Betterfly

Betterfly operates a digital platform through which employers provide insurance and wellness benefits to their employees. The insurance side of the offering covers major medical expenses (gastos médicos mayores), life, accident and indemnity-based health cover, alongside 24/7 medical assistance for immediate and preventive consultations. Plans are assembled from modular components: published examples include a life-and-dental plan (life cover from MXN 20,000 and dental cover from MXN 10,000 in insured sum), an accident-and-health plan (life cover from MXN 20,000, accident cover from MXN 25,000, plus telemedicine covering general medicine, psychology and nutrition), and a major-medical plan (insured sums from MXN 1 million, telemedicine extended to two dependents, and two employee-chosen benefits).

Every plan includes the Betterfly platform itself, which is organized as a gamified journey intended to encourage healthy habits, with challenges, communities, donations and incentives. Employees can select flexible wellness benefits such as telemedicine, fitness and meditation content, gym access across more than 5,000 gyms, and language, training and schooling programs; named partner services include Busuu for languages, Zen, medical assistance through Mawdy and preventive check-ups through Examedi. Digital gift cards redeemable at more than 50 merchants (examples cited include Starbucks, Amazon and Uber) are available at no additional cost. Employers also get an administration portal with reporting, metrics and consolidated benefits management, and can add measurement of Mexico's NOM-035 psychosocial-risk standard for an additional fee.

Business model

Betterfly sells configurable insurance-and-benefits plans to companies on a subscription/plan basis, with published plans and pricing tiers and optional add-ons such as NOM-035 measurement charged at an extra amount. Benefits and insurance products are delivered through partners and integrated into a single platform for the employer.

Revenue comes from company-paid benefit plans; plans bundle the Betterfly platform with selected insurance coverages and a set number of employee-chosen benefits, and certain modules such as NOM-035 measurement are priced as paid add-ons.