Scentbird
YC S15YC Top CompanyNew York City, US · Founded 2013 · Delaware corporation · 165 employees · 10 known investors
Scentbird offers a monthly subscription service allowing customers to select from a large catalog of designer fragrances, with new choices available each month starting at $14.95.
ConsumerDirect to ConsumerUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (S15)
Scentbird was founded in 2013 by Mariya Nurislamova, Rachel ten Brink, and Sergei Gusev.
MN
Mariya NurislamovainCEO/ Co-founder
RT
Rachel ten BrinkCo-founder
SG
Sergei GusevCo-founder
BT
Bennet Theimann
Board
AR
EK
Eric KimBoard director
Investors · 10
500 GlobalSan Francisco · $150K
Entrepreneurs Roundtable Accelerator (ERA)New York · $100K – $2M
FundersClubSan Francisco · $250K – $5M
Kube VC
Ludlow VenturesOak Park · $50K – $1M
Remarkable VenturesNew York
Scrum VenturesSan Francisco
SGH CapitalParis
Y CombinatorSan Francisco · $500K
Rainfall VenturesreportedSan Francisco · $100K – $1M
Reported raises · per SEC filings
Form D private placements$24.6M disclosed across 1 round · 2018
▶$24.6MraisedMay 2018 · 54 investors · OtherRule 506(b)
▶$24.6MraisedMay 2018 · 54 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Mariya NurislamovaExecutive Officer, Director, Promoter
- Andrei RebrovExecutive Officer, Promoter
- Rachel ten BrinkExecutive Officer, Promoter
- Eric KimDirector
- Sergei GusevExecutive Officer, Director, Promoter
- Offering amount
- $26M
- Amount sold
- $24.6M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 2
by search overlapUlta Salon Cosmetics Fragrance10051 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Dillard'S5237 shared keywordsDillard's is a department store retailer selling apparel, cosmetics, and other consumer goods online and in stores, offering credit card rewards and multiple payment options such as Venmo.
Companies competing with Scentbird for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Scentbird do?
- Scentbird offers a monthly subscription service allowing customers to select from a large catalog of designer fragrances, with new choices available each month starting at $14.95.
- Who founded Scentbird?
- Scentbird was founded by Mariya Nurislamova, Rachel ten Brink, Sergei Gusev in 2013.
- Who are Scentbird's investors?
- Scentbird's investors include 500 Global, Entrepreneurs Roundtable Accelerator (ERA), FundersClub, Kube VC, Ludlow Ventures, Remarkable Ventures, Scrum Ventures, SGH Capital and 2 more.
- How much funding has Scentbird raised?
- Scentbird has disclosed $24.6M raised across 1 round.
- Where is Scentbird headquartered?
- Scentbird is headquartered in New York City, US.



