Beauty Pie
4 known investors
Beauty Pie is a direct-to-consumer beauty platform that sources skincare, makeup, fragrances and wellness products from premium labs and suppliers worldwide, offering them to members at significantly reduced prices by eliminating traditional retail markups.
ConsumerDirect to ConsumerE-commerce
Founders & leadership
MK
Marcia KilgoreFounder
Investors · 4
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Competitors · 7
by search overlapAllure2916 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Ulta Salon Cosmetics Fragrance2729 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Vogue1822 shared keywordsVogue is a fashion and lifestyle media publication covering celebrity style, runway fashion, beauty, weddings, and wellness through articles, videos, and a print magazine. It serves a general consumer audience interested in fashion and pop culture.
Dermstore1475 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.
Elle1184 shared keywordsELLE is an online women's magazine publishing articles on fashion, beauty, celebrity news, culture, and lifestyle. It offers editorial content, shopping guides, and a newsletter for readers interested in style and culture.
Nbcnews1062 shared keywordsNBC News is a news organization that publishes reporting and analysis on U.S. politics, national events, and current affairs for a general audience.
Shopmy1019 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Companies competing with Beauty Pie for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- BEAUTY PIE LIMITED
- Company number
- 09647981
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 19 Jun 2015
- Registered office
- 1 Wells Street, 5th Floor, London, W1T 3PQ
- Nature of business (SIC)
- 82990 — Other business support service activities n.e.c.
- Accounts
- last made up to 31 Mar 2025 · next due 30 Dec 2026
- Confirmation statement
- last made up to 5 May 2026 · next due 19 May 2027
Current officers · 4
- Andrew Courtney — secretary, appointed 23 Jul 2026
- Suranga Chandratillake — director, appointed 27 Jan 2026
- Daniel Hillel Rimer — director, appointed 20 Nov 2019
- Adam Lewis Vallance — director, appointed 20 Nov 2019
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Beauty Pie do?
- Beauty Pie is a direct-to-consumer beauty platform that sources skincare, makeup, fragrances and wellness products from premium labs and suppliers worldwide, offering them to members at significantly reduced prices by eliminating traditional retail markups.
- Who founded Beauty Pie?
- Beauty Pie was founded by Marcia Kilgore.
- Who are Beauty Pie's investors?
- Beauty Pie's investors include Balderton Capital, General Catalyst, Index Ventures, Insight Partners.