Zenoti
Unicorn · $1BBellevue, US · Founded 2010 · 1,160 employees on LinkedIn · 9 known investors
Zenoti provides cloud-based software for managing operations at salons, spas, medspas, and fitness businesses in the beauty and wellness industry. The platform supports over 30,000 businesses worldwide with tools for scheduling, implementation, customer success, and operations.
Also known as ManageMySpa
Founders & leadership
Zenoti was founded in 2010 by Sudheer Koneru, Dheeraj Koneru, and Anand Arvind.
Investors · 9
Also in the syndicate · 3
Funding
SEC filings, press & company announcements- Undisclosed amountSeries COct 2023
Tiger Global Management (lead), Accel, Norwest Venture Partners
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Zenoti provides an all-in-one, cloud-based management platform for the beauty, wellness and fitness industry, covering salons, spas, medspas, barbershops and fitness centers. The core product spans online and social booking, point of sale and kiosk checkout, memberships, packages and gift cards, loyalty and referral programs, CRM, employee scheduling, payroll, tipping and commissions, inventory management, marketing automation, reporting and analytics, and multi-location administration. Medspa-specific capabilities include SOAP notes and treatment records, consent forms, before-and-after photo management and EHR integration.
The company layers a set of AI agents, marketed as an "AI Workforce" running on "Zenoti OS," on top of the operational system. Advertised agents include an AI Receptionist for 24/7 call answering and booking, an AI Concierge for reminders, upsells and rebooking, an AI Lead Manager, an AI Marketer for campaigns and reputation management, an AI Scribe for clinical documentation, an AI Dispute Manager for chargebacks, an AI Business Advisor for KPI monitoring, and predictive agents for retention, staff scheduling and inventory forecasting. Additional AI features referenced on the platform page include the Zeenie assistant and the Hyperconnect engagement hub.
The platform is positioned for both single-location operators and large multi-location chains; earlier company materials described it as engineered for reliability and scale using enterprise-level technology, with 99.9% cloud uptime and data migration services. In 2019 the company stated that 60 percent of its employee base worked in R&D.
Founding story
In 2010, brothers Sudheer and Dheeraj Koneru were operating Latitudes Health Club and Tangerine Spas, a chain of salons, spas and fitness centers in Hyderabad, India. Frustrated by existing software that could not support their growing multi-location business, they drew on their enterprise software backgrounds to build a cloud-based platform for operations, appointments, billing, inventory and customer relationships. The product launched as ManageMySpa and was later renamed Zenoti.
Business model
Zenoti sells software to beauty, wellness and fitness businesses, marketed through demo requests, and bundles integrated payments, marketing and payroll functions into the platform. Public materials describe an all-in-one subscription-style platform rather than itemized pricing.
Traction
Company materials cite more than 30,000 salon, spa, medspa and fitness businesses in over 50 countries. Reported customer counts grew from roughly 5,000 outlets in 2016 to thousands of customers in 44 countries in 2019 and more than 12,000 businesses in over 50 countries in December 2020. The company reported over 100% growth in the year preceding May 2019, a target of 130% growth in 2019, and 100% year-over-year growth in 2020.
Latest developments
The company's current positioning centers on a suite of AI agents — AI Receptionist, Concierge, Lead Manager, Marketer, Scribe, Dispute Manager and Business Advisor, plus predictive retention, employee scheduling and inventory agents — delivered on "Zenoti OS." Its about page cites recognition for revenue growth in Deloitte's Fast 500 in 2024.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Zenoti describes itself as the leading enterprise cloud platform for the beauty and wellness industry and the software of choice for salon and spa chains, citing 30,000+ businesses across 50+ countries. Investor commentary at the 2016 Series B framed its differentiation as serving mid-to-large wellness chains whose distributed operations were not addressed by other market players.
Positioned as a single system covering every workflow from booking to payroll for multi-location beauty and wellness chains, combined with AI agents that use cross-customer benchmark data, rather than a set of point tools. Earlier materials emphasized integrated custom reporting, business intelligence, marketing automation and inventory management in one platform with enterprise-grade scale.
Technology
A cloud-based, multi-location SaaS platform with mobile apps (Zenoti Mobile for operations, MyZen for providers), integrated payments and payroll, and AI/machine-learning agents trained on benchmark data from the company's 30,000+ business customers. AI applications include call handling and booking, lead scoring, marketing automation, churn prediction, demand-based staff scheduling, inventory forecasting, dynamic pricing, chargeback evidence generation and HIPAA-oriented clinical documentation.
Go-to-market
Direct enterprise and SMB sales driven by demo bookings and a sales/support organization, supported by content marketing (blog, The Check-In hub, Growth Diaries podcast) and the company's annual Innergize customer conference. Growth has historically come from migrating established multi-location beauty and wellness brands from legacy systems.
Salons, spas, medspas, barbershops, and fitness and yoga businesses, ranging from single-location operators to large multi-location and enterprise chains, plus hotel and resort spa operations. Named customers over time include European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Hair Cuttery, Profile by Sanford, Toni&Guy, Waxing the City, Mario Tricoci, Rudy's Barbershop, Lakme Salons, Kaya Skin Clinics, Gene Juarez, Elemis, MGM Resorts and Taj Hotels.
Geography
Headquartered in Bellevue, Washington, USA, with offices in Brisbane (Australia), Dubai (UAE), Hyderabad (India), Jakarta (Indonesia), Kuala Lumpur (Malaysia), Manchester/Sale (UK), Manila (Philippines) and Paris (France). Customers are served in more than 50 countries.
History
Founded in 2010 as ManageMySpa in Hyderabad, India, the company raised $6 million in Series A funding from Accel, followed by a $15 million Series B led by Norwest Venture Partners with Accel participating, announced in 2016, when the platform served about 5,000 spa and wellness outlets. A $50 million Series C led by Tiger Global Management, with Norwest and Accel participating, was announced in May 2019, bringing total funding to $71 million and covering thousands of customers across 44 countries. In December 2020 the company announced a $160 million Series D led by Advent International (via Advent Tech and Sunley House Capital) with Tiger Global and Steadview Partners, at a valuation above $1 billion and total funding of roughly $250 million; at that point it powered more than 12,000 businesses in over 50 countries. The company's about page cites a $1B+ valuation as of 2021 and recognition on Deloitte's Technology Fast 500 in 2024.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 10
by search overlap
Companies competing with Zenoti for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 5
launches, deals, and filingsCompany about page cites revenue growth recognition by Deloitte's Fast 500 in 2024.
Zenoti closed a $160 million Series D led by Advent International through Advent Tech and Sunley House Capital, with Tiger Global and Steadview Partners participating, at a valuation above $1 billion; funds earmarked for operations, R&D including AI, and M&A.
$160M source ↗
Series C of $50 million led by Tiger Global Management with participation from Norwest Venture Partners and Accel, bringing total funding to $71 million.
$50M source ↗
Series B of $15 million led by Norwest Venture Partners with participation from returning investor Accel, to expand market share, fund product innovation and hiring, and expand into fitness and yoga.
$15M source ↗
Zenoti began as ManageMySpa, a cloud-based platform built by Sudheer and Dheeraj Koneru to address operational challenges at their spa, salon and fitness chain.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Zenotizenoti.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zenoti do?
- Zenoti sells an AI-enabled cloud platform that runs bookings, payments, staffing and marketing for salons, spas, medspas and gyms.
- Who founded Zenoti?
- Zenoti was founded by Sudheer Koneru, Dheeraj Koneru, Anand Arvind in 2010.
- Who are Zenoti's investors?
- Zenoti's investors include Accel, Avataar Venture Partners, Advent International, Norwest Venture Partners, Tiger Global Management, TPG.
- Where is Zenoti headquartered?
- Zenoti is headquartered in Bellevue, US.