SendHub

SendHub operates a business text messaging platform that combines mass SMS and MMS campaigns, two-way conversations, scheduled reminders and voice calling. Core product features include a shared inbox for managing text conversations, unlimited groups with text-to-join keywords, merge fields and reusable SMS templates, hosted SMS for text-enabling existing landline or VoIP numbers, inbound and outbound MMS with attachments, an analytics and reporting dashboard covering deliverability and messaging/voice exports, and a contact database with tagging, filtering, segmentation and list import. Each account is provisioned with a dedicated text-enabled local number in a chosen area code, and existing numbers can be ported in; additional lines can be added at any time.

The platform exposes a public API with documentation and connects to more than 100 apps. Direct integrations include Microsoft Teams, Webex, Follow Up Boss and JazzHR, with further connections to Gmail, Google Ads, Google Calendar, Google Forms, Slack, Mailchimp, Facebook, Typeform, Salesforce, Shopify, WooCommerce, TikTok and AWeber available via Zapier. SendHub markets itself as HIPAA-ready and GDPR compliant, and organizes its offering around industry verticals such as healthcare, heavy equipment, nonprofits, real estate, recruiting and restaurants, plus solution categories including bulk SMS, mass texting, SMS notifications, two-way texting, scheduled texts and group messaging.

Earlier in its history the company positioned itself as an enterprise phone service that let businesses create virtual phone numbers and add them to employees' existing mobile devices, with a stated long-term goal of replacing PBX systems with mobile apps and online dashboards. Features at that stage included toll-free lines, call routing to personal cell phones, voicemail transcription, call forwarding and transfer, contact sharing, group texting, SMS short codes and file attachments sent over SMS. A 2013 product, SendHub Manager, gave administrators an online dashboard to provision, add and remove large numbers of employee phone lines without IT involvement.

Business model

SendHub sells its messaging and voice platform as a subscription SaaS product, offered on monthly or annual plans that can be cancelled at any time, with a 14-day free trial and custom enterprise plans sold through a sales team.

Revenue comes from tiered monthly or annual subscriptions: Lite at $19/month ($219/year) with 500 SMS per month, Lite+ at $37/month ($400/year) with 1,000 SMS, Starter at $52/month ($570/year) with 2,000 SMS, and Basic at $100/month ($1,000/year) with 4,000 SMS plus setup, training and an account manager; a custom tier is quoted individually and adds outbound MMS and dedicated short codes. Overage and surcharge fees apply, including $0.025 per voice minute beyond plan allowances, per-segment charges for Canada, Puerto Rico and Guam, and one-time 10DLC brand ($5) and campaign ($15) registration fees.

Traction

SendHub reports 10,000+ monthly users, 100+ reviews and a 4.5 average rating. Earlier reported milestones included 5 million cumulative messages and 2 million messages per month by October 2012, growth from 5,000 to 25,000 users over that period, monthly active users at about 75% of total, an 11% conversion rate for users of six months or more, revenue in the mid-five figures per month with 25% monthly growth as of 2013, and one beta customer, iCracked, provisioning over 300 lines through SendHub Manager.

Latest developments

The company's website footer identifies SendHub as a New Era Technology company, and its plans note that U.S. customers must complete 10DLC brand and campaign registration before using the free trial.