Fundraising Fox
/Companies
Sign in

Beauty Pie

Founded 2016 · 669 employees on LinkedIn · 6 known investors

Find your way into Beauty Pie

Sign up to see every warm intro you have to Beauty Pie

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the Beauty Pie team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Sign up with GoogleAlready have an account? Log in

Beauty Pie is a direct-to-consumer beauty platform that sources skincare, makeup, fragrances and wellness products from premium labs and suppliers worldwide, offering them to members at significantly reduced prices by eliminating traditional retail markups.

ConsumerDirect to ConsumerE-commerce

Founders & leadership

Beauty Pie was founded in 2016 by Marcia Kilgore.

MKMarcia Kilgore
Marcia KilgoreFounderMarcia Kilgore founded Beauty Pie, a membership-based direct-to-consumer beauty platform, and previously launched Bliss, Soap & Glory, and FitFlop. She is an active angel investor in healthcare and wellness startups.

Investors · 6

General Catalystlisted by General CatalystSan Francisco · $30M

How we know: General Catalyst's portfolio page · the Companies House shareholder list · funding news · globalcosmeticsnews.com · open dataset · 5k.vc investor directory · Not right? Tell us

Index Ventureslisted by Index VenturesSan Francisco · $540K – $10.8M

How we know: Index Ventures's portfolio page · the Companies House shareholder list · funding news · wwd.com · open dataset · 5k.vc investor directory · Not right? Tell us

Insight Partnerslisted by Insight PartnersNew York · $120M – $350M

How we know: the Companies House shareholder list · funding news · wwd.com · open dataset · 5k.vc investor directory · Not right? Tell us

LocalGlobereportedLondon

How we know: globalcosmeticsnews.com · Not right? Tell us

Also in the syndicate · 1

Latitude VC

Funding

SEC filings, press & company announcements

$100M disclosed across 1 round · 2021

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 6

AllureAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Ulta Salon Cosmetics FragranceUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
DermstoreDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.
ElleHearst Magazines operates a portfolio of fashion, lifestyle, food, home, health, and wellness media brands. The company offers advertising solutions across digital, social, video, print, OTT, and experiential platforms.
WhoWho What Wear is a digital media outlet covering fashion and beauty trends, celebrity style, and shopping recommendations for a global audience of approximately 24 million monthly readers. The publication operates under Future PLC, a specialist media platform with over 220 brands spanning fashion, beauty, technology, and entertainment.
ShopmyShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.

Companies working in the same space as Beauty Pie.

Companies House · registry record

View on Companies House ↗
Registered name
BEAUTY PIE LIMITED
Company number
09647981
Status
Active
Company type
Private limited company
Incorporated
19 Jun 2015
Registered office
1 Wells Street, 5th Floor, London, W1T 3PQ
Nature of business (SIC)
82990 — Other business support service activities n.e.c.
Accounts
last made up to 31 Mar 2025 · next due 30 Dec 2026
Confirmation statement
last made up to 5 May 2026 · next due 19 May 2027

Current officers · 4

  • Andrew Courtney — secretary, appointed 23 Jul 2026
  • Suranga Chandratillake — director, appointed 27 Jan 2026
  • Daniel Hillel Rimer — director, appointed 20 Nov 2019
  • Adam Lewis Vallance — director, appointed 20 Nov 2019

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Beauty Pie do?
Beauty Pie is a direct-to-consumer beauty platform that sources skincare, makeup, fragrances and wellness products from premium labs and suppliers worldwide, offering them to members at significantly reduced prices by eliminating traditional retail markups.
Who founded Beauty Pie?
Beauty Pie was founded by Marcia Kilgore in 2016.
Who are Beauty Pie's investors?
Beauty Pie's investors include Balderton Capital, General Catalyst, Index Ventures, Insight Partners, LocalGlobe.
How much funding has Beauty Pie raised?
Beauty Pie has disclosed $100M raised across 1 round.