Switchfly
San Francisco, US · Founded 2001 · 119 employees on LinkedIn · 3 known investors
Find your way into Switchfly
2 people in our graph share verified history with the Switchfly team — schools, employers, funds. One of them is your warm intro.
Donavan Kealohaunlockedknows Tina Fitch · together at Hobnob Invites (overlapped)
knows the team · via Switchfly
Switchfly provides travel loyalty technology that enables airlines, loyalty programs, and HR tech platforms to offer travel experiences and rewards. The platform facilitates dynamic packaging, personalized offers, and points-plus-cash redemption options for customers and employees.
Founders & leadership
Switchfly was founded in 2001 by Tina Fitch.
TF
Tina Fitchin𝕏Founder & CEO2003–2010Tina Fitch previously worked on economic research and development projects at the UNDP, Ford Foundation, and NBER, and was part of the founding team of a private equity firm focused on real estate across Asia and Europe that was acquired by Mapletree Investments. She has also held roles as an investment scout at Lightspeed Venture Partners and is now founder of Switchfly.
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Daniel FarrarinChief Executive Officer2011–2018
CB
Chris BoydinVP Loyalty Products2006–2013
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Elizabeth SantosExecutive
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Deren BakerinChief Operating Officer2013–2014
KV
Karen VergurainInterim CEO and Chief Financial Officer2008–2012
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John SwancigerinChief Commercial Officer2006–2014
DA
Dario AmbrosiniinExecutive
Board
LB
Larry BettinoBoard director
JB
John BalenBoard director
CL
Cameron LesterBoard director
BR
Bob ReesBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$15M disclosed across 1 round · 2012
▶$15MraisedMar 2012 · 3 investors · Tourism and Travel ServicesRule 506(b)
▶$15MraisedMar 2012 · 3 investors · Tourism and Travel Services
Rule 506(b)Officers, directors & promoters on the filing
- Daniel FarrarExecutive Officer, Director
- Chris BoydExecutive Officer
- Larry BettinoDirector
- Elizabeth SantosExecutive Officer
- Deren BakerExecutive Officer
- Karen VerguraExecutive Officer
- Bob ReesDirector
- John BalenDirector
- Spencer RascoffDirector
- John SwancigerExecutive Officer
- Dario AmbrosiniExecutive Officer
- Cameron LesterDirector
- Cady WolfExecutive Officer
- Owen TranExecutive Officer
- Jim O'BrienExecutive Officer
- Offering amount
- $24.1M
- Amount sold
- $15M
- Sales commissions
- $750K
- Placement agents
- Montgomery & Co. LLC
- First sale
- Feb 2012
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlap
Antavo54 shared keywordsAntavo is an AI-powered customer loyalty and incentives platform that lets marketers build and run loyalty programs and promotions—points, tiers, challenges, referrals, rewards, and agentic AI—across online, in-store, mobile, and wallet channels. It serves mid-market and upper-mid-market brands in fashion, retail, beauty, travel, hospitality, restaurants, and sports across North America and Europe.</parameter>
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Loyalty Lion SAAS53 shared keywordsLoyaltyLion is a loyalty platform for enterprise e-commerce brands on Shopify Plus that enables retailers to design and manage loyalty programs with flexible rewards, customer segmentation, and omnichannel integration capabilities.
Shutterfly47 shared keywordsShutterfly is a direct-to-consumer platform for creating personalized photo products including photo books, cards, stationery, wall art, gifts, and calendars. The company serves consumers who want to preserve and display personal photos and create custom keepsakes for various occasions.
Yotpo45 shared keywordsYotpo offers loyalty and retention software for eCommerce brands, letting them build points-based, tiered, and VIP rewards programs with digital wallet passes, integrations, and analytics. The platform serves both small businesses and enterprises and connects with eCommerce platforms, POS systems, CRMs, and marketing tools.
Toki42 shared keywordsToki is a loyalty platform for Shopify merchants offering points, memberships, referrals, cashback, and community modules to increase repeat purchases and customer engagement. It integrates with tools such as Klaviyo, Gorgias, and Attentive and supports both online and in-store POS rewards.
Mediafly38 shared keywordsMediafly provides a revenue enablement platform that combines content management, value selling, and sales training and coaching, with an AI engine (Command Center) that automates routine work and surfaces insights for revenue teams. It targets enterprise sales and revenue teams and offers implementation, change management, and creative services to support adoption.
Zendesk38 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Talonone35 shared keywordsTalon.One provides a cloud-based incentives engine that enables businesses to design, manage, and execute loyalty programs and promotional campaigns in real-time across multiple channels and markets. The platform serves enterprise brands seeking flexible, code-free solutions for customer rewards and incentive management.
Companies competing with Switchfly for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Switchfly do?
- Switchfly provides travel loyalty technology that enables airlines, loyalty programs, and HR tech platforms to offer travel experiences and rewards. The platform facilitates dynamic packaging, personalized offers, and points-plus-cash redemption options for customers and employees.
- Who founded Switchfly?
- Switchfly was founded by Tina Fitch in 2001.
- Who are Switchfly's investors?
- Switchfly's investors include Canaan Partners, Golub Growth, Thayer Ventures.
- How much funding has Switchfly raised?
- Switchfly has disclosed $15M raised across 1 round.
- Where is Switchfly headquartered?
- Switchfly is headquartered in San Francisco, US.