Upwave
YC S12San Francisco, US · Founded 2012 · 50 employees · 4 known investors
Upwave provides brand measurement and advertising research technology for top-of-funnel marketing campaigns, helping brands and agencies validate reach, measure lift, and optimize performance. The platform serves advertisers, agencies, and media companies through data-driven insights and analytics.
Also known as Survata
AdTechAI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaSUnited States of AmericaAmerica / CanadaPartly Remote
Founders & leadership· Y Combinator alumni (S12)
Upwave was founded in 2012 by Chris Kelly.
CK
Chris KellyinCEO & Founder
GL

George LondonCTO
Investors · 4
Competitors · 7
by search overlapSurveyMonkey61 shared keywordsSurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.
Clientify57 shared keywordsClientify is an all-in-one CRM for small and medium-sized businesses that unifies lead capture, email marketing, WhatsApp and social/inbox messaging, sales pipelines, automations and real-time reporting in one platform. It targets SMB sales teams and includes AI features for conversation summaries, suggested replies and lead prioritization, plus B2B contact search and CRM migration support.</parameter>
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Gallup56 shared keywordsGallup conducts global research and analytics on employee engagement, wellbeing, and workplace performance, and offers a workplace performance platform along with tools like CliftonStrengths. It serves organizations seeking to measure and improve human potential and workforce outcomes.
Pewresearch53 shared keywordsPew Research Center is a nonpartisan organization that conducts public opinion polling, demographic research, and data analysis on social, political, economic, and religious trends in the United States and internationally. It publishes survey-based reports and uses computational methods through its Data Labs to study attitudes and behaviors.
University of British Columbia52 shared keywordsThe University of British Columbia is a public university offering academic programs, research, and campus events across areas such as environmental science, business, music, and agriculture. It serves students, faculty, staff, and the public in British Columbia, Canada.
SurveySparrow52 shared keywordsSurveySparrow is an omnichannel experience management platform built around conversational, chat-style surveys designed to increase response rates. It offers feedback and survey tools for businesses to collect and act on customer and employee feedback.
Gelato51 shared keywordsThe global on-demand print platform
Companies competing with Upwave for the same Google search keywords, organic and paid, via search-intersection analysis.
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Frequently asked questions
- What does Upwave do?
- Upwave provides brand measurement and advertising research technology for top-of-funnel marketing campaigns, helping brands and agencies validate reach, measure lift, and optimize performance. The platform serves advertisers, agencies, and media companies through data-driven insights and analytics.
- Who founded Upwave?
- Upwave was founded by Chris Kelly in 2012.
- Who are Upwave's investors?
- Upwave's investors include Conductive Ventures, Ridge Ventures, Uncork Capital, Y Combinator.
- Where is Upwave headquartered?
- Upwave is headquartered in San Francisco, US.






