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Upwave

YC S12

San Francisco, US · Founded 2012 · 50 employees · 15 known investors

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Upwave offers a marketing analytics platform that uses data science and machine learning to measure the impact and effectiveness of brand advertising for large enterprise brand marketers. Its customers include major consumer brands such as Unilever, Verizon, and American Express.

Also known as Notokel, Inc. · Survata

AdTechAI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaSUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (S12)

Upwave was founded in 2012 by Chris Kelly.

CKChris Kelly
Chris KellyCEO & Founder
GLGeorge London
George LondonCTOGeorge London is a software engineering leader with experience building data-intensive cloud-based SaaS products and managing cross-functional engineering teams spanning web, data engineering, data science, mobile, and DevOps. He has worked as an entrepreneur and manager in the Bay Area, specializing in products involving large datasets and data-driven decision-making systems.
AB
Ajey BhirHead of Finance
KI
Kendra IngramSenior Manager, Talent Acquisition
MF
Matus FaroEngineering Manager
AW
Aaron WengerCTO2012–2014
AS
Ashley Shin
JW
Jim Warner
AS
Anil SippyRecruitingformer
SB
Sunaina Bara-SahaRecruiterformer
BN
Brett NewmanRecruiterformer

Investors · 15

Initialized Capital✓ confirmed by UpwaveSan Francisco · $1M – $5M

How we know: Initialized Capital's portfolio page · the company's own site · Y Combinator's founder network · initialized.com · Not right? Tell us

Ridge Ventures✓ confirmed by UpwaveSan Francisco · $2M – $7M

How we know: Ridge Ventures's portfolio page · the company's own site · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Uncork Capital✓ confirmed by UpwaveSan Francisco · $3M – $5M

How we know: Uncork Capital's portfolio page · the company's own site · Y Combinator's founder network · Not right? Tell us

Bloomberg Beta✓ confirmed by UpwaveSan Francisco · $25K – $1M

How we know: the company's own site · upwave.com · Y Combinator's founder network · Not right? Tell us

Industry Ventures✓ confirmed by UpwaveSan Francisco · $250K – $50M

How we know: the company's own site · Y Combinator's founder network · Not right? Tell us

PIVOTNORTH✓ confirmed by UpwaveAtherton

How we know: the company's own site · upwave.com · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Andreessen HorowitzreportedMenlo Park · $500K – $50M

How we know: Y Combinator's founder network · Not right? Tell us

General CatalystreportedSan Francisco · $30M

How we know: Y Combinator's founder network · Not right? Tell us

SoftTech VCreportedPalo Alto

How we know: upwave.com · Not right? Tell us

Start Capitalreported

How we know: Y Combinator's founder network · Not right? Tell us

SV AngelreportedSan Francisco · $150K – $20M

How we know: Y Combinator's founder network · Not right? Tell us

Tom ChavezreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Also in the syndicate · 1

IDG Ventureslead

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

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Companies working in the same space as Upwave.

Legal entities · 2

corporate structure
Notokel, Inc.
Upwave, Inc.

In the news

Survata Surveys Investors, Raises $6 Million Series A – TechCrunch - Upwave. Bring Science to Top-of-Funnel.upwave.com · Apr 2022Upwaveupwave.com · Jul 2018

Frequently asked questions

What does Upwave do?
Upwave offers a marketing analytics platform that uses data science and machine learning to measure the impact and effectiveness of brand advertising for large enterprise brand marketers. Its customers include major consumer brands such as Unilever, Verizon, and American Express.
Who founded Upwave?
Upwave was founded by Chris Kelly in 2012.
Who are Upwave's investors?
Upwave's investors include Conductive Ventures, Initialized Capital, Ridge Ventures, Uncork Capital, Bloomberg Beta, Industry Ventures, PIVOTNORTH, Y Combinator and 6 more.
Where is Upwave headquartered?
Upwave is headquartered in San Francisco, US.