Wellhub

Wellhub, which also operates under the earlier Gympass brand name, is a corporate wellbeing platform sold to employers as an employee benefit. Through a single subscription, employees gain access to in-person gyms and studios, fitness classes, virtual personal trainers and digital apps covering fitness, mindfulness, nutrition, sleep, online therapy and financial wellbeing. Companies pay an annual contract priced on team size and investment level, and can launch a program in under 30 days; employees then select and pay for their own monthly plan through the Wellhub mobile app.

In the United States the company markets ten named employee tiers, from a free Digital plan bundling ten premium wellbeing apps to a Diamond plan at $344.99 per month with the broadest in-person access; intermediate tiers include Starter ($11.99), Starter+ ($26.99), Basic ($37.99), Bronze ($64.99), Silver ($109.99), Titanium ($159.99), Gold ($214.99) and Platinum ($289.99). Plans carry no enrollment or cancellation fees and can be paused, switched or cancelled, with monthly and discounted annual billing options and an optional add-on that extends coverage to family members where the employer enables it. Network partners named on the site include Anytime Fitness, LA Fitness, 24 Hour Fitness, Crunch Fitness, Life Time, Orangetheory, F45, Barry's, SoulCycle, Solidcore, Club Pilates, CorePower Yoga, YMCA, Apple Fitness+, Headspace, Strava, Lifesum, MyFitnessPal, Sleep Cycle and the company's own Trainiac virtual training service.

Alongside the subscription business, Wellhub publishes employer-facing research and engagement resources, including the annual Return on Wellbeing Study (the 2026 edition launched in May 2026) and a corporate newsletter, blog and help center. For employer clients it offers program administration tools, usage and ROI tracking, enrollment campaigns, wellbeing challenges, payroll integration, webinars and events, and a dedicated client success team.

Founding story

The company was founded in 2012 and launched by Cesar Carvalho while he was attending Harvard Business School; Carvalho, originally from Brazil and later based in New York, previously held leadership roles at McKinsey & Company and AC Nielsen. He is described as CEO and Co-Founder.

Business model

Wellhub uses a shared-payment B2B2C model: employer organizations sign annual contracts priced on headcount and chosen investment level, while employees pay a monthly (or discounted annual) subscription for the plan tier they select, which determines how many gyms, studios and premium apps they can access. Employee plans are positioned as costing up to about 50% less than buying memberships directly from partners.

Recurring revenue from annual corporate contracts based on team size plus monthly employee subscription fees across ten tiers ranging from $0.00 to $344.99 per month in the US market.

Traction

Company-reported figures include growth of the corporate customer base by 80% to more than 15,000 clients by July 2023, more than two million employee subscribers, 300 million cumulative member check-ins, a record 4 million monthly check-ins in May of the year the $220M round was announced, and a network that expanded from roughly 3,000 corporate clients and 60 wellness apps to over 50,000 gyms, studios and partners. Marketing pages cite 35% lower annual employee healthcare costs, up to 43% improvement in retention or 30% lower turnover, a 178% increase in employees becoming physically active, and 61% of US members (72% in the Mexican market page) having had no prior gym membership.

Latest developments

The company markets ten US employee plan tiers with pricing from $0.00 to $344.99 per month and reports a network of over 110,000 gyms and studios, 3,800 virtual personal trainers and 90+ premium apps. Its Return on Wellbeing 2026 report launched in May 2026, accompanied by a June 10 webinar on talent retention.