MindBody
California, US · Founded 2014 · Delaware corporation · 9 known investors
Mindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
AI & Machine LearningB2B MarketplacesCloud ComputingSaaSWellness & Fitness
Founders & leadership
MindBody was founded in 2014 by Richard L. Stollmeyer and Blake Beltram.
RL
Richard L. StollmeyerCo-founder
BB

Blake BeltraminCo-Founder and MINDBODY Evangelist2013–2019
BW
Brad WillsExecutive
BW
Brett WhiteExecutive
CB
Chet BrandenburgExecutive
KL
Kimberly LytikainenExecutive
WD
William DonohueExecutive
RM
Robert MurphyNamed on SEC filing
JM
Jeff MurphyNamed on SEC filing
Board
JL

TN

Investors · 9
Bessemer Venture PartnersRedwood City · $5M – $100M
Eastward Capital PartnersWest Newton · $3M – $15M
Golub GrowthChicago
IVP (Institutional Venture Partners)San Francisco · $15M – $75Mvia Eric Liaw · board
Pasadena AngelsPasadena · $50K – $500K
Sixth StreetSan Francisco · $50M – $2.5B
Teamworthy VenturesNew York
W Capital PartnersNew York
Catalyst InvestorsreportedNew York · $10M – $20Mvia Tyler Newton · board
Reported raises · per SEC filings
Form D private placements$52.4M disclosed across 3 rounds · 2014–2015
▶$869.8KraisedApr 2015 · 1 investors · Other TechnologyRule 506(b)
▶$869.8KraisedApr 2015 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Richard L StollmeyerExecutive Officer, Director, Promoter
- Robert MurphyExecutive Officer, Director, Promoter
- Brett WhiteExecutive Officer
- Eric LiawDirector
- Graham SmithDirector
- Tyler NewtonDirector
- Katherine Blair ChristieDirector
- Jeremy LevineDirector
- Chet BrandenburgExecutive Officer
- Kimberly LytikainenExecutive Officer
- William DonohueExecutive Officer
- Brad WillsExecutive Officer
- Offering amount
- $869.8K
- Amount sold
- $869.8K
- First sale
- Apr 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$1.5MraisedFeb 2015 · 1 investors · Other TechnologyRule 506(b)
▶$1.5MraisedFeb 2015 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Brad WillsExecutive Officer
- Robert MurphyExecutive Officer, Director, Promoter
- Richard L StollmeyerExecutive Officer, Director, Promoter
- Brett WhiteExecutive Officer
- Chet BrandenburgExecutive Officer
- Kimberly LytikainenExecutive Officer
- Jeremy LevineDirector
- Tyler NewtonDirector
- Eric LiawDirector
- Graham SmithDirector
- William DonohueExecutive Officer
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- First sale
- Feb 2015
- Incorporated
- Corporation, California
- Federal exemptions
- 06b
▶$50MraisedFeb 2014 · 8 investors · Other TechnologyRule 506(b)
▶$50MraisedFeb 2014 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robert MurphyExecutive Officer, Director
- Richard L. StollmeyerExecutive Officer, Director
- Chet BrandenburgExecutive Officer
- Brett WhiteExecutive Officer
- Tyler NewtonDirector
- Eric LiawDirector
- Jeremy LevineDirector
- Jeff MurphyDirector
- Offering amount
- $50M
- Amount sold
- $50M
- First sale
- Feb 2014
- Incorporated
- Corporation, California
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
The MindBody mafia →6 people who came through MindBody went on to found or lead other companies.
Competitors · 10
by search overlapClassPass97970 shared keywordsClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
WellnessLiving53929 shared keywordsWellnessLiving offers all-in-one business management software for fitness, wellness, and beauty businesses such as gyms, yoga studios, spas, and wellness centers. The platform provides booking, management, and marketing tools, and includes a consumer-facing directory for finding and booking local services.
Atly48092 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
Fresha’s Website39321 shared keywordsFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.
Wellhub36242 shared keywordsWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.
BirdEye22116 shared keywordsBirdeye offers an AI-powered platform with multi-agent "AI Coworkers" that handle marketing, operations, and customer experience tasks such as search optimization, review generation, listings management, social posting, and front-desk coordination. It serves multi-location businesses, providing a unified view of customers, locations, and interactions.
Booksy18818 shared keywordsBooksy is a free mobile app for discovering and booking appointments with beauty and wellness service providers such as barbers, hairdressers, massage therapists, and manicurists. The platform eliminates the need for phone calls by enabling instant online booking and appointment management available 24/7.
Orangetheory17235 shared keywordsOrangetheory operates a chain of fitness studios offering group workouts combining full-body strength training and cardio, using OTconnect technology to adapt each session to a member's fitness level. It serves individual fitness consumers through 1,500 individually owned and operated studios worldwide.
Nextdoor (NYSE: 2021)16219 shared keywordsNeighborhood social network; IPO 2021
GlossGenius15602 shared keywordsGlossGenius provides employee management software designed for beauty, wellness, and health businesses. The platform handles staff scheduling, payroll, commission tracking, and performance analytics through a single integrated system.
Companies competing with MindBody for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does MindBody do?
- Mindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
- Who founded MindBody?
- MindBody was founded by Richard L. Stollmeyer, Blake Beltram in 2014.
- Who are MindBody's investors?
- MindBody's investors include Bessemer Venture Partners, Eastward Capital Partners, Golub Growth, IVP (Institutional Venture Partners), Pasadena Angels, Sixth Street, Teamworthy Ventures, W Capital Partners and 1 more.
- How much funding has MindBody raised?
- MindBody has disclosed $52.4M raised across 3 rounds.
- Where is MindBody headquartered?
- MindBody is headquartered in California, US.







