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Lisa Ames

Former Principal at Norwest Venture Partners

San Francisco Bay Area

Writes $1M – $30M checks · typically $12.5M

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About

Lisa Ames is a marketing operating advisor at BVP Forge who has led B2B and B2B2C marketing teams across demand generation, field marketing, customer marketing, sales development, and operations at high-growth SaaS companies. She has built and scaled marketing organizations from initial hire through teams of 15+ across company growth from 80 to over 400 employees and IPO, managing multi-million dollar budgets. As an advisor to growth-stage companies, Ames focuses on product marketing, demand generation, brand strategy, sales development, and operations, with current emphasis on AI applications in go-to-market efficiency.

Experience

  1. BVP ForgeMarketing Operating Advisorcurrent2025 — presentNew York, United States
  2. Bessemer Venture PartnersMarketing Operating Advisorcurrent2025 — present
  3. Women in RevenueVice Chair, Board of Directorscurrent2025 — present
  4. Women in RevenueBoard Membercurrent2023 — present
  5. Women in RevenueMentorcurrent2020 — present
  6. Norwest Venture PartnersOperating Executive, Marketing2024 — 2025
  7. Norwest Venture PartnersPrincipal, CMO & Operating Executive2022 — 2024
  8. Norwest Venture PartnersInterim CMO & Operating Executive2021 — 2022
  9. Norwest Venture PartnersOperating Executive, Marketing2020 — 2021
  10. Norwest Venture PartnersSr. Advisor2020
  11. Santa Clara University Bronco Venture AcceleratorMentor2021 — 2023
  12. LucidworksVice President, Marketing2019 — 2020San Francisco Bay Area
  13. DemandbaseVice President, Demand Generation & Brand2016 — 2019San Francisco Bay Area
  14. DemandbaseSr. Director, Demand Generation2015 — 2016
  15. Castlight HealthDirector, Demand Generation & Field Marketing2013 — 2015San Francisco Bay Area
  16. Castlight HealthSr. Manager, Demand Generation2012 — 2013
  17. Self EmployedPersonal sabbatical2011 — 2012San Francisco Bay Area
  18. KofaxDirector, Marketing Programs2009 — 2011
  19. MicrosoftMarketing Manager at DATAllegro (acquired by Microsoft)2007 — 2009
  20. Self EmployedB2B Marketing Consultant2000 — 2007
  21. Critical PathSr. Marketing Manager1999 — 2000
  22. AdobeOnline Marketing Manager at Macromedia (acquired by Adobe)1998 — 1999

Skills & more

Account-Based Marketing24Lead Generation77Salesforce.com56Copywriting20Strategy39SaaS22Demand Generation33Public Speaking14Marketing21Analysis10Team Management9Email Marketing10
+8 moreContent StrategyProduct MarketingCreative DirectionMarketing StrategyCRMEnterprise SoftwareLead NurtureResults Analysis
  • ABM Certified Strategist — Demandbase

From Lisa's professional profile.

Frequently asked questions

Who is Lisa Ames?
Lisa Ames is a marketing operating advisor at BVP Forge who has led B2B and B2B2C marketing teams across demand generation, field marketing, customer marketing, sales development, and operations at high-growth SaaS companies. She has built and scaled marketing organizations from initial hire through teams of 15+ across company growth from 80 to over 400 employees and IPO, managing multi-million dollar budgets. As an advisor to growth-stage companies, Ames focuses on product marketing, demand generation, brand strategy, sales development, and operations, with current emphasis on AI applications in go-to-market efficiency.
What check size does Lisa Ames write?
Lisa Ames typically writes checks of $1M – $30M.
Where did Lisa Ames go to school?
Lisa Ames studied at Stanford University (B.A., Sociology, emphasis in Organizational Behavior and Social Psychology).

Same school

Shared employers

Also worked at Santa Clara University Bronco Venture Accelerator2

Meg BrossyGrowth Advisor at Vocap PartnersMonica ZentAngel investor