Direct to Consumer Startups

Article is an online furniture and home decor retailer that designs modern pieces and works directly with manufacturers to sell them at lower prices. It serves residential and business customers across North America.

4 investors

MORI sells baby clothing and sleep essentials made from organic cotton and bamboo fabrics, including sleeping bags, sleepsuits, bodysuits, blankets and gift sets for newborns and babies. Its products are tested to UK safety standards and the brand positions itself around sustainable, gentle fabrics for new parents.

4 investors

Bachan's makes Japanese barbecue and dipping sauces based on a family recipe, using simple non-GMO ingredients. Its products are sold direct to consumers and in grocery locations nationwide in the United States.

4 investors

Barcode is an all-natural sports performance and wellness beverage made with coconut water concentrate, vitamins, minerals, and adaptogens designed for athletes and health-conscious consumers.

4 investors

Barkyn provides personalized dog nutrition — fresh steam-cooked meals and grain-free premium kibble delivered by subscription — bundled with ongoing veterinary monitoring for dog owners. The company serves pet owners in Portugal and adjusts each dog's plan through its Barkyn Health app and veterinary team.

4 investors

Barvecue makes wood-smoked, plant-based barbecue foods crafted from simple ingredients such as whole soybeans, sweet potatoes, apple cider vinegar, canola oil, and spices. Rooted in North Carolina barbecue traditions, the company operates a plant-based smokehouse and is a certified B Corporation.

4 investors

Beaubble develops creator-led consumer products, partnering with content creators to design and launch cruelty-free, clean, and vegan goods. It uses tools to gather audience input so products reflect what the creator's community wants.

4 investors

Beauty Pie is a direct-to-consumer beauty platform that sources skincare, makeup, fragrances and wellness products from premium labs and suppliers worldwide, offering them to members at significantly reduced prices by eliminating traditional retail markups.

4 investors

BIOHM sells probiotic supplements and at-home gut test kits that analyze the microbiome, with results reviewed by a microbiome-trained registered nutritionist who provides personalized diet and supplement recommendations. Its formula combines bacteria, fungi, and a digestive enzyme intended to support digestive health.

4 investors

Blank Beauty makes custom, made-to-order nail polish, mixing each bottle to a shade the customer specifies (including from an uploaded photo) using an AI-assisted pigment-matching microfactory, with buyers able to name their own color. The direct-to-consumer beauty brand focuses on personalized, on-demand color rather than mass-produced products.

4 investors

The page contains only repeated marketing language ("Free to start · ZERO minimums · ZERO contracts") with no substantive information about the company's business, products, services, or market focus.

4 investors

BloomThat is an on-demand flower delivery service that lets customers order curated floral arrangements and gifts through its app or website starting at $38. It offers same-day delivery in San Francisco, the Bay Area, New York City, and Los Angeles, with next-day delivery across the United States.

4 investors

Boba Bhai is a fusion dining concept that combines Korean street food and bubble tea with Indian culinary influences, targeting foodies and cultural enthusiasts seeking vibrant dining experiences. The company operates quick-service restaurant locations inspired by K-pop culture and street food traditions.

4 investors

Bokksu offers a subscription service that delivers monthly boxes of authentic Japanese snacks, candies, and teas sourced from family-run makers in Japan, along with a culture guide describing each product's origin and flavor. The service is aimed at consumers who want to experience Japanese regional snacks and culture at home.

4 investors

Bold Care is an Indian direct-to-consumer men's health and wellness brand selling products for sexual health, stamina, immunity, and hair growth, including delay sprays, supplements, condoms, and lubricants. It targets men in India and positions itself around destigmatizing conversations about men's sexual health.

4 investors

Bombas sells socks, underwear, and t-shirts direct to consumers, donating an equivalent item to people in need for each purchase. The company operates a give-back model and reports donating over 200 million items across all 50 US states.

4 investors

Brava is a technology company that makes a countertop cooking appliance using its Pure Light Cooking technology to prepare home-cooked meals and snacks quickly. It targets busy families who want to make food at home with less time and effort.

4 investors

ByHeart is an infant formula company that manufactures science-driven baby formula with its own manufacturing process and supply chain. The page addresses a Clostridium botulinum contamination outbreak and outlines new testing protocols and safety controls for its products, sold to families in the US.

4 investors

California Naturals makes affordable personal care products for washing and conditioning hair and body using natural ingredients, available to customers globally.

4 investors

Cerebelly makes organic, vegetable-first baby and toddler food formulated with 16 nutrients associated with early brain development, with no added sugar and testing for heavy metals and toxins. The science-based brand targets parents of young children seeking nutritionally optimized premade food.

4 investors

CHRONEXT operates a digital platform for buying and selling luxury watches, offering certified pre-owned and vintage timepieces through both online retail and physical boutiques in multiple countries. The company authenticates and guarantees each watch through a 17-step quality control process performed by in-house watchmakers.

4 investors

Climatic sells an inhalable respiratory product (marketed as "L Max") intended to support easier breathing, reduce mucus buildup, and improve lung function for athletes and everyday users. It is a consumer wellness/health product distributed direct-to-consumer.

4 investors

Colorescience is a professional skincare brand that develops mineral-based sun protection (SPF), skincare, and color correction products, originally created for post-procedure skin and marketed for all ages and skin types. Its SPF products use only 100% mineral active ingredients such as zinc oxide and titanium dioxide.

4 investors

Just Russel makes personalized dry pet food tailored to individual dogs' nutritional needs based on age, weight, breed, activity level, and health conditions; the company delivers customized monthly subscriptions directly to customers' homes.

4 investors