Jotform
Founded 2006 Β· 931 employees on LinkedIn Β· 4 known investors
Jotform provides an online form builder with integrations that automatically forward new form submissions, file uploads, and payment details to communication tools like Microsoft Teams. It serves teams across industries looking to automate the distribution of submitted form data.
Also known as JotForm Β· Jotform, Inc.
Founders & leadership
Jotform was founded in 2006 by Aytekin Tank.
Investors Β· 4
Company profile
researched Aug 2026Jotform, Inc. is a private San Francisco-based software company operating in the SaaS and online data collection sector. Its core product is a drag-and-drop online form builder that lets users create forms without coding, apply custom logos, fonts and colors, set conditional logic, accept payments, generate reports and automate workflows. The platform is available in 18 languages and serves users worldwide.
Beyond the form builder, Jotform has expanded into an adjacent product family: an online survey tool, Jotform Apps (a no-code app builder launched in 2021), Jotform Sign (electronic signature collection, launched 2022), a PDF editor, Jotform Tables, Jotform Boards, Jotform Workflows (a no-code workflow/approval automation product launched in October 2024) and Jotform AI Agents (launched February 2025). The company also markets an AI Data Assistant for managing, organizing and analyzing submission data through natural-language descriptions. The platform advertises more than 150 integrations that route form submissions to email marketing services, project management boards, CRMs and cloud storage applications, and it supports direct online payment collection for product sales, fees and donations.
Founding story
Jotform was founded in 2006 by Aytekin Tank, who serves as founder and CEO.
Business model
Jotform operates a recurring subscription SaaS business with a freemium structure. A free Starter plan includes standard features such as form templates, payment integrations and widgets, with Jotform branding on forms and signed documents, while paid Bronze, Silver and Gold tiers raise form, submission, storage, form view, form field, payment submission and API usage limits. The Gold plan adds optional HIPAA compliance features for handling protected health information. Jotform Enterprise is the only multiuser plan and carries custom pricing with enhanced security, custom domains, single sign-on and HIPAA features. Subscriptions are billed monthly or annually with auto-renewal, cancellation at any time, and a 30-day money-back guarantee.
Subscription revenue from tiered paid plans (Bronze, Silver, Gold) and custom-priced Enterprise contracts, with a free Starter tier used as the entry point. Discounts include 50% off Bronze, Silver and Gold plans for nonprofits and educational institutions and 30% off Enterprise for those segments, plus periodic promotional discounts on upgrades to higher-tier annual plans.
Traction
The company's website and sign-up pages state Jotform is trusted by more than 40 million users worldwide; Wikipedia reports more than 35 million users as of February 2025. By 2012 it had over 700,000 users and more than two million published user forms. Headcount is listed at 856 employees in 2025.
Latest developments
Recent product expansion has centered on automation and AI: Jotform Workflows, a no-code automation solution, launched in October 2024, and Jotform AI Agents, which lets users build their own AI agents for customer service, launched in February 2025. The company is also promoting an AI Data Assistant for managing, organizing and analyzing submission data via natural-language prompts.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Jotform positions itself as a broad-based online form and data-collection platform serving customers from individuals to Fortune 500 companies, and states more than 40 million users on its own site; Wikipedia cites more than 35 million users as of February 2025. Coverage has framed it as a successor option in the forms market following Adobe FormsCentral's wind-down, and Tech Times named its Slack integration among the best productivity apps of 2016.
Jotform combines a no-code form builder with an expanding suite of adjacent tools β apps, tables, boards, workflows, PDF editing, e-signatures and AI agents β under one subscription, along with more than 150 integrations, built-in payment collection, optional HIPAA compliance, a permanently free tier, and steep nonprofit and education discounts.
Technology
A no-code, drag-and-drop form builder with customizable styling and conditional logic, coupled with payment integrations, reporting and workflow automation. Adjacent technology includes a no-code mobile/web app builder, a PDF editor, electronic signature collection, tables and boards interfaces, and AI functionality in the form of Jotform AI Agents and an AI Data Assistant that responds to natural-language requests about submission data. The platform offers more than 150 third-party integrations and optional HIPAA-compliant, encrypted data handling.
Go-to-market
Self-serve, product-led acquisition through a free plan and rapid sign-up via Google, Microsoft, Apple or email, with upgrade prompts triggered when accounts approach usage limits. Distribution is extended through third-party marketplaces and integrations, including availability on Weebly (2016), an IFTTT applet integration (2016), a Slack integration, and listing on the Salesforce AppExchange (2023). Sector-specific discount programs target nonprofits and education, and a direct-contact Enterprise motion serves large organizations, supported by 24/7 customer support.
Individuals, freelancers, startups, small and mid-sized businesses, large enterprises including Fortune 500 companies, nonprofits, and educational institutions from K-12 schools to major universities. Referenced users include Red Bull, Ford, Netflix, Armani, the Financial Times and Facebook's Live team, the last of which used Jotform during an online event with President Barack Obama.
Geography
Headquartered in San Francisco, California, with seven additional offices worldwide: four in Turkey (two in Ankara, one each in Izmir and Istanbul) plus London, Vancouver and Sydney. The service area is worldwide and the product is available in 18 languages.
History
Founded in 2006, Jotform released Wishbox, a screenshot-annotating feedback tool, in 2011. By 2012 it had over 700,000 users and more than two million published forms. In February 2012 the United States Secret Service shut down the Jotform site as part of an undisclosed investigation into user-created forms; the site was restored after two days. In June 2015 the company released an Adobe Document Cloud eSign widget for embedded e-signing, and in April 2016 its software became available on Weebly. In December 2016 it partnered with IFTTT on an applet integration. In 2018 it acquired Noupe, an online magazine. In October 2021, marking its 15th anniversary, the company rebranded with a new logo and color palette and changed its name styling from JotForm to Jotform, and launched Jotform Apps. Jotform Sign followed in 2022, availability on the Salesforce AppExchange in September 2023, Jotform Workflows in October 2024 and Jotform AI Agents in February 2025.
Risks & controversies
In February 2012 the United States Secret Service suspended the Jotform domain as part of a concealed investigation into user-generated forms, taking the site offline for two days and drawing press criticism over the takedown of millions of online forms. Because the platform can handle payments and protected health information, it depends on maintaining security and HIPAA-related compliance controls. On usage limits, exceeding total submission storage causes the oldest form responses to be deleted to make room for new submissions.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 14
launches, deals, and filingsJotform announced an AI Data Assistant for managing, organizing and analyzing submission data through natural-language requests.
Jotform launched Jotform AI Agents, allowing users to build their own AI agents.
Jotform launched Jotform Workflows, a no-code workflow automation product.
Jotform's online forms and workflow automation became available on the Salesforce AppExchange platform.
Jotform launched Jotform Sign, an electronic signature collection tool.
Jotform underwent a rebranding that changed its logo and color palette and altered the brand name from JotForm to Jotform.
Jotform launched Jotform Apps, a no-code app builder.
Tech Times recognized Jotform's Slack integration as one of the best productivity apps of 2016.
Jotform partnered with IFTTT to integrate an Applet for creating forms in other applications.
Jotform announced that its software was available on Weebly.
Jotform released an Adobe Document Cloud eSign Widget for embedded e-signing within forms.
The United States Secret Service shut down the Jotform site as part of a concealed investigation of user-created forms; the site returned online after two days.
Jotform released Wishbox, a feedback tool that annotates screenshots.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Jotformjotform.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Jotform do?
- Jotform is a San Francisco-based SaaS company offering a no-code online form builder and related data-collection tools.
- Who founded Jotform?
- Jotform was founded by Aytekin Tank in 2006.
- Who are Jotform's investors?
- Jotform's investors include Impetus Capital, Seedstars, Twenty Five Ventures, Wocstar Capital.