Switchfly
San Francisco, US · 3 known investors
Switchfly provides travel loyalty technology that enables airlines, loyalty programs, and HR tech platforms to offer travel experiences and rewards. The platform facilitates dynamic packaging, personalized offers, and points-plus-cash redemption options for customers and employees.
HR TechSaaSTravel & Hospitality
Founders & leadership
TF
DF
Daniel FarrarNamed on SEC filing
CB
Chris BoydNamed on SEC filing
LB
Larry BettinoNamed on SEC filing
ES
Elizabeth SantosNamed on SEC filing
DB
Deren BakerNamed on SEC filing
KV
Karen VerguraNamed on SEC filing
BR
Bob ReesNamed on SEC filing
JB
John BalenNamed on SEC filing
SR
Spencer RascoffNamed on SEC filing
JS
John SwancigerNamed on SEC filing
DA
Dario AmbrosiniNamed on SEC filing
Investors · 3
Reported raises · per SEC filings
Form D private placements$15M disclosed across 1 round · 2012
▶$15MraisedMar 2012 · 3 investors · Tourism and Travel ServicesRule 506(b)
▶$15MraisedMar 2012 · 3 investors · Tourism and Travel Services
Rule 506(b)Officers, directors & promoters on the filing
- Daniel FarrarExecutive Officer, Director
- Chris BoydExecutive Officer
- Larry BettinoDirector
- Elizabeth SantosExecutive Officer
- Deren BakerExecutive Officer
- Karen VerguraExecutive Officer
- Bob ReesDirector
- John BalenDirector
- Spencer RascoffDirector
- John SwancigerExecutive Officer
- Dario AmbrosiniExecutive Officer
- Cameron LesterDirector
- Cady WolfExecutive Officer
- Owen TranExecutive Officer
- Jim O'BrienExecutive Officer
- Offering amount
- $24.1M
- Amount sold
- $15M
- Sales commissions
- $750K
- Placement agents
- Montgomery & Co. LLC
- First sale
- Feb 2012
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlapAntavo54 shared keywordsAntavo is an AI-powered customer loyalty and incentives platform that lets marketers build and run loyalty programs and promotions—points, tiers, challenges, referrals, rewards, and agentic AI—across online, in-store, mobile, and wallet channels. It serves mid-market and upper-mid-market brands in fashion, retail, beauty, travel, hospitality, restaurants, and sports across North America and Europe.</parameter>
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Loyalty Lion SAAS53 shared keywordsLoyaltyLion is a loyalty and rewards platform for Shopify e-commerce brands, letting merchants offer points, tiers, referrals, and challenges to drive repeat purchases and customer lifetime value. It uses AI to analyze sales patterns and recommend loyalty strategies, and offers a headless API, native analytics, and integrations with 100+ partners.
Shutterfly47 shared keywordsShutterfly is a direct-to-consumer platform for creating personalized photo products including photo books, cards, stationery, wall art, gifts, and calendars. The company serves consumers who want to preserve and display personal photos and create custom keepsakes for various occasions.
Yotpo45 shared keywordsYotpo offers loyalty and retention software for eCommerce brands, letting them build points-based, tiered, and VIP rewards programs with digital wallet passes, integrations, and analytics. The platform serves both small businesses and enterprises and connects with eCommerce platforms, POS systems, CRMs, and marketing tools.
Toki42 shared keywordsToki is a loyalty platform for Shopify merchants offering points, memberships, referrals, cashback, and community modules to increase repeat purchases and customer engagement. It integrates with tools such as Klaviyo, Gorgias, and Attentive and supports both online and in-store POS rewards.
Mediafly38 shared keywordsMediafly provides a revenue enablement platform that combines content management, value selling, and sales training and coaching, with an AI engine (Command Center) that automates routine work and surfaces insights for revenue teams. It targets enterprise sales and revenue teams and offers implementation, change management, and creative services to support adoption.
Zendesk38 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Talon35 shared keywordsTalon.One provides a cloud-based incentives engine that enables businesses to design, manage, and execute loyalty programs and promotional campaigns in real-time across multiple channels and markets. The platform serves enterprise brands seeking flexible, code-free solutions for customer rewards and incentive management.
Companies competing with Switchfly for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Switchfly do?
- Switchfly provides travel loyalty technology that enables airlines, loyalty programs, and HR tech platforms to offer travel experiences and rewards. The platform facilitates dynamic packaging, personalized offers, and points-plus-cash redemption options for customers and employees.
- Who founded Switchfly?
- Switchfly was founded by Tina Fitch.
- Who are Switchfly's investors?
- Switchfly's investors include Canaan Partners, Golub Growth, Thayer Ventures.
- How much funding has Switchfly raised?
- Switchfly has disclosed $15M raised across 1 round.
- Where is Switchfly headquartered?
- Switchfly is headquartered in San Francisco, US.