Upwave
YC S12San Francisco, US · Founded 2012 · 50 employees · 8 known investors
Find your way into Upwave
238 people in our graph share verified history with the Upwave team — schools, employers, funds. One of them is your warm intro.
Dorothy Changunlockedknows George London · together at Yale University (overlapped)
×7knows the team · via Yale University
×2knows the team · via Bridgewater Associates
×2knows the team · via The Branson School
Upwave provides brand measurement and advertising research technology for top-of-funnel marketing campaigns, helping brands and agencies validate reach, measure lift, and optimize performance. The platform serves advertisers, agencies, and media companies through data-driven insights and analytics.
Also known as Survata
AdTechAI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaSUnited States of AmericaAmerica / CanadaPartly Remote
Founders & leadership· Y Combinator alumni (S12)
Upwave was founded in 2012 by Chris Kelly.
CK
Chris KellyinCEO & Founder
GL
George LondoninCTOGeorge London is a software engineering leader with experience building data-intensive cloud-based SaaS products and managing cross-functional engineering teams spanning web, data engineering, data science, mobile, and DevOps. He has worked as an entrepreneur and manager in the Bay Area, specializing in products involving large datasets and data-driven decision-making systems.
Investors · 8
Conductive Ventures✓ verifiedMountain View
Ridge Ventures✓ verifiedSan Francisco · $2M – $7M
Uncork CapitalSan Francisco · $3M – $5M
Y CombinatorSan Francisco · $500K
Bloomberg BetareportedSan Francisco · $25K – $1M
PIVOTNORTHreportedAtherton
SoftTech VCreportedPalo Alto
Also in the syndicate · 1
IDG Ventureslead
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AApr 2022
IDG Ventures (lead), Bloomberg Beta, PivotNorth, SoftTech VC
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 7
by search overlap
SurveyMonkey61 shared keywordsSurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.
Clientify57 shared keywordsClientify is an all-in-one CRM for small and medium-sized businesses that unifies lead capture, email marketing, WhatsApp and social/inbox messaging, sales pipelines, automations and real-time reporting in one platform. It targets SMB sales teams and includes AI features for conversation summaries, suggested replies and lead prioritization, plus B2B contact search and CRM migration support.</parameter>
<parameter name="sector_codes">["saas", "salestech", "martech"]
Gallup56 shared keywordsGallup conducts global research and analytics on employee engagement, wellbeing, and workplace performance, and offers a workplace performance platform along with tools like CliftonStrengths. It serves organizations seeking to measure and improve human potential and workforce outcomes.
Pewresearch53 shared keywordsPew Research Center is a nonprofit, nonpartisan research organization that conducts surveys and studies on public opinion, behavior, and societal trends across topics like politics, religion, education, health, and jobs. The organization serves leaders, policymakers, and the general public by providing fact-based research and data to inform public dialogue and decision-making.
University of British Columbia52 shared keywordsThe University of British Columbia is a public university offering academic programs, research, and campus events across areas such as environmental science, business, music, and agriculture. It serves students, faculty, staff, and the public in British Columbia, Canada.
SurveySparrow52 shared keywordsSurveySparrow is an omnichannel experience management platform built around conversational, chat-style surveys designed to increase response rates. It offers feedback and survey tools for businesses to collect and act on customer and employee feedback.
Gelato51 shared keywordsThe global on-demand print platform
Companies competing with Upwave for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Upwave do?
- Upwave provides brand measurement and advertising research technology for top-of-funnel marketing campaigns, helping brands and agencies validate reach, measure lift, and optimize performance. The platform serves advertisers, agencies, and media companies through data-driven insights and analytics.
- Who founded Upwave?
- Upwave was founded by Chris Kelly in 2012.
- Who are Upwave's investors?
- Upwave's investors include Conductive Ventures, Ridge Ventures, Uncork Capital, Y Combinator, Bloomberg Beta, PIVOTNORTH, SoftTech VC.
- Where is Upwave headquartered?
- Upwave is headquartered in San Francisco, US.