director, Promoter
- John MillerExecutive Officer, Director, Promoter
- Myron ChadowitzDirector
- Offering amount
- $750K
- Amount sold
- $575K
- First sale
- Mar 2019
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 04
▶$1MraisedFeb 2020 · 1 investors · OtherRule 506(b)
▶$1MraisedFeb 2020 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Richard GeigerExecutive Officer, Director, Promoter
- Myron ChadowitzDirector
- John MillerExecutive Officer, Director, Promoter
- Offering amount
- $1M
- Amount sold
- $1M
- First sale
- Jan 2020
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$1.3MraisedAug 2018 · 23 investors · OtherRule 506(b)
▶$1.3MraisedAug 2018 · 23 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- John MillerExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $1.3M
- Minimum investment
- $10K
- First sale
- Dec 2017
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$250KraisedMar 2017 · 9 investors · OtherRule 506(b)
▶$250KraisedMar 2017 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Richard GeigerExecutive Officer, Director
- John M MillerExecutive Officer, Director
- Myron ChadowitzDirector
- Offering amount
- $500K
- Amount sold
- $250K
- Minimum investment
- $15K
- First sale
- Jun 2016
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 1
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Companies competing with Defunkify for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Defunkify do?
- Defunkify manufactures plant-based laundry detergents designed to eliminate odors at the molecular level rather than masking them with fragrance, formulated as safe alternatives for sensitive skin and performance fabrics. The product line includes powder and liquid detergents marketed toward consumers seeking non-toxic, eco-friendly cleaning solutions.
- Who founded Defunkify?
- Defunkify was founded by Chance Merritt, Ashley Nordell.
- Who are Defunkify's investors?
- Defunkify's investors include Long Way Ventures, Cascade Seed Fund, Safer Made.
- How much funding has Defunkify raised?
- Defunkify has disclosed $10.8M raised across 10 rounds.
- Where is Defunkify headquartered?
- Defunkify is headquartered in Portland, US.