Fundraising Fox

MindBody

California, US · Founded 2014 · Delaware corporation · 9 known investors

mindbodyonline.com

Mindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.

AI & Machine LearningB2B MarketplacesCloud ComputingSaaSWellness & Fitness

Founders & leadership

MindBody was founded in 2014 by Richard L. Stollmeyer and Blake Beltram.

RL
Richard L. StollmeyerCo-founder
BBBlake Beltram
Blake BeltraminCo-Founder and MINDBODY Evangelist2013–2019
BW
Brad WillsExecutive
BW
Brett WhiteExecutive
CB
Chet BrandenburgExecutive
KL
Kimberly LytikainenExecutive
WD
William DonohueExecutive
RM
Robert MurphyNamed on SEC filing
JM
Jeff MurphyNamed on SEC filing

Board

JLJeremy Levine
Jeremy Levinein𝕏Board Member2010–2017Partner at Bessemer Venture Partners
TNTyler Newton
Tyler NewtoninBoard Director2009–2016Managing Partner at Catalyst Investors
ELEric Liaw
Eric Liawin𝕏Board Member2012–2019Investor at IVP (Institutional Venture Partners)

Investors · 9

Reported raises · per SEC filings

Form D private placements

$52.4M disclosed across 3 rounds · 2014–2015

$869.8KraisedApr 2015 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Richard L StollmeyerExecutive Officer, Director, Promoter
  • Robert MurphyExecutive Officer, Director, Promoter
  • Brett WhiteExecutive Officer
  • Eric LiawDirector
  • Graham SmithDirector
  • Tyler NewtonDirector
  • Katherine Blair ChristieDirector
  • Jeremy LevineDirector
  • Chet BrandenburgExecutive Officer
  • Kimberly LytikainenExecutive Officer
  • William DonohueExecutive Officer
  • Brad WillsExecutive Officer
Offering amount
$869.8K
Amount sold
$869.8K
First sale
Apr 2015
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$1.5MraisedFeb 2015 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brad WillsExecutive Officer
  • Robert MurphyExecutive Officer, Director, Promoter
  • Richard L StollmeyerExecutive Officer, Director, Promoter
  • Brett WhiteExecutive Officer
  • Chet BrandenburgExecutive Officer
  • Kimberly LytikainenExecutive Officer
  • Jeremy LevineDirector
  • Tyler NewtonDirector
  • Eric LiawDirector
  • Graham SmithDirector
  • William DonohueExecutive Officer
Offering amount
$1.5M
Amount sold
$1.5M
First sale
Feb 2015
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$50MraisedFeb 2014 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert MurphyExecutive Officer, Director
  • Richard L. StollmeyerExecutive Officer, Director
  • Chet BrandenburgExecutive Officer
  • Brett WhiteExecutive Officer
  • Tyler NewtonDirector
  • Eric LiawDirector
  • Jeremy LevineDirector
  • Jeff MurphyDirector
Offering amount
$50M
Amount sold
$50M
First sale
Feb 2014
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

6 people who came through MindBody went on to found or lead other companies.

Competitors · 10

by search overlap
ClassPass97970 shared keywordsClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
WellnessLiving53929 shared keywordsWellnessLiving offers all-in-one business management software for fitness, wellness, and beauty businesses such as gyms, yoga studios, spas, and wellness centers. The platform provides booking, management, and marketing tools, and includes a consumer-facing directory for finding and booking local services.
Atly48092 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
Fresha’s Website39321 shared keywordsFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.
Wellhub36242 shared keywordsWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.
BirdEye22116 shared keywordsBirdeye offers an AI-powered platform with multi-agent "AI Coworkers" that handle marketing, operations, and customer experience tasks such as search optimization, review generation, listings management, social posting, and front-desk coordination. It serves multi-location businesses, providing a unified view of customers, locations, and interactions.
Booksy18818 shared keywordsBooksy is a free mobile app for discovering and booking appointments with beauty and wellness service providers such as barbers, hairdressers, massage therapists, and manicurists. The platform eliminates the need for phone calls by enabling instant online booking and appointment management available 24/7.
Orangetheory17235 shared keywordsOrangetheory operates a chain of fitness studios offering group workouts combining full-body strength training and cardio, using OTconnect technology to adapt each session to a member's fitness level. It serves individual fitness consumers through 1,500 individually owned and operated studios worldwide.
Nextdoor (NYSE: 2021)16219 shared keywordsNeighborhood social network; IPO 2021
GlossGenius15602 shared keywordsGlossGenius provides employee management software designed for beauty, wellness, and health businesses. The platform handles staff scheduling, payroll, commission tracking, and performance analytics through a single integrated system.

Companies competing with MindBody for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does MindBody do?
Mindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
Who founded MindBody?
MindBody was founded by Richard L. Stollmeyer, Blake Beltram in 2014.
Who are MindBody's investors?
MindBody's investors include Bessemer Venture Partners, Eastward Capital Partners, Golub Growth, IVP (Institutional Venture Partners), Pasadena Angels, Sixth Street, Teamworthy Ventures, W Capital Partners and 1 more.
How much funding has MindBody raised?
MindBody has disclosed $52.4M raised across 3 rounds.
Where is MindBody headquartered?
MindBody is headquartered in California, US.