Consumer Startups

Borrowell offers Canadians free weekly Equifax credit scores and reports, along with credit monitoring, education, and personalized recommendations for financial products from over 75 partner institutions. The company earns referral fees when members take up recommended banking, insurance, investing, or lending products.

11 investors

Brave makes a privacy-focused web browser built on the open-source Chromium core that blocks third-party ads and trackers by default, along with an independent search engine, a device-wide VPN, and a built-in AI assistant. Its products serve consumers seeking faster, more private browsing, with an optional token-based rewards system for viewing privacy-preserving ads.

11 investors

Bridge Money is a mobile app that rewards users with cash back and coins for everyday purchases, surveys, games, and in-app deals, which can be redeemed for gift cards or direct bank transfers. The app operates two tiers: a free tier for linking existing bank cards and a paid membership tier with a debit card option.

11 investors

Careem operates an "everything app" for the greater Middle East, offering ride-hailing, food and grocery delivery, and payments to consumers across the region. Founded in 2012, it serves over 50 million customers and provides earnings for millions of drivers ("Captains") in more than 70 cities across 10 countries from Morocco to Pakistan.

11 investors

Chowdeck is a food delivery platform in Africa that connects customers with restaurants and delivery riders. The company addresses logistics challenges in food delivery by providing an efficient mobile app for orders, targeting underserved markets where traditional delivery providers are unreliable.

11 investors

Clue is a menstrual and reproductive health app that lets people track their periods, cycle, ovulation, fertility, and related symptoms, and contributes anonymized data to scientific research with institutions such as Johns Hopkins and the Gates Foundation. The company offers a paid Clue Plus subscription and serves over 12 million users worldwide.

11 investors

Clutter provides white-glove storage services for consumers, offering door-to-door pickup, professional packing, photo cataloging, secure warehouse storage, and on-demand delivery of items. The service is backed by Iron Mountain and competes with traditional self-storage by handling logistics and organization on behalf of customers.

11 investors

Copper makes induction stoves with integrated battery energy storage that enable home electrification without major electrical upgrades. The appliances support grid decarbonization by charging when electricity is cleanest and provide power during cooking without requiring 240-volt wiring retrofits.

11 investors

CRED is a members-only app for credit card users in India that rewards timely bill payments with offers and premium experiences, and lets members manage multiple cards while tracking spending and credit scores. Membership is granted to users whose credit bureau score (from CIBIL, Experian, or CRIF) exceeds an eligibility threshold.

11 investors

Eli develops and manufactures at-home hormone level tests that collect longitudinal data on daily hormonal patterns. The company serves individuals interested in tracking their hormone levels through accessible, simple testing.

11 investors

FabFitFun sells a subscription box service that delivers seasonal boxes of full-size lifestyle, beauty, and wellness products, with options to customize the box contents. It operates on a prepaid annual or per-box billing model for consumers.

11 investors

FINN offers flexible car subscriptions for consumers, with terms from six months and monthly pricing that includes insurance, tax, maintenance, and registration. Cars are ordered online with home delivery or pickup at FINN stations, and the fleet's CO2 emissions are offset through certified climate projects.

11 investors

Giva sells jewelry products online, with this page listing items priced under ₹2,000. The company operates a direct-to-consumer ecommerce store aimed at the Indian market.

11 investors

M1 offers online brokerage and investing accounts, including joint brokerage accounts for couples, partners, and family members with shared financial goals. It also provides a high-yield cash account, positioning itself as a consumer personal finance and investing platform in the US.

11 investors

Octane offers financing for recreational and powersports vehicles such as motorcycles, ATVs, and mowers, letting consumers check their rate with a soft credit pull. The platform provides instant decisions, flexible terms, and personalized offers for buyers.

11 investors

OfferUp is a mobile marketplace platform that enables buyers and sellers to trade items locally. The platform targets both individual sellers and local businesses seeking to reach nearby customers.

11 investors

Ollie provides personalized fresh dog food recipes crafted by chefs and food scientists, paired with health monitoring services that analyze dog wellness indicators to optimize nutrition and health outcomes for pet owners.

11 investors

Papa is a platform that connects older adults and families with trained companion caregivers for in-home companionship and support services. The company addresses social isolation and helps reduce healthcare costs through human connection and community building.

11 investors

Phantom is a multichain cryptocurrency wallet designed for consumer accessibility and ease of use. The platform enables token swaps, social features, and money transfers between users.

11 investors

Planet A Foods develops alternative food ingredients using food technology to reduce climate impact in the food industry. The company produces ChoViva, a no-cocoa chocolate ingredient for B2B food manufacturers seeking sustainable supply chain solutions.

11 investors

An e-commerce marketplace based in Pakistan that sells consumer electronics including smartphones, chargers, and accessories with fast delivery and competitive pricing.

11 investors

Primary makes and sells children's clothing in a variety of colors and designs. The company produces apparel for babies and kids with a focus on quality and inclusive sizing.

11 investors

Resolution Games is a game studio that develops virtual and mixed reality games across platforms from PC to XR, with titles including Demeo, Racket Club, Blaston, and Spatial Ops. Founded in 2015, it serves consumers/players and focuses on multiplayer, social XR gaming experiences.

11 investors

Sanzo makes sparkling beverages featuring Asian fruit flavors such as calamansi, lychee, and yuzu, made with real ingredients and without added sugar. The brand targets consumers seeking authentic Asian flavors in a refreshing drink format.

11 investors