Optery
YC W22San Francisco, US · Founded 2020 · 55 employees · 6 known investors
Optery removes personal information from the internet by helping consumers opt out of data brokers and people search sites that collect and sell their data. The platform provides visibility into where personal information is exposed online and automates the opt-out process.
Also known as Inc.
ConsumerCybersecurityData & InfrastructureEnterprise SoftwareSaaSSecurityPrivacyUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (W22)
Optery was founded in 2020 by Lawrence Gentilello and Chen Atlas.
LG
Lawrence Gentilelloin𝕏CEO & FounderLawrence Gentilello led data management platforms at Accenture and held product management and technical consulting roles at Oracle and BlueKai before founding Optery. He co-founded Screenleap, a remote collaboration company, and studied at Stanford and Duke.
CA
Chen AtlasinCTO & FounderPreviously, he served as tech lead and architect managing 50+ engineers at Runa HR, and co-founded As You Stay and Cleanly (an on-demand laundry service). He began his career building logistics platforms for the Israel Defense Forces after high school, holds a BA from Bar-Ilan University, and participated in Y Combinator with Cleanly.
Investors · 6
TRAC (Third Round Analytics Capital)San Francisco · $250K – $2Mvia Fred Campbell · inferred
Y CombinatorSan Francisco · $500K
Global Founders Capitalreported · 2 sourcesBerlin · $637K – $32M
Goodwater CapitalreportedBurlingame · $5M – $50M
Soma CapitalreportedSacramento · $100K – $300K
Also in the syndicate · 1
Bayhouse Capitallead
Funding
SEC filings, press & company announcements$2.7M disclosed across 1 round · 2023
- $2.7Mseed fundingMay 2023 · 2 sources
Bayhouse Capital (lead), Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital, TRAC, Y Combinator
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Images
Founder mafia
2 people who came through Optery went on to found or lead other companies.
Competitors · 4
by search overlap
DeleteMe1424 shared keywordsDeleteMe is a subscription privacy service that removes individuals' personal information from data broker sites and search engines, using privacy experts and proprietary technology to find and opt out listings continuously. It serves both consumers and business customers such as enterprises, public organizations, and public interest groups looking to reduce exposure of employee or personal data.
mePrism610 shared keywordsmePrism operates Priwall, a data removal service that finds and removes personal information (names, addresses, phone numbers, relatives) from 700+ data broker and people-search sites, with continuous monitoring and a real-time dashboard. It serves both enterprises protecting employees and executives and individual consumers, positioning itself as an enterprise-grade privacy and cybersecurity tool.
BrandYourself581 shared keywordsBrandYourself provides software and managed services for online reputation management and personal privacy protection, letting individuals scan for risk factors, clean up Google results and social media, and remove personal information from data broker sites. It also offers back-end fulfillment and API/risk-scan technology to partners who resell these services to their own customers.
Aura566 shared keywordsAura provides AI-powered digital security and protection services for families and individuals across all ages. The platform addresses online safety risks including identity theft and personal security threats in an increasingly connected environment.
Companies competing with Optery for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Optery Review: An Effective, but Expensive, Data Removal Service | CNETcnet.com · Jul 2026
Best Data Removal Services of 2026: Reduce Your Online Presence | CNETcnet.com · Jul 2026Frequently asked questions
- What does Optery do?
- Optery removes personal information from the internet by helping consumers opt out of data brokers and people search sites that collect and sell their data. The platform provides visibility into where personal information is exposed online and automates the opt-out process.
- Who founded Optery?
- Optery was founded by Lawrence Gentilello, Chen Atlas in 2020.
- Who are Optery's investors?
- Optery's investors include TRAC (Third Round Analytics Capital), Y Combinator, Global Founders Capital, Goodwater Capital, Soma Capital.
- How much funding has Optery raised?
- Optery has disclosed $2.7M raised across 1 round.
- Where is Optery headquartered?
- Optery is headquartered in San Francisco, US.