Crowd Cow
Seattle, US · Founded 2016 · Delaware corporation · 4 known investors
CrowdCow sources and sells high-quality, sustainably-produced food from ethical farms and fisheries, partnering directly with producers to bring traceable products to consumers across the country. The company emphasizes food transparency and sustainability for both environmental and animal welfare reasons.
B2B MarketplacesDirect to ConsumerFoodTechImpact & Social Good
Founders & leadership
Crowd Cow was founded in 2016 by Ethan Lowry and Joseph Heitzeberg.
EL
Ethan LowryCo-founder
JH
Joseph HeitzebergCo-founder
Investors · 4
Funding
SEC filings, press & company announcements$17.1M disclosed across 2 of 3 rounds · 2016–2025
- Undisclosed amountSeries AMar 2025Source ↗
▶$15.1MraisedNov 2019 · 18 investors · Other TechnologyRule 506(b)
▶$15.1MraisedNov 2019 · 18 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joseph HeitzebergExecutive Officer, Director
- Ethan LowryExecutive Officer, Director
- Michelle NewberyExecutive Officer
- Scott JacobsonDirector
- Offering amount
- $15.6M
- Amount sold
- $15.1M
- First sale
- Nov 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$1.9MraisedDec 2016 · 22 investors · OtherRule 506(b)
▶$1.9MraisedDec 2016 · 22 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Ethan LowryExecutive Officer, Director, Promoter
- Joseph HeitzebergExecutive Officer, Director, Promoter
- Offering amount
- $2M
- Amount sold
- $1.9M
- First sale
- Dec 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 2
by search overlapInstacart4183 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Simplyrecipes3896 shared keywordsSimply Recipes is an online resource offering more than 3,600 tested recipes, cooking guides, and meal plans for home cooks. It produces family-friendly food and cooking content aimed at helping people prepare everyday meals.
Companies competing with Crowd Cow for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Everything You Need for an Unforgettable Summer BBQ Starts With Crowd Cow - Hello Subscriptionhellosubscription.com · Jul 2026Frequently asked questions
- What does Crowd Cow do?
- CrowdCow sources and sells high-quality, sustainably-produced food from ethical farms and fisheries, partnering directly with producers to bring traceable products to consumers across the country. The company emphasizes food transparency and sustainability for both environmental and animal welfare reasons.
- Who founded Crowd Cow?
- Crowd Cow was founded by Ethan Lowry, Joseph Heitzeberg in 2016.
- Who are Crowd Cow's investors?
- Crowd Cow's investors include Ascend Venture Capital, Madrona Venture Group, Unlock Venture Partners, Fuel Capital.
- How much funding has Crowd Cow raised?
- Crowd Cow has disclosed $17.1M raised across 2 of its 3 known rounds.
- Where is Crowd Cow headquartered?
- Crowd Cow is headquartered in Seattle, US.

