Chamberlain Coffee

Chamberlain Coffee is a consumer beverage company founded by YouTube creator Emma Chamberlain that sells organic coffee, cold brew, matcha, tea and single-serve formats alongside branded accessories. Its coffee range is built on 100% Arabica beans sourced from Papua New Guinea, Nicaragua and Colombia and offered as whole bean or ground across light, medium and dark roasts, plus flavored medium roasts including vanilla, hazelnut, caramel, honey, chocolate raspberry and peppermint mocha; USDA organic options are available and the coffee is roasted in California. Other lines include instant sticks, coffee pods, cold brew singles, chai, tea bags, flavored matcha and ready-to-drink cold brew lattes. Retail prices on the company site run about $20-$23 for coffee bags and matcha.

The brand began as a direct-to-consumer launch in December 2019 with a family blend cold brew and was relaunched with a full operating team in 2020 after Blazar Capital invested. It subsequently moved into national retail, reaching more than 375 Target stores in 2023, launching a Walmart-exclusive canned line the same year, and adding Whole Foods, Sprouts and Erewhon; by 2026 it was reported in more than 6,000 retail locations. Products are also sold on Amazon. Chamberlain Coffee has extended into physical retail with cafés at Westfield Century City (opened January 2025) and a standalone location on Abbot Kinney Boulevard in Venice, both designed with Proem Studio, offering seasonal menus, local pastries, exclusive merchandise and brand collaborations.

Founding story

Emma Chamberlain began posting on YouTube in 2017 at age 16 and regularly made and drank iced coffee on camera, which became a signature associated with her by her audience. She launched Chamberlain Coffee as a direct-to-consumer brand in December 2019 with a family blend cold brew at age 19. Growing up in cafés around San Francisco also informed a longer-term ambition to open her own physical spaces.

Business model

Consumer packaged goods brand selling branded coffee, matcha, tea and ready-to-drink beverages through its own e-commerce site, third-party marketplaces such as Amazon, national grocery and mass retail chains, and company-operated cafés.

Product sales: direct-to-consumer online orders (free US shipping over $75, email-signup discounts), wholesale/retail distribution across more than 6,000 retail locations, and in-store café sales of drinks, food and merchandise. Reported prices include coffee bags around $16-$23, matcha $22-$23, canned lattes $2.98-$3.50 and café lattes $4.25-$7.

Traction

Reported revenue of about $22M in 2024 and $19M in 2023, with a projected (unconfirmed) $33M for 2025. Distribution in more than 6,000 retail locations by 2026, including over 375 Target stores from 2023. The company site shows aggregate ratings of 4.62 across 21,700 reviews sitewide and 4.8 across 43,128 reviews on the coffee beans collection. Its ceremonial-grade matcha has sold out five times, and the first café logged more than 30,000 transactions in its opening stretch.

Latest developments

Two Los Angeles cafés are operating, including the standalone Abbot Kinney location in Venice with a seasonal menu, local pastries, exclusive merchandise and Los Angeles brand collaborations. The current product focus includes organic coffee and matcha, with coconut-flavored cold brew and matcha promoted as recent additions, and reported distribution exceeding 6,000 retail locations by 2026.