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Switchfly
San Francisco, US · Founded 2001 · 119 employees on LinkedIn · 4 known investors
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Switchfly provides travel loyalty technology that enables airlines, loyalty programs, and HR tech platforms to offer travel experiences and rewards. The platform facilitates dynamic packaging, personalized offers, and points-plus-cash redemption options for customers and employees.
Founders & leadership
Switchfly was founded in 2001 by Tina Fitch.
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Tina FitchFounder & CEO2003–2010Tina Fitch previously worked on economic research and development projects at the UNDP, Ford Foundation, and NBER, and was part of the founding team of a private equity firm focused on real estate across Asia and Europe that was acquired by Mapletree Investments. She has also held roles as an investment scout at Lightspeed Venture Partners and is now founder of Switchfly.
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Daniel FarrarChief Executive Officer2011–2018Daniel Farrar held executive leadership positions at Fortune 500 companies including GE and GE Capital, as well as at software and technology firms such as Assembly Software, Mitel, and Openlane, with over 35 years of experience in general management, strategy, and P&L operations across startups and multinational enterprises.
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Elizabeth SantosExecutive
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Deren BakerChief Operating Officer2013–2014Deren Baker is an Executive Officer at Switchfly, which provides travel loyalty technology for airlines, loyalty programs, and HR platforms. He brings expertise in analytics and travel industry marketing.
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John SwancigerChief Commercial Officer2006–2014John Swanciger is an executive with over 20 years of experience in business leadership and corporate strategy, including roles guiding VC and PE-backed companies through growth, fundraising, and acquisitions. He is Executive Officer at Switchfly, a travel loyalty platform serving airlines, loyalty programs, and HR tech platforms.
Board
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Larry BettinoBoard director
JB
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Cameron LesterBoard director
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Bob ReesBoard director
Investors · 4
Canaan Partnerslisted by Canaan PartnersStamford · $500K – $20M
How we know: Canaan Partners's portfolio page · a partner's Signal profile · Not right? Tell us
Golub Growthlisted by Golub GrowthChicago
How we know: Golub Growth's portfolio page · Not right? Tell us
StarVest PartnersreportedNew York
How we know: a partner's Signal profile · Not right? Tell us
Thayer VenturesreportedSan Francisco
How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$15M disclosed across 1 round · 2012
▶$15MraisedMar 2012 · 3 investors · Tourism and Travel ServicesRule 506(b)
▶$15MraisedMar 2012 · 3 investors · Tourism and Travel Services
Rule 506(b)Officers, directors & promoters on the filing
- Daniel FarrarExecutive Officer, Director
- Chris BoydExecutive Officer
- Larry BettinoDirector
- Elizabeth SantosExecutive Officer
- Deren BakerExecutive Officer
- Karen VerguraExecutive Officer
- Bob ReesDirector
- John BalenDirector
- Spencer RascoffDirector
- John SwancigerExecutive Officer
- Dario AmbrosiniExecutive Officer
- Cameron LesterDirector
- Cady WolfExecutive Officer
- Owen TranExecutive Officer
- Jim O'BrienExecutive Officer
- Offering amount
- $24.1M
- Amount sold
- $15M
- Sales commissions
- $750K
- Placement agents
- Montgomery & Co. LLC
- First sale
- Feb 2012
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
3 people who came through Switchfly went on to found or lead other companies.
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Companies working in the same space as Switchfly.
Frequently asked questions
- What does Switchfly do?
- Switchfly provides travel loyalty technology that enables airlines, loyalty programs, and HR tech platforms to offer travel experiences and rewards. The platform facilitates dynamic packaging, personalized offers, and points-plus-cash redemption options for customers and employees.
- Who founded Switchfly?
- Switchfly was founded by Tina Fitch in 2001.
- Who are Switchfly's investors?
- Switchfly's investors include Canaan Partners, Golub Growth, StarVest Partners, Thayer Ventures.
- How much funding has Switchfly raised?
- Switchfly has disclosed $15M raised across 1 round.
- Where is Switchfly headquartered?
- Switchfly is headquartered in San Francisco, US.