Fluent Forever

Fluent Forever offers a language-learning application built around a method derived from a best-selling language-learning book of the same name. The product avoids translation-based instruction, instead pairing images and audio with a spaced-repetition flashcard system intended to move vocabulary and sounds into long-term memory. Pronunciation is positioned at the start of the learning sequence, with the stated aim of training a learner's listening and speaking ability from the first lessons so that words are retained and spoken fluency develops sooner.

Alongside the self-directed app, the company sells live online coaching, in which learners work with coaches on spoken practice and receive feedback on areas for improvement. Coaching is offered on flexible schedules of one to five days per week and sessions of ten to thirty minutes per day. The app supports twelve language options: German, Castilian Spanish, Latin American Spanish, French, Hebrew, Italian, Japanese, Korean, Dutch, Portuguese, Russian and Mandarin.

Business model

Fluent Forever sells access to its language-learning app directly to individual learners, with an additional paid live online coaching offering delivered by human coaches on weekly schedules chosen by the learner.

Revenue comes from consumer sales of the app and of live online coaching packages structured by number of days per week and minutes per day.

Traction

The company states more than 500,000 users and that 96% of users would recommend the product to friends and family, and claims a 48x boost in effectiveness over traditional classroom methods.