Fundraising Fox

Blank Beauty

Collierville, US · Founded 2016 · Delaware corporation · 19 employees on LinkedIn · 4 known investors

Blank Beauty makes custom, made-to-order nail polish, mixing each bottle to a shade the customer specifies (including from an uploaded photo) using an AI-assisted pigment-matching microfactory, with buyers able to name their own color. The direct-to-consumer beauty brand focuses on personalized, on-demand color rather than mass-produced products.

AI & Machine LearningConsumerDirect to Consumer

Founders & leadership

CC
CHARLES C. BRANDONNamed on SEC filing

Investors · 4

Evolution VC PartnersNew York
Global BrainTokyo · $100K – $184M
Market Square VenturesKnoxville
RareBreed VenturesBaltimore · $50K – $250K

Reported raises · per SEC filings

Form D private placements

$12.6M disclosed across 3 rounds · 2020–2024

▶$12.3MraisedNov 2024 · 42 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • CHARLES C. BRANDONExecutive Officer
Amount sold
$12.3M
First sale
Oct 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$130.5KraisedNov 2020 · 1 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Charles Creighton BrandonExecutive Officer
Amount sold
$130.5K
First sale
Oct 2020
Incorporated
Limited Liability Company, Tennessee, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$225KraisedJun 2020 · 3 investors · Retailing
Officers, directors & promoters on the filing
  • Charles C BrandonExecutive Officer
Offering amount
$225K
Amount sold
$225K
First sale
Jun 2020
Incorporated
Limited Liability Company, Tennessee, 2016
Federal exemptions
04
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Blank Beauty is a nail polish brand that sells directly to consumers through its own e-commerce site. Its central offering is a custom color service in which a shopper uploads any photo, selects a color from it, and names the resulting shade, which is then produced as a bottle of polish. The company backs this with a stated "100% Color Match Guarantee," offering a refund if a custom shade does not match the requested color.

Alongside custom shades, the site merchandises ready-made collections and categories, including jelly polishes (its stated top-selling collection, with 39 shades), creme polish, magnetic polish (5 products), and top and base coats (12 products). Curated and seasonal collections are marketed on the homepage, such as Sunday Market (14 shades), Jellies, Poolside Alibi (8 shades), summer jellies, and a Stars and Stripes release. Polishes are sold in 15ml bottles and described as 13-free, cruelty-free and vegan.

Business model

Blank Beauty sells nail polish directly to consumers via its own online store, combining made-to-order custom shades with catalog collections and complementary products such as top and base coats. It offers free shipping on orders over $39.

Revenue comes from online product sales of nail polish and related items, including individually customized bottles and pre-defined collection shades.

▸Full profile — market position, technology, go-to-market

Market position

Positioning rests on customer-specified custom shades with a color-match guarantee and shade naming, plus pricing framed as comparable ingredients to premium polish at lower cost by avoiding mark-ups and middlemen, and product claims of 13-free, vegan and cruelty-free formulation.

Technology

The site's custom-color workflow lets customers upload a photo, pick a color from it, and name the shade, which the company frames as "prompt to product" color creation supported by a color-matching capability backed by a 100% Color Match Guarantee.

Go-to-market

Direct-to-consumer online sales through blankbeauty.com, using themed and seasonal collection launches, category merchandising, and free-shipping thresholds to drive orders.

Individual consumers buying nail polish online, including those seeking personalized or seasonal shades; the company also states its products are used by nail professionals.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Free shipping order thresholdJan 2024$39
Jelly polish products offeredJan 202439 products
Magnetic polish products offeredJan 20245 products
Top and base coat products offeredJan 202412 products

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 6

by search overlap
Ulta Salon Cosmetics Fragrance256 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Shopmy126 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Oliveandjune111 shared keywordsOlive & June sells at-home manicure and nail care products, including polish, salon-grade DIY tools, and a "mani system" for consumers doing their own nails. The direct-to-consumer brand also offers educational content and a membership community for nail care enthusiasts.
Poshmark, Inc.108 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Who100 shared keywordsWho What Wear is a digital fashion and beauty publisher producing trend, celebrity style, and shoppable editorial content.
Walgreens97 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.

Companies competing with Blank Beauty for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
Blank BeautyDelaware

In the news

Blank Beauty Inc. Raises $6 Million In Series A Funding From Evolution VC Partners Kirker Enterprises And EPSON | TradedVCtraded.co · May 2025Blank Beauty Closes an Oversubscribed $6 Million Series A Funding to Power the Future of Personalized Beauty with Strategic Investment from EPSON and Kirker Enterprisesbusinesswire.com · May 2025Blank Beauty Closes $6M Series A Fundingfinsmes.com · May 2025Blank Beauty Lands $6.5 Million Series A | BeautyMatterbeautymatter.com · May 2025Blank Beauty Raises Series A Fundingfinsmes.com · May 2025Blank Beauty Secures $6.5M In Series A Funding To Revolutionize Custom Nail Polish—And More | Beauty Independentbeautyindependent.com · May 2025

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Blank Beauty do?
Blank Beauty is a direct-to-consumer brand selling custom-mixed and collection nail polish shades online.
Who are Blank Beauty's investors?
Blank Beauty's investors include Evolution VC Partners, Global Brain, Market Square Ventures, RareBreed Ventures.
How much funding has Blank Beauty raised?
Blank Beauty has disclosed $12.6M raised across 3 rounds.
Where is Blank Beauty headquartered?
Blank Beauty is headquartered in Collierville, US.