Deardahlia
2 known investors
Dear Dahlia is a vegan and cruelty-free luxury cosmetics brand offering makeup products infused with Dahlia Variabilis flower extract and certified organic ingredients such as shea butter, argan oil, and sweet almond oil. Its products emphasize skin-conditioning and nourishing properties along with a signature marble design.
Also known as Dear Dahlia · DEAR DAHLIA
Investors · 2
Company profile
researched Aug 2026Dear Dahlia is a vegan and cruelty-free color cosmetics brand that positions itself in the prestige/luxury beauty segment. The brand states that it neither tests on animals nor uses animal-derived ingredients. Its catalogue spans lip, eye and face makeup plus sets, including the Daily Defense PDRN BB Cream, Endless Skin Cream Mist, Petal Drop Liquid Blush, Lip Paradise Sensual Lip Glow, Lip Paradise Effortless Matte Lipstick, Lip Paradise Sheer Dew Lipstick, Paradise Dream Velvet Lip Mousse, Paradise Shine Eye Sequins, Perfect Designing Shadow Stick and Skin Luminous Highlighter. Many products are offered in wide shade ranges, with the blush and lip lines carrying more than a dozen color variants each.
The brand is operated by BARAM INTERNATIONAL Co., Ltd., with an office at 12th floor, 317 Dosan-daero, Gangnam-gu, Seoul, and a Korean business registration number of 234-81-00766. Customer support is handled by email with stated weekday hours of 10:00-17:00. A third-party company directory lists the company's headquarters as Seoul, South Korea and describes it as prestige vegan beauty, with no known external funding recorded.
Business model
Dear Dahlia sells branded makeup and skincare-adjacent products directly to consumers through its own online stores, which are segmented by region (US, Korea, Japan, Taiwan, Europe, Middle East and a global storefront) and offer international shipping to a broad list of countries. The US site promotes free shipping on orders above $50 and operates a customer rewards program with account registration; the global store supports both registered-account and guest checkout.
Revenue comes from retail sales of individual cosmetics and multi-product sets at published prices, for example $33 for the Daily Defense PDRN BB Cream, $38 for the Endless Skin Cream Mist, $27 for the Petal Drop Liquid Blush, $34 for the Lip Paradise Effortless Matte Lipstick and Perfect Designing Shadow Stick, $32 for the Lip Paradise Sensual Lip Glow, $31 for the Paradise Shine Eye Sequins and Paradise Dream Velvet Lip Mousse, and $35 for the Mini Petal Drop Liquid Blush Duo Heart Petal Edition.
Latest developments
The US site's current merchandising highlights the newly introduced Daily Defense PDRN BB Cream, available in 16 shades, alongside the Endless Skin Cream Mist and Petal Drop Liquid Blush promoted through the Ahn Hyo Seop collaboration.
▸Full profile — market position, go-to-market, geography
Market position
An external company directory categorizes Dear Dahlia as prestige vegan beauty based in Seoul and records no known external funding.
The brand's stated positioning rests on vegan formulations and a cruelty-free policy that excludes animal testing and animal-derived ingredients, combined with a luxury/prestige presentation and broad shade ranges.
Go-to-market
Distribution is primarily through region-specific direct-to-consumer webstores with worldwide shipping options, supported by loyalty rewards, an Instagram presence, an on-site makeup guide and celebrity marketing, including a collaboration with actor Ahn Hyo Seop used to promote the Endless Skin Cream Mist and Petal Liquid Blush.
Consumers seeking vegan and cruelty-free prestige makeup, addressed across Korean, US, European, Japanese, Taiwanese and Middle Eastern markets in Korean, English, Chinese and Japanese.
Geography
The company is headquartered in Seoul, South Korea, and runs localized storefronts for the US, Korea, Japan, Taiwan, Europe, the Middle East and a global site, with shipping offered to a long list of countries across Asia, Europe, the Americas, Africa and Oceania.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe US site promotes a 'dear dahlia x ahn hyo seop' campaign featuring the Endless Skin Cream Mist and Petal Liquid Blush.
Dear Dahlia introduced the Daily Defense PDRN BB Cream, marketed on its US site as new and priced at $33, offered in 16 shades.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Deardahliadeardahlia.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Deardahlia do?
- Dear Dahlia is a Seoul-based vegan, cruelty-free luxury makeup brand sold direct-to-consumer across multiple regions.
- Who are Deardahlia's investors?
- Deardahlia's investors include Aju IB Invesment Corporation, Kiwoom Investment.