Beauty Pie

Investors · 6

BA

Balderton CapitalLondon · $5M – $50M

GE

General CatalystSan Francisco · $30M

IN

Index VenturesSan Francisco · $540K – $10.8M

IN

Insight PartnersNew York · $120M – $350M

LO

LocalGlobereportedLondon

$100M disclosed across 1 round · 2021

• $100MSeries BSep 2021 · 4 sources

  Index Ventures (lead), Insight Partners (lead), Balderton Capital, General Catalyst, Latitude VC, LocalGlobe

  Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

AL

Allure2916 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.

UL

Ulta Salon Cosmetics Fragrance2729 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.

DE

Dermstore1475 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.

EL

Elle1184 shared keywordsHearst Magazines operates a portfolio of fashion, lifestyle, food, home, health, and wellness media brands. The company offers advertising solutions across digital, social, video, print, OTT, and experiential platforms.

WH

Who1027 shared keywordsWho What Wear is a digital media outlet covering fashion and beauty trends, celebrity style, and shopping recommendations for a global audience of approximately 24 million monthly readers. The publication operates under Future PLC, a specialist media platform with over 220 brands spanning fashion, beauty, technology, and entertainment.

SH

Shopmy1019 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.

Companies competing with Beauty Pie for the same Google search keywords, organic and paid, via search-intersection analysis.

Registered name

BEAUTY PIE LIMITED

Company number

09647981

Status

Active

Company type

Private limited company

Incorporated

19 Jun 2015

Registered office

1 Wells Street, 5th Floor, London, W1T 3PQ

Nature of business (SIC)

82990 — Other business support service activities n.e.c.

Accounts

last made up to 31 Mar 2025 · next due 30 Dec 2026

Confirmation statement

last made up to 5 May 2026 · next due 19 May 2027

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.