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AutoGrab
Melbourne, AU · 5 known investors
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AutoGrab is an automotive intelligence platform that provides dealerships, businesses, and individuals with data-driven insights for decision-making in the used car market. The platform operates across Australia, New Zealand, and Malaysia, helping automotive businesses navigate pricing and market dynamics through advanced analytics.
Also known as AutoGrab Group
Founders & leadership
Investors · 5
How we know: EVP's portfolio page · research · autograb.com.au · Not right? Tell us
How we know: Movac's portfolio page · research · autograb.com.au · Not right? Tell us
How we know: octopusventures.com · research · autograb.com.au · Not right? Tell us
How we know: Premier Capital Partners's portfolio page · research · autograb.com.au · Not right? Tell us
How we know: the VCSheet dataset · research · autograb.com.au · Not right? Tell us
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026AutoGrab is a Melbourne-headquartered automotive data intelligence company founded in 2020 by Daniel Werzberger and Chris Gardner, who serve as co-founders and co-CEOs. Its platform captures and aggregates real-time, market-wide data on vehicles listed for sale online and applies AI and machine-learning models to produce vehicle identification, valuations, sourcing and market analytics. The company describes its purpose as answering what a specific vehicle is, what it is worth at a given moment, and where that value is heading, with an AI engine branded Automate used to compress processes that previously took hours.
Customers include dealerships, insurers, fleet managers, lenders and other financial institutions. Dealers use real-time values based on average selling prices for specific model types, while fleet managers assess trade-in and sale timing. AutoGrab also runs consumer-facing brands: CarAnalysis, which returns market value, specifications, accident history and stolen-vehicle status from a VIN, and Valuemycar, which provides instant valuations for sellers. The AutoGrab Group additionally owns Dealer Studio, an automotive eCommerce provider supplying dealership websites, lead management, test-drive booking and analytics that integrate with major Australian dealer management systems, and in June 2026 acquired AdTorque Edge's Australian dealer website division.
Leadership listed by the company includes Michael Kapel (COO), Stewart Bird (Chief Product Officer), Raph Hennessy (Head of Engineering), Saxon Odgers (Chief Commercial Officer) and Steven Bearzatto (CTO); Ken Thompson was appointed Chief Product Officer in June 2026.
Founding story
AutoGrab was founded in 2020 by Daniel Werzberger, who had worked in the automotive industry since 2012 and previously built and exited Areyouselling.com.au, an online car platform he grew to A$30 million annual turnover before selling it to Eclipx Group (ASX:ECX) in 2017. He partnered with Chris Gardner, who had spent the prior decade at UK scale-up Loke Digital and at SugarUX, where he led product development across more than 100 MVPs and managed clients including NAB; Werzberger engaged Gardner in 2016 and the pair later co-founded the company. Gardner brought experience in automotive valuations and multi-market transactions, having worked with over 100 automotive, finance and insurance brands.
Business model
B2B software and data platform selling vehicle valuation, sourcing and market analytics to dealerships, insurers, fleet operators, lenders and other financial institutions, complemented by consumer-facing valuation and vehicle history tools (CarAnalysis, Valuemycar) and dealer website/eCommerce services through Dealer Studio.
Traction
More than 1,000 Australian dealerships use the platform (about a quarter of the national market), and more than 90% of Australian motor insurers use AutoGrab data for total loss settlements. International revenue is described as a significant portion of the business. Investor Movac noted the company had demonstrated capital efficiency alongside growth; TEN13's memo referenced cashflow breakeven and rapid growth at the time of its early-stage investment.
Latest developments
In January 2026 AutoGrab closed an A$80 million Series B at an A$230 million valuation led by Octopus Ventures and Movac, with Premier Capital Partners and existing investors EVP and Ten13 participating; proceeds are directed at UK and European expansion and Asia-Pacific growth. In June 2026 the AutoGrab Group acquired AdTorque Edge's Australian website division, covering 500-plus dealer websites, and appointed Ken Thompson as Chief Product Officer.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
AutoGrab states its platform is used by more than 1,000 Australian dealerships, described as roughly a quarter of the national market, and that more than 90% of Australian motor insurers rely on its data for total loss settlements in a A$12 billion motor insurance industry. Press coverage has described the company as 'a Bloomberg terminal, but for the auto industry'. Investor TEN13 characterised existing automotive data providers as failing to service demand for accurate pricing data.
An independent, continuously updated vehicle database combined with AI valuation models that identify vehicles at variant and specification level, delivering valuations in seconds across multiple verticals (dealers, insurers, fleets, finance) and geographies rather than a single segment.
Technology
AutoGrab maintains what it describes as the largest independent vehicle database in Australia, covering vehicle-specific data for all vehicles listed for sale online plus market-wide data updated every second. That data feeds an AI-driven machine learning model referred to as 'the engine', which applies data science algorithms to determine real-time pricing for any vehicle. The company's AI engine, Automate, is positioned to convert multi-hour workflows into seconds, and its data capability is used to identify vehicles down to exact variant, specification and market context.
Go-to-market
Enterprise and SMB B2B sales to dealerships and insurers, supplemented by strategic partnerships — including an exclusive partnership with automotive data provider JATO Dynamics and a distribution partnership with Commonwealth Bank of Australia that surfaces dealer-grade data and AI comparison tools to over 10 million retail banking customers — alongside consumer-facing brands and acquisitions of adjacent dealer website businesses.
Car dealerships (SMB, enterprise and rooftop level), motor insurers, fleet managers and operators, lenders, asset finance and professional services firms, plus retail consumers buying or selling used vehicles.
Geography
Headquartered in Melbourne with teams in Melbourne, Sydney, Auckland, Kuala Lumpur and London. Operations span Australia, New Zealand and Malaysia, with early activity in the United Kingdom and broader Asia; co-founder Chris Gardner relocated to London to lead European expansion while Daniel Werzberger leads Australian operations.
History
Launched in 2020, AutoGrab grew across Australia and New Zealand and had launched five product lines by the time of TEN13's investment write-up published in March 2024, with early expansion into the UK and Asia and progress in insurance, lending and professional services segments. Reported financing includes a A$5 million seed round in 2022 and a A$7 million Series A in October 2023, followed by an A$80 million Series B in January 2026 at a A$230 million valuation. In November 2025 it partnered with Commonwealth Bank of Australia on the Cars for CommBank platform, and in June 2026 it acquired AdTorque Edge's Australian auto websites business.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsAutoGrab acquired AdTorque Edge's Australian website division, which delivers 500+ websites to Australian automotive dealers; AdTorque Edge's advertising, creative, marketing services and NZ business were excluded. The acquired business sits alongside AutoGrab's existing website specialist Dealer Studio.
Co-founder and co-CEO Chris Gardner relocated to London to lead European expansion, while co-founder Daniel Werzberger leads Australian operations.
Series B led by Octopus Ventures (UK) and Movac (New Zealand), with Premier Capital Partners and existing investors EVP and Ten13; advisers were Barrenjoey, Danaher Moulton and Baker McKenzie. Proceeds fund UK and European expansion plus Australian and Asia-Pacific growth.
$80M source ↗
AutoGrab announced an exclusive strategic partnership with automotive data and intelligence provider JATO Dynamics as part of its global expansion.
AutoGrab partnered with Commonwealth Bank on the Cars for CommBank platform, letting bank customers search available vehicles and browse finance options, bringing dealer-grade data and AI comparison tools to over 10 million retail banking customers.
Venture firm TEN13 published a deal memo announcing its early-stage investment in AutoGrab's capital raise.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Automotive data intelligence provider AutoGrab completes $80m capital raise. Funding to support expansion into UK and Europe while accelerating growth in Australia. | AutoGrab Australiaautograb.com.au · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does AutoGrab do?
- Melbourne-founded automotive data intelligence platform providing vehicle valuations, sourcing and analytics to dealers, insurers and fleets.
- Who founded AutoGrab?
- AutoGrab was founded by Daniel Werzberger, Chris Gardner.
- Who are AutoGrab's investors?
- AutoGrab's investors include EVP, Movac, Octopus Ventures, Premier Capital Partners, Ten13.
- Where is AutoGrab headquartered?
- AutoGrab is headquartered in Melbourne, AU.