아드리엘
Founded 2017 · 57 employees on LinkedIn · 2 known investors
Adriel is a business intelligence platform that consolidates marketing and advertising data from 650+ sources into a single dashboard, enabling marketers to track cross-channel campaign performance, ROAS, and KPIs without manual data processing. It serves marketing teams and agencies that need real-time insights, automated reporting, and budget optimization across multiple ad platforms.
Also known as Adriel · 아드리엘
Founders & leadership
아드리엘 was founded in 2017 by Sophie Soowon Eom.
Investors · 2
Company profile
researched Aug 2026Adriel operates a data integration and visualization platform for digital marketing teams. The product centralizes advertising and analytics data from paid media channels, analytics tools and mobile measurement partners, normalizes it into a unified, business-ready form, and exposes it through customizable dashboards and reports. Users connect sources through no-code connectors, then build dashboards with drag-and-drop widgets or start from pre-built templates.
The platform is organized into four modules. Adriel BI covers integrated connectors, interactive dashboards, a creative intelligence suite that analyzes which keywords, images, colors and emojis correlate with conversions, reporting with white-labeling for agencies and their clients, and collaboration features with workspace-level access controls. AdOptimize adds custom KPI-threshold alerts, campaign management actions such as toggling campaigns, ad sets and ads on or off and editing budgets, schedules and CPC bids, and AI-driven analysis of marketing data and creatives. DataStream functions as a no-code ETL layer, letting customers select dimensions and metrics and load harmonized data into destinations including Google Sheets, databases, Looker Studio and Tableau. AdGen AI covers ad creation, with a creative image generator, an ad copy generator that analyzes a website URL to produce Google Search and Meta copy with adjustable tone, and a launcher that publishes ads to Google Search, Display, Meta and other channels.
Business model
Adriel sells access to its platform on subscription pricing plans, with prospective customers routed through a demo, after which the company assists in selecting a plan; onboarding and customer support teams are provided, and data pipelines are maintained on the customer's behalf.
Traction
The site states more than 6,300 data-driven teams use Adriel. Published customer cases include the agency Onya (partner since 2024, 100+ hours saved, 50% less time spent on reporting), CARTA ZERO (partner since 2025, 500+ connected data sources, 80+ dashboard users) and MIXI FamilyAlbum (partner since 2023, 100+ hours saved, 15 verticals supported). Testimonials reference users at Harley-Davidson, Fireside Marketing Agency, By4M, Wadiz, Hooked Advertising and Anabolic Health, including a claim of report compilation for seven brands dropping from four days to under 24 hours.
▸Full profile — market position, technology, go-to-market
Market position
Adriel presents itself as a marketing command center for agencies and brands, spanning marketing data integration and visualization, campaign optimization and AI ad creation.
Adriel positions itself as a full AdOps stack rather than a reporting-only tool, combining data integration, visualization, campaign actions and ad generation in one product, with breadth of no-code integrations, managed data pipelines, dedicated onboarding and support, and white-labeling of both dashboards and reports.
Technology
No-code connectors stream real-time data from more than 650 sources; the platform imports selected dimensions and metrics, unifies and normalizes them, and keeps pipelines maintained centrally. Data can be exported to spreadsheets, databases and BI tools. AI components generate ad creatives and copy and produce performance insights from campaign and creative data.
Go-to-market
Inbound demo requests from the website are the primary entry point: prospects book a demo, then receive a sign-up link and pricing-plan guidance. The company also publishes customer success stories and dashboard templates, and emphasizes white-labeled dashboards and reports as a hook for agencies reselling reporting to their own clients.
Digital marketing teams at brands and enterprises, and marketing agencies managing reporting across multiple clients or brands; cited users include in-house marketing teams and agency operators.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- 아드리엘adriel.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 아드리엘 do?
- Adriel is a no-code AdOps platform that centralizes multichannel marketing data into dashboards, reports and campaign controls.
- Who founded 아드리엘?
- 아드리엘 was founded by Sophie Soowon Eom in 2017.
- Who are 아드리엘's investors?
- 아드리엘's investors include Crit Ventures, KT investment Inc..